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Product & UX

Feature prioritization (MaxDiff)

Surface which of your candidate features users would actually pay for, ranked by true preference strength.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

4 questions · ~4 min
Q01
Multiple ChoiceRequired

Which best describes your role?

  • Individual contributor
  • Team lead or manager
  • Director or head of
  • VP or C-level
  • Other
Q02
Rating Scale

How important is these features to you right now?

Range: 1 – 7
Min:Not at allMax:Extremely
Q03
Long Text

Tell us about your recent experience with these features.

Q04
AI Interview

Walk me through that experience in more detail.

Ask up to 3 adaptive follow-ups, probing for specifics, examples, and the underlying reason.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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