Deep customer journey audit

A five-part study that follows customers from initial awareness through long-term retention, with adaptive AI interviews at each phase. The template is designed for product teams that need qualitative depth AND quantitative scale: it combines open-ended probes, rating scales, and drop-off diagnostics to find where intent converts and where it leaks. Every question has an attention check and a follow-up trigger, and the final module auto-generates a themed report grouped by segment, channel, and lifecycle stage. Launch it as-is or remix the sections to match your own funnel.