Design Sprint in a Day
Step 1: Map
- 1.
What's your role in today's sprint?
- 2.
Long-term goal: imagine it's two years from now and this project was a big success. What happened? Be optimistic.
- 3.
Sprint questions: what could stop us from getting there? Turn each worry into a question that starts with "Can we…?", for example "Can we get people to trust us with their data?"
- 4.
Map: list the main steps a customer takes, from first hearing about us to reaching the goal. One step per line.
- 5.
How might we…? Write each opportunity you see as a note starting with "How might we", for example "How might we show the price before sign-up?"
- 6.
Target: which customer, and which step on the map, should this sprint focus on?
Step 2: Sketch
- 1.
Lightning demos: name a product (any industry) that solves a similar problem well, and the one idea worth borrowing from it.
- 2.
Solution sketch: on one sheet, draw three panels showing what the customer sees and does, step by step. It should explain itself without you there. Upload a photo.
- 3.
Give your solution sketch a short, catchy title.
Step 3: Decide
- 1.
Are you the Decider for this sprint?
- 2.
Heat map and straw poll: tap to drop a dot on every part of a sketch you like, add a note where something is unclear, then pick the one sketch you'd prototype.
- 3.
Decider only: pick the sketch the team will build on next. Everyone else, skip this one.
- 4.
What should we build or test first, and what's the very next step?