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Residential Renewable Energy Adoption & Attitudes Survey

Explores how households think about switching to or expanding renewable energy — current usage, the trade-offs that matter most, and what's holding people back. An AI follow-up interview digs into the real story behind the biggest barrier or motivation a respondent picks, going beyond checkbox answers. Built for utilities, solar installers, and energy programs sizing demand and messaging.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your thoughts on renewable energy! There are no right or wrong answers — we're just trying to understand what matters to households like yours. This should take about 5-6 minutes.

Q02
Multiple ChoiceRequired

Which best describes your current use of renewable energy at home?

  • I have solar panels or another on-site renewable system installed
  • I'm enrolled in a community solar or green energy plan through my utility
  • I use standard grid power and am actively considering a renewable option
  • I use standard grid power and have not looked into renewable options
  • Not sure what my current energy mix includes
Q03
MatrixRequired

How important is each of the following when you think about your household's energy choices?

5 rows × 5 columns
  • Lowering my monthly energy costs
  • Reducing my environmental impact
  • Reliability during outages or extreme weather
  • How easy the switch or installation would be
  • Available rebates, tax credits, or incentives
Columns: Not important · Slightly important · Moderately important · Very important · Extremely important
Q04
Best–Worst Trade-off (MaxDiff)Required

Thinking about switching to or expanding renewable energy at home, which of these is the biggest obstacle for you, and which matters least?

  • Upfront cost of equipment or installation
  • Hassle or disruption of installation
  • Aesthetics of panels or equipment, or HOA/landlord restrictions
  • Uncertainty about whether my property is suitable (roof, sun exposure, etc.)
  • Uncertainty about how much I'd actually save
  • Lack of clear, trustworthy information
  • Limited or confusing financing options
  • Distrust of installers, providers, or sales pitches
Pick best & worst per setBest:Biggest obstacleWorst:Least of an obstacle
Q05
Opinion ScaleRequired

How informed do you feel about the renewable energy options available to your household?

Scale: 1 – 5
Min:Not informed at allMax:Extremely well informed
Q06
Price Sensitivity (Van Westendorp)Required

Thinking about a 100% renewable energy plan offered by your electric utility, as an extra monthly amount on top of your current bill:

  • At what extra monthly amount would this plan seem so cheap that you'd question the electricity is really renewable?
  • At what extra monthly amount would this plan seem like a bargain — a great deal for the money?
  • At what extra monthly amount would this plan start to seem expensive, so that you'd have to think about it?
  • At what extra monthly amount would this plan be so expensive that you would never consider it?
Q07
Point AllocationRequired

You have 100 points to distribute across the reasons you would choose renewable energy. Give more points to what matters more to you.

  • Saving money over time
  • Reducing environmental impact
  • Energy independence or resilience during outages
  • Rebates, tax credits, or incentives
  • Keeping up with what neighbors or peers are doing
Allocate 100 points
Q08
Rating ScaleRequired

How likely are you to adopt or expand your use of renewable energy in the next 12 months?

Range: 1 – 5
Min:Very unlikelyMax:Very likely
Q09
AI Interview

Dig into the single biggest obstacle the respondent identified in the trade-off exercise (or, if they said they'd never consider a renewable plan, their price ceiling reasoning). Ask what specifically triggered that concern, whether they've looked into solutions or gotten quotes, and what — concretely — would need to change (price, proof, a specific incentive, information source) for them to move forward in the next year. If they're already using renewable energy, redirect to what almost stopped them and what they'd tell a neighbor who's on the fence.

Q10
Message

Just a few quick background questions — all optional — to help us understand different household needs.

Q11
Multiple Choice

Which best describes your housing situation?

  • Own my home
  • Rent my home
  • Live in a multi-unit building I don't control
  • Other
  • Prefer not to say
Q12
Multiple Choice

What is your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
Multiple Choice

What is your approximate household income?

  • Under $40,000
  • $40,000-$79,999
  • $80,000-$119,999
  • $120,000-$179,999
  • $180,000 or more
  • Prefer not to say
Q14
Message

Thank you for sharing your perspective! Your answers will help shape clearer information, fairer pricing, and better support for households considering renewable energy.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that digs into the single biggest obstacle or motivation each respondent picks, rather than stopping at checkbox answers
  • Combines a Van Westendorp pricing exercise for a 100% renewable energy plan with a MaxDiff and constant-sum exercise to reveal trade-off priorities, not just stated attitudes
  • Pairs a matrix on energy priorities with an opinion scale on how informed respondents feel, giving both attitudinal and knowledge-gap context
  • Captures housing situation, age, and income as optional background questions so utilities and installers can segment demand and messaging by household type

QuestionPro

Renewable Energy Survey Questions + Sample Questionnaire Template

This is a sample questionnaire and question-bank style page rather than a ready-to-field adaptive survey, oriented toward general renewable energy attitudes. It's useful as a reference list of question ideas but doesn't appear to include pricing sensitivity, trade-off, or follow-up interview elements. Good starting point for teams wanting to build their own static survey from scratch.

What it does well

  • Provides sample renewable energy survey questions that can be copied into other survey tools
  • Backed by QuestionPro's broader survey platform for distribution and basic reporting
  • Likely covers common attitude and usage questions on renewable energy

Where it falls short

  • Static question list with no adaptive AI follow-up to probe the specific barrier or motivation a respondent selects
  • No indication of trade-off methodologies like Van Westendorp pricing or MaxDiff prioritization built into the template
  • No published methodology on how responses are scored or validated for quality

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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