Q01
Message
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Focus Group Participant Screening & Recruitment Survey
Qualifies and recruits candidates for a focus group by screening for category usage, conflicts of interest, prior research participation, and scheduling fit, then capturing core demographics. An AI follow-up interview asks candidates to describe their real experience with the topic in their own words, surfacing rehearsed 'professional respondent' answers and gauging how articulate and engaged they'll be in the room.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
In the past 3 months, which of these have you personally purchased or used? (Template note: replace these placeholder options with your actual product, brand, or service list before launching.)
- (Replace with Product/Service A)
- (Replace with Product/Service B)
- (Replace with Product/Service C)
- (Replace with Product/Service D)
Q03
Opinion ScaleRequired
How familiar are you with (Replace with the product category or topic for this focus group)?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q04
Multiple ChoiceRequired
In the last 12 months, how many paid market research studies (surveys, interviews, or focus groups) have you taken part in?
- None
- 1-2
- 3-5
- 6 or more
Q05
Multiple ChoiceRequired
Do you, or does anyone in your household, currently work in (Replace with the sponsor's industry, e.g., market research, advertising, or a competing company)?
- Yes
- No
Q06
Multiple ChoiceRequired
Which of the following session times could you attend? Select all that apply. (Template note: replace these placeholder dates/times with your actual scheduling options.)
- (Replace with Date/Time Option 1)
- (Replace with Date/Time Option 2)
- (Replace with Date/Time Option 3)
- (Replace with Date/Time Option 4)
Q07
Multiple Choice
Which session format would work best for you?
- In person
- Video call
- Phone call
- No preference
Q08
AI Interview
Ask the candidate to describe, in their own words and with a specific recent example, how they actually use or think about (Replace with the topic/category). Probe for concrete details rather than generic praise, note how clearly and comfortably they communicate, and flag any signs of rehearsed 'professional respondent' answers or coaching so recruiters can judge focus-group fit.
Q09
Consent
Recording consent
Q10
Short Text
What is your current job title or primary occupation?
Q11
EmailRequired
What's the best email address to reach you about scheduling and incentives?
Q12
Multiple Choice
Which age range do you fall into?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q13
Multiple Choice
Which gender do you identify with?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q14
Message
Thank you for completing this screener! Our recruitment team will review your answers and reach out by email if you're selected for a session, along with next steps and incentive details.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Screens for category usage, conflicts of interest, prior research participation, and scheduling fit before capturing demographics, so recruiters don't waste slots on unqualified candidates
- Includes an AI follow-up interview that asks candidates to describe a specific recent example in their own words, surfacing rehearsed 'professional respondent' answers
- Captures recording consent and job title/occupation alongside standard demographics for a complete recruiting file
- Ends with a clear closing message setting expectations for review and follow-up, keeping the candidate experience professional
QuestionPro
Focus group recruitment survey questions + sample questionnaire templateThis is a sample questionnaire and question list for focus group recruitment rather than a ready adaptive interview flow. It covers standard screening categories researchers would expect (usage, demographics) but reads as a reference template to copy from. Good starting point for manually building a screener in QuestionPro's survey tool.
What it does well
- Provides a structured set of sample screening questions specific to focus group recruitment
- Backed by QuestionPro's established survey platform and distribution tools
- Likely covers common demographic and eligibility question types researchers expect
Where it falls short
- Static question list with no adaptive AI follow-up to probe vague or rehearsed answers
- No mechanism to gauge how articulate or engaged a candidate will be in person
- No published methodology for how quality or fit is scored beyond manual review
Jotform
Focus Group Application Form TemplateA form-builder template aimed at collecting focus group applications, likely covering basic contact info and eligibility questions. It's built for quick customization and embedding rather than deep qualification logic. Useful for simple intake but not designed to interview or assess candidates.
What it does well
- Easy to customize and embed as a lightweight application form
- Familiar drag-and-drop builder for fast setup
- Supports standard fields like contact info and availability
Where it falls short
- No AI-driven follow-up questioning to surface rehearsed or low-effort responses
- No per-response quality scoring — screening depends on manual review of static answers
- No voice or guided-task interview option to preview candidate communication style
Typeform
Focus Group Survey TemplateA conversational-style survey template for focus group recruitment, likely emphasizing Typeform's polished one-question-at-a-time UI. It's designed for pleasant respondent experience but is still a fixed question flow. Suitable for collecting screening answers, not for probing them further.
What it does well
- Polished, conversational question-by-question UI known for higher completion rates
- Simple to customize branding and question wording
- Good mobile-friendly respondent experience
Where it falls short
- No adaptive AI interview to ask candidates to elaborate on real experience in their own words
- No automated quality scoring of open-ended responses
- No transparent, published prompt logic — screening logic is limited to branching rules
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.