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Corporate Crisis Response Perception Survey

Measures how customers, employees, and other stakeholders perceived your company's official response to a recent incident or controversy — its clarity, credibility, and effect on trust — with an AI follow-up that uncovers exactly what shaped their reaction. Built for comms, PR, and exec teams evaluating crisis messaging.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your reaction to our recent public statement/response. Your honest feedback helps us communicate better going forward. This will take about 5 minutes.

Q02
Multiple ChoiceRequired

Have you seen or heard the company's official response to (Replace with the specific incident/controversy)? (Template note: name the event precisely before launching.)

  • Yes, I read/watched it in full
  • Yes, but only a summary or headlines
  • No, this is the first I'm hearing details
  • Not sure
Q03
Multiple Choice

Where did you first encounter this response?

  • Company website or press release
  • Social media
  • News coverage
  • Email from the company
  • Word of mouth
  • Other
Q04
Opinion ScaleRequired

How clear and easy to understand was the company's response?

Scale: 1 – 7
Min:Very confusingMax:Very clear
Q05
MatrixRequired

How much do you agree with each statement about the company's response?

5 rows × 5 columns
  • It took responsibility appropriately
  • It was timely
  • It was transparent about what happened
  • It offered concrete next steps or remedies
  • It felt genuine rather than scripted
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
Opinion ScaleRequired

How has this response affected your trust in the company?

Scale: 0 – 10
Min:Trust has decreased a lotMax:Trust has increased a lot
Q07
Ranking

Which of these should the company prioritize next? Rank them from most to least important.

  1. Issuing further public updates
  2. Compensating those affected
  3. Changing internal policies or practices
  4. Independent investigation or audit
  5. Leadership accountability
Drag to rank
Q08
AI Interview

Explore what specifically shaped this respondent's reaction to the company's response — quote or paraphrase the part of the message (if any) that stood out most, positively or negatively. If their trust score was low, probe what concrete action (not words) would rebuild it; if high, probe what specifically earned that credit. Note any gap between what they expected the company to say/do and what was actually said or done.

Q09
Opinion ScaleRequired

How likely are you to continue doing business with or supporting this company?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q10
Multiple Choice

What is your primary relationship to the company?

  • Customer
  • Employee or former employee
  • Investor or shareholder
  • Business partner or supplier
  • Member of the general public/media
  • Other
Q11
Multiple Choice

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Message

Thank you for your candid feedback. Your responses will be compiled into a report the communications and leadership teams use to shape follow-up actions and future messaging.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that digs into exactly what shaped each respondent's reaction to the crisis response, not just a static rating
  • Combines quantitative measures (clarity, trust impact, likelihood to continue supporting the company) with a matrix of agreement statements for a fuller picture
  • Segments by relationship to the company and where the response was first encountered, so comms teams can see how perception differs across stakeholder groups
  • Ends with a ranking question on what to prioritize next, giving exec teams a directive output alongside the diagnostic data

SurveyMonkey

Assessing Corporate Response To Current Events

This is a directly comparable, fielding-ready template aimed at gauging stakeholder reaction to a company's handling of a current event. It covers similar ground (awareness, perception, trust) using SurveyMonkey's standard static question types. It does not appear to include any adaptive or voice-based interview capability.

What it does well

  • Purpose-built for evaluating corporate response to current events
  • Backed by SurveyMonkey's established survey distribution and analytics tools
  • Ready-to-field template requiring no custom build from scratch

Where it falls short

  • Static question set with no adaptive AI follow-up to probe why respondents feel the way they do
  • No voice AI interview or guided screen-share task option
  • No transparent prompt methodology or automated per-response quality scoring published

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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