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U.S. Political Identification and Voter Priorities Survey

Captures how U.S. adults identify politically — party affiliation, ideology, issue priorities, and trust in institutions — useful for researchers, newsrooms, and campaigns studying the electorate. An AI follow-up interview probes the reasoning behind each person's party and ideology placement instead of taking the label at face value.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

15 questions · ~8 min
Q01
Message

Thanks for taking part in this study on political identification in the U.S. There are no right or wrong answers — we just want your honest views. It takes about 6-8 minutes, and your responses are kept confidential.

Q02
Multiple ChoiceRequired

Which of the following best describes your current political party identification?

  • Democrat
  • Republican
  • Independent
  • Libertarian
  • Green Party
  • No party / do not identify with a party
  • Prefer not to say
Q03
Opinion Scale

How strongly do you identify with the party or affiliation you selected?

Scale: 1 – 5
Min:Not at all stronglyMax:Very strongly
Q04
Opinion ScaleRequired

Where would you place your overall political views?

Scale: 1 – 7
Min:Very liberalMax:Very conservative
Q05
AI Interview

Explore why the respondent identifies (or doesn't identify) with the party and ideology they selected — anchor on their strength-of-identification and ideology ratings and ask what specific issues, events, or values drove that placement. If they picked 'Independent' or 'No party,' probe which party they lean toward in practice and what keeps them from formally identifying. If their stated ideology seems inconsistent with their party pick, ask them to reconcile the two rather than accepting a surface-level answer.

Q06
Best–Worst Trade-off (MaxDiff)Required

From this list, which issues matter most and least to how you decide to vote?

  • The economy and jobs
  • Health care costs and access
  • Immigration policy
  • Climate and environmental policy
  • Abortion policy
  • Gun policy
  • Crime and public safety
  • Education policy
Pick best & worst per setBest:Matters most to my voteWorst:Matters least to my vote
Q07
MatrixRequired

How much trust do you have in each of the following?

6 rows × 4 columns
  • National news media
  • Your state or local government
  • The federal government overall
  • Congress
  • The Supreme Court
  • +1 more
Columns: No trust at all · Slight trust · Moderate trust · A great deal of trust
Q08
Multiple Choice

Did you vote in the most recent U.S. presidential election?

  • Yes, I voted in person
  • Yes, I voted by mail or absentee
  • No, I was not eligible to vote
  • No, I was eligible but chose not to vote
  • Prefer not to say
Q09
Opinion ScaleRequired

In a typical week, how often do you follow political news or discuss politics with others?

Scale: 1 – 5
Min:NeverMax:Daily
Q10
Multiple Choice

In the last 12 months, which of the following have you done?

  • Voted in an election
  • Donated to a political campaign or cause
  • Attended a rally, protest, or town hall meeting
  • Contacted an elected official
  • Shared political content on social media
  • Volunteered for a campaign or cause
Q11
Multiple Choice

What is your age?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

What is the highest level of education you have completed?

  • Less than high school
  • High school diploma or GED
  • Some college, no degree
  • Associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q13
Multiple Choice

How would you describe your race or ethnicity? Select all that apply.

  • American Indian or Alaska Native
  • Asian
  • Black or African American
  • Hispanic or Latino
  • Native Hawaiian or Other Pacific Islander
  • White
  • Prefer not to say
Q14
Multiple Choice

What is your total annual household income?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q15
Message

That's everything — thank you for sharing your views. Your answers will be combined with other respondents' to help researchers understand political identification and priorities across the country; individual responses are never shared or attributed to you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a static party-label question with an AI follow-up interview that explores why each respondent identifies (or doesn't) with their chosen party and ideology, capturing reasoning that fixed-choice surveys miss.
  • Pairs a max-diff exercise on issue priorities with a trust matrix across institutions, giving both relative issue ranking and multi-item trust data in one flow.
  • Includes strength-of-identification and ideology placement scales alongside political news consumption, past voting behavior, and civic actions taken in the last 12 months for a fuller behavioral profile.
  • Collects standard demographic breaks (age, education, race/ethnicity, income) so responses can be cross-tabbed by segment, with an automated report generated at the end.

SurveyMonkey

U.S. Political Identification Survey Template

A ready-to-field static template covering party ID and related political questions, backed by SurveyMonkey's broad distribution and analysis tools. It's a fixed question set rather than an adaptive interview, so it can't probe why someone holds a given identification.

What it does well

  • Established survey platform with wide distribution and panel access
  • Ready-to-use template specifically framed around U.S. political identification
  • Mature reporting and cross-tab analysis tools

Where it falls short

  • No adaptive AI follow-up to explore the reasoning behind a respondent's party/ideology answer
  • No voice AI interview option
  • No automated per-response quality scoring or transparent prompt methodology

Jotform

Political Poll Form Template

A general-purpose political poll form built on Jotform's drag-and-drop form builder, useful for quick opinion polling rather than deep identification research. It's a static form template, not tailored specifically to party/ideology reasoning or issue-priority ranking.

What it does well

  • Flexible drag-and-drop customization
  • Easy embedding and integration with other Jotform workflows
  • Quick to deploy for simple polling needs

Where it falls short

  • No adaptive AI interview capability to follow up on open-ended reasoning
  • No max-diff or trust-matrix style structured comparison tools evident
  • No automated quality scoring or transparent AI prompt disclosure

SurveySparrow

Political Opinion Research Survey Template

A conversational-style survey template for gathering general political opinions, presented in SurveySparrow's chat-like interface. The conversational UI improves completion experience but the question flow is still pre-scripted rather than truly adaptive to each answer.

What it does well

  • Conversational, chat-style respondent experience
  • Template positioned specifically for political opinion research
  • Part of a platform with broader survey distribution features

Where it falls short

  • No genuine AI-driven follow-up probing on party/ideology reasoning (chat styling is not adaptive interviewing)
  • No voice AI interview option
  • No published methodology on how questions adapt or how responses are scored

Typeform

Online Political Poll Template

A one-question-at-a-time polished poll template well-suited to simple political opinion capture, leveraging Typeform's signature design. It functions as a static, sequential form rather than an interview that adapts to individual reasoning.

What it does well

  • Polished, high-completion-rate conversational form design
  • Simple setup for quick political polling
  • Good mobile respondent experience

Where it falls short

  • No adaptive AI follow-up interview to explore why respondents hold their political views
  • No voice AI interview or guided screen-share task capability
  • No automated quality scoring or transparent prompt visibility

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