Employee Attitude & Engagement Pulse Survey
Measures how employees feel about their role, manager, and the organization overall — covering recognition, motivation, and intent to stay — with an AI follow-up that digs into the real story behind low or high scores instead of settling for a number. Built for HR teams running regular engagement pulses.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
How likely are you to recommend this organization as a good place to work to a friend or former colleague?
How much do you agree or disagree with each statement about your day-to-day experience here?
- I feel motivated to do my best work here
- I feel valued for the work I do
- I have confidence in senior leadership's direction
- I have the resources I need to do my job well
- I see a future for myself at this organization
In the last month, how often did you feel recognized for your work?
- Never
- Rarely
- Sometimes
- Often
- Almost every day
Which of these matter most to your day-to-day satisfaction at work?
- Pay and benefits
- Recognition for good work
- Relationship with my manager
- Opportunities to grow my skills
- Work-life balance
- Team culture and collaboration
- Clarity of company direction
- Autonomy in how I do my work
In the last 3 months, how seriously have you considered leaving this organization?
- Not at all
- Briefly, but dismissed it
- Seriously considered it
- Actively looking or have applied elsewhere
How well does your manager support your day-to-day work?
Reconstruct the main reason behind the respondent's recommend-as-employer rating and their answer about considering leaving. If the rating was low or they've seriously considered leaving, probe for a specific recent incident or recurring pattern driving it and what change would actually move it. If the rating was high, probe what specifically keeps them engaged so it can be reinforced elsewhere. Anchor on concrete recent examples rather than general sentiment, and ask one clarifying follow-up if the first answer is vague.
Is there anything else about your day-to-day experience at work you'd like to share?
How long have you been with the organization?
- Less than 6 months
- 6 months to 1 year
- 1-3 years
- 3-5 years
- 5-10 years
- More than 10 years
- Prefer not to say
Which best describes your role level?
- Individual contributor
- People manager
- Senior leader or executive
- Prefer not to say
Which department or team are you part of? (Template note: replace these options with your own department list before launching.)
- (Replace with Department A)
- (Replace with Department B)
- (Replace with Department C)
- Prefer not to say
That's everything — thank you for your honesty. Your responses are combined with your team's into an anonymized report used to shape real changes, not individually tracked back to you.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a single eNPS-style number: an AI follow-up interview automatically reconstructs the real reason behind each respondent's recommend-as-employer rating instead of leaving it as a flat score.
- Combines structured measurement (agreement matrix, manager-support scale, recognition frequency, tenure and role/department breakdowns) with a MaxDiff exercise to rank what actually drives day-to-day satisfaction.
- Captures both quantitative signal and qualitative nuance in one flow — recognition frequency, intent-to-stay, and an open long-text field — so HR isn't left guessing why scores moved.
- Every AI probe follows a transparent, published prompt, and each response can be quality-scored automatically, giving HR teams an auditable, report-ready pulse rather than a raw spreadsheet of scale answers.
Jotform
Employee Attitude Survey Form TemplateA ready-to-use, drag-and-drop form template for gauging employee attitudes, built on Jotform's general-purpose form builder. It's easy to customize with fields, logic, and branding, but it collects static answers with no built-in mechanism to probe the 'why' behind a rating.
What it does well
- Simple drag-and-drop customization
- Broad integrations typical of Jotform's form ecosystem
- Quick to deploy for basic attitude data collection
Where it falls short
- No adaptive AI follow-up to dig into low or high scores — just static fields
- No per-response quality scoring or automated report generation built for engagement analysis
- No published methodology for how questions are interpreted or scored
SurveySparrow
Employee Attitude Survey TemplateSurveySparrow offers a conversational-style survey template aimed at making attitude surveys feel less like a form. It benefits from a chat-like respondent experience, but the conversational flow is scripted rather than adaptive to individual answers.
What it does well
- Conversational, one-question-at-a-time UI improves completion rates
- Built-in dashboards typical of SurveySparrow's platform
- Template covers common attitude survey question types
Where it falls short
- No adaptive AI interviewer that follows up differently based on a low vs. high score
- No voice-based interview option or guided screen-share tasks
- No transparent, inspectable prompt logic behind question sequencing
Typeform
Employee Attitude Survey TemplateTypeform provides a polished, conversational-feeling survey template with its signature one-question-per-screen design. It's a strong static template for capturing attitude data but doesn't adapt question content based on a respondent's specific answers.
What it does well
- Clean, engaging one-question-at-a-time interface
- Easy branching/logic setup within Typeform's builder
- Strong template library reputation for employee-facing surveys
Where it falls short
- No adaptive AI follow-up that reconstructs the reasoning behind a given rating
- No automated per-response quality scoring
- No voice AI interview mode
QuestionPro
Employee Engagement Survey TemplateQuestionPro's template is geared toward broader employee engagement measurement with enterprise-style reporting and benchmarking features. It's a comprehensive static question set, but like the others it relies on fixed questions rather than dynamic, response-driven probing.
What it does well
- Enterprise-oriented reporting and benchmarking capabilities
- Comprehensive question set covering multiple engagement dimensions
- Established platform for large-scale HR survey deployment
Where it falls short
- No adaptive AI interview to explore the story behind a score in real time
- No guided task or screen-share component
- No transparent prompt-level methodology published for respondents or HR reviewers
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.