Q01
Message
All templates
Market Potential Evaluation for a New Product Concept
Assesses how big and reachable the opportunity is for a new product, service, or market entry — awareness, purchase intent, price tolerance, and competitive standing — for product and strategy teams, with an AI follow-up that probes the real reasons behind stated purchase intent.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
Before today, had you heard of a product or service like (Replace with concept name)?
- Yes, I already use something similar
- Yes, I've heard of it but don't use it
- No, this is new to me
Q03
Opinion ScaleRequired
Based on what you know, how likely are you to purchase or adopt (Replace with concept name) in the next 12 months?
Scale: 0 – 10
Min:Definitely would notMax:Definitely would
Q04
Price Sensitivity (Van Westendorp)Required
Thinking about (Replace with concept name), please answer four quick pricing questions.
- At what price would you consider (Replace with concept name) so inexpensive that you'd question its quality?
- At what price would you consider it a bargain — a great buy for the money?
- At what price would you consider it starting to get expensive, though you'd still consider it?
- At what price would you consider it so expensive you would not consider buying it?
Q05
Point AllocationRequired
You have 100 points to allocate. Distribute them across these options based on how you'd currently spend your budget in this category.
- (Replace with your solution)
- (Replace with competitor A)
- (Replace with competitor B)
- In-house / DIY approach
- No solution / do nothing
Allocate 100 points
Q06
Best–Worst Trade-off (MaxDiff)Required
For each set, pick the benefit that would matter most and the one that would matter least when choosing a solution in this category.
- Lower total cost
- Faster time to results
- Easier to set up and use
- Better customer support
- Stronger integration with existing tools
- More customization options
- Proven track record / reputation
- Better data security or compliance
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
MatrixRequired
How important is each factor when deciding whether to adopt a new solution in this category?
5 rows × 5 columns
- Price relative to alternatives
- Ease of getting started
- Fit with current workflow or tools
- Reputation and reviews
- Availability of support or training
Columns: Not important · Slightly important · Important · Very important · Essential
Q08
Ranking
Rank these options in the order you'd most likely choose them today.
- (Replace with your solution)
- (Replace with competitor A)
- (Replace with competitor B)
- Sticking with current approach
Drag to rank
Q09
AI Interview
Probe the reasoning behind the respondent's stated purchase likelihood: if it was high, uncover the specific trigger or use case that would push them to actually buy and any lingering doubts; if it was low or middling, dig into the real barrier — price, trust, timing, or lack of a compelling reason to switch. Anchor on their own words rather than restating the scale, and if they mentioned a specific competitor or current solution, ask what it would take to switch away from it.
Q10
Multiple Choice
If you decided to buy, where would you most likely go first to purchase or sign up?
- Company website / direct
- A retailer or marketplace
- Through a sales rep or reseller
- Recommendation from a colleague or partner
- Not sure yet
Q11
Multiple Choice
Which best describes the size of your organization?
- Just me / independent
- 2-50 employees
- 51-500 employees
- 501-5,000 employees
- 5,000+ employees
- Prefer not to say
Q12
Multiple Choice
Which industry best describes your organization?
- (Replace with industry A)
- (Replace with industry B)
- (Replace with industry C)
- Other
- Prefer not to say
Q13
Message
That's everything — thank you for the candid feedback! Your responses will feed into a market sizing and pricing analysis to help shape whether and how this concept moves forward.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a dedicated AI follow-up interview that probes the real reasoning behind a respondent's stated purchase likelihood, not just the scale score itself
- Combines Van Westendorp pricing, constant-sum allocation, and MaxDiff trade-offs in one flow to triangulate price tolerance and feature priority rather than relying on a single question type
- Captures competitive standing directly by asking where respondents would go first to purchase, plus firmographic segmentation by org size and industry
- Opens and closes with plain-language chat messages framing the study and generates an automated report from the responses
QuestionPro
Evaluation of Market Potential Survey TemplateA directly comparable static template covering awareness, intent, and market-sizing style questions for a new offering. It's a fixed questionnaire meant to be customized and fielded as-is, with no adaptive questioning logic. Reporting relies on QuestionPro's standard analytics dashboards rather than an automated narrative report.
What it does well
- Purpose-built specifically for market potential evaluation, so questions are topically aligned out of the box
- Backed by an established survey platform with broad distribution and analytics tooling
- Likely includes standard demand/awareness question sets typical of QuestionPro's template library
Where it falls short
- Static question set with no adaptive AI follow-up to probe why a respondent gave a particular purchase-intent rating
- No indication of voice AI interviewing or screen-share guided tasks
- No transparent prompt methodology to review, since it's a fixed-form template, not an AI-driven interview
Jotform
Market Potential Survey Form TemplateA form-builder template for gauging market potential, aimed at quick customization within Jotform's drag-and-drop form ecosystem. It functions as a basic data-collection form rather than a research instrument with built-in analysis or scoring. Any pricing sensitivity or trade-off analysis would need to be built manually.
What it does well
- Easy to customize visually within Jotform's widely used form builder
- Integrates with Jotform's broader forms/payments/workflow ecosystem
- Quick to deploy for teams already on Jotform
Where it falls short
- No adaptive AI interviewing or follow-up probing on stated purchase intent — it's a static form
- No built-in van Westendorp-style pricing or MaxDiff trade-off question types apparent from a generic form template
- No automated per-response quality scoring or auto-generated insight report
SurveyMonkey
Market Research Product Survey QuestionsA general market-research product survey template from a major survey vendor, useful as a starting question bank rather than a purpose-built market-potential/pricing instrument. It covers broad product feedback territory but isn't specifically structured around demand sizing or competitive standing. Fielding and reporting use SurveyMonkey's standard survey tools.
What it does well
- Backed by a well-known, high-volume survey platform with strong distribution and panel options
- Broad, flexible product-research question bank usable across many product contexts
- Simple to launch quickly with familiar SurveyMonkey tooling
Where it falls short
- No adaptive AI follow-up interview to dig into the 'why' behind purchase-intent ratings
- No apparent structured pricing methodology (e.g., Van Westendorp) or trade-off/MaxDiff questions specific to market potential
- No transparent, reviewable AI prompt methodology or automated qualitative report generation
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.