QuestionPunkQuestionPunk
Start free
All templates

Sales Demo Feedback and Buying Intent Survey

Captures how prospects experienced your live product demonstration — clarity, relevance, and perceived value — plus a clear read on purchase intent. An AI follow-up interview digs into the real reasoning behind that intent, surfacing hidden objections and what would move the deal forward that a rating alone won't reveal.

Use this templateBrowse more templates

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a few minutes right after your demo! Your honest feedback helps us understand what's working and what would make the next step easier for you. This should take about 5 minutes.

Q02
Multiple ChoiceRequired

Which best describes your role in evaluating this product?

  • Final decision maker
  • Key influencer on the decision
  • Evaluator or end user
  • Other stakeholder involved
  • Not really involved in the decision
Q03
Opinion ScaleRequired

Based on today's demonstration, how likely are you to recommend this product to a colleague facing a similar need?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
MatrixRequired

How would you rate the demonstration on each of the following?

5 rows × 5 columns
  • Relevance to our actual needs
  • Clarity of the presentation
  • Ease of use of the product shown
  • Value relative to likely price
  • Presenter's product knowledge
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Multiple ChoiceRequired

Based on today's demonstration, how likely are you to move forward with a purchase?

  • Very likely — ready to buy
  • Likely — need internal approval first
  • Undecided — need more information
  • Unlikely — not the right fit
  • Definitely not moving forward
Q06
Best–Worst Trade-off (MaxDiff)

Which of these capabilities from the demo matter most to your decision?

  • Reporting and analytics dashboards
  • Integration with existing tools (Template note: replace with your CRM/tech stack)
  • Ease of onboarding and setup
  • Customer support and training
  • Pricing and packaging flexibility
  • Data security and compliance
  • Customization options
  • Mobile or on-the-go experience
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
AI Interview

Probe the reasoning behind the respondent's stated purchase likelihood. If they're likely to buy, find out which specific moment or feature in the demo tipped them, and what could still stall the deal (budget approval, timing, competing priorities). If they're undecided or unlikely, dig into the specific concern or missing information — is it product fit, price, trust, or lack of internal buy-in — and ask what evidence or follow-up would change their mind. Get a concrete next step they'd find useful, not just a general impression.

Q08
Multiple Choice

What's the single biggest obstacle between you and a purchase decision right now?

  • Budget or pricing concerns
  • Need to compare alternatives (Replace with competitor A/B if known)
  • A missing feature or integration
  • Need buy-in from other stakeholders
  • No urgency right now
Q09
Long Text

What, if anything, would need to happen for you to move forward with confidence?

Q10
Multiple Choice

What is your organization's approximate employee headcount?

  • Fewer than 50
  • 50–249
  • 250–999
  • 1,000–4,999
  • 5,000 or more
  • Prefer not to say
Q11
Multiple Choice

Which industry best describes your organization?

  • Technology / Software
  • Financial Services
  • Healthcare
  • Retail / E-commerce
  • Manufacturing
  • Education
  • Prefer not to say
Q12
Message

That's everything — thank you! Your feedback goes straight to the sales team to sharpen future demos and follow up on anything you flagged as a concern.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single recommend/purchase-likelihood rating with an AI follow-up interview that probes the actual reasoning behind a prospect's stated purchase intent and surfaces hidden objections
  • Combines a matrix rating of the demo itself (clarity, relevance, value) with a max-diff exercise to isolate which specific capabilities actually matter to the buying decision
  • Directly asks for the single biggest obstacle to purchase and what would need to happen to move forward with confidence, giving sales a concrete next action rather than just a score
  • Segments responses by role, headcount, and industry so the sales team can see how buying intent and objections differ across buyer types

QuestionPro

Demonstration survey questions + sample questionnaire template

A ready-to-use questionnaire focused on general demonstration feedback (clarity, presenter effectiveness, overall impression). It's built as a static, fielding-ready survey rather than a purchase-intent diagnostic tool, and reads as a fairly generic demo-quality checklist rather than something tuned specifically to sales buying decisions.

What it does well

  • Established survey platform with a purpose-built demo feedback template
  • Likely includes standard rating and open-ended question types for quick deployment
  • Backed by a large, mature survey product with broad question-type support

Where it falls short

  • No adaptive AI follow-up interview — respondents can't be probed further on why they gave a rating
  • Static, fixed-question format with no automated per-response quality scoring
  • No transparent, inspectable interview methodology or prompt logic published

Typeform

Demo Feedback Form Template

A conversational-style form template for gathering general demo feedback, leaning on Typeform's signature clean UI and one-question-at-a-time flow. It's a static form rather than an interview — there's no mechanism to dig deeper when a respondent's answer is vague or ambiguous, and it doesn't appear tailored specifically to sales buying-intent diagnosis.

What it does well

  • Polished, mobile-friendly conversational form UI Typeform is known for
  • Quick to set up and share right after a demo
  • Familiar branding and design customization options

Where it falls short

  • No AI-driven follow-up questioning — every respondent sees the same fixed script regardless of their answers
  • No structured way to surface objections or purchase-blocking obstacles beyond open-text fields
  • No automated response quality scoring or auto-generated analysis report

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free