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Salon and Spa Client Experience Survey

Captures how easy it was to book, how clients rate the service and atmosphere, whether pricing felt fair, and how likely they are to return — with an AI follow-up that digs into the real reason behind low rebooking or pricing scores instead of leaving it as a number.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks so much for visiting us! We'd love your honest feedback on your most recent appointment — it takes about 7 minutes and helps us keep getting better.

Q02
Multiple ChoiceRequired

How did you book your most recent appointment?

  • Phone call
  • Online booking system
  • Mobile app
  • Walk-in
  • Text message
Q03
Opinion ScaleRequired

How easy was it to book your appointment?

Scale: 1 – 5
Min:Very difficultMax:Very easy
Q04
Rating ScaleRequired

Overall, how would you rate the quality of the service you received?

Range: 1 – 5
Min:PoorMax:Excellent
Q05
MatrixRequired

Please rate the following aspects of your visit.

4 rows × 5 columns
  • Cleanliness of the space
  • Friendliness of staff
  • Ambiance/atmosphere
  • Wait time before your appointment started
Columns: Poor · Fair · Good · Very Good · Excellent
Q06
Opinion ScaleRequired

Thinking about what you paid, how fair was the price for the service(s) you received?

Scale: 1 – 5
Min:Not fair at allMax:Very fair
Q07
Opinion ScaleRequired

How likely are you to recommend this salon/spa to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Opinion ScaleRequired

How likely are you to book another appointment with us in the next 3 months?

Scale: 1 – 5
Min:Very unlikelyMax:Very likely
Q09
AI Interview

Probe the reasoning behind the respondent's pricing fairness and rebooking likelihood scores. If either was middling or low, find out specifically what felt overpriced or what would make them hesitate to return — a specific service, a specific staff member, wait time, or something else. If both scores were high, ask what one thing they'd tell a friend to convince them to book. Anchor on their actual visit, not generic opinions about salons.

Q10
Long Text

Is there anything specific we could have done differently to improve your visit?

Q11
Multiple Choice

How often do you typically visit a salon or spa (any provider)?

  • Weekly
  • Every 2-3 weeks
  • Monthly
  • Every few months
  • Rarely
Q12
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Message

That's everything — thank you for sharing your experience! Your feedback goes directly to our team and helps shape improvements to booking, service, and pricing.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Covers the full client journey in one flow — booking ease, service quality, atmosphere (via matrix ratings), pricing fairness, and rebooking likelihood — rather than isolating a single touchpoint.
  • Uses an AI follow-up interview step specifically to probe the reasoning behind low pricing-fairness or rebooking scores, turning a flat number into an explanation salon owners can actually act on.
  • Includes a open-text follow-up asking what could have been done differently, giving qualitative detail beyond scale scores.
  • Segments respondents by visit frequency and age range, so results can be analyzed by client type, not just averaged.

QuestionPro

Client Experience Survey Questions + Survey Questionnaire Template

This is a generic client experience survey template/question bank rather than one built specifically for salons and spas. It gives a static list of question ideas that a business would need to adapt and customize before fielding. It's a reasonable starting point for question inspiration but not a ready-made, industry-specific instrument.

What it does well

  • Broad, general-purpose question library covering multiple client experience dimensions
  • Backed by an established survey platform with standard distribution and reporting tools

Where it falls short

  • No salon/spa-specific structure (booking method, service+atmosphere ratings, pricing fairness) built in — requires manual customization
  • Static question list with no adaptive AI follow-up to probe low scores or explore reasoning
  • No transparent, publishable interview prompts or automated qualitative scoring of open responses

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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