Candidate Experience Survey: Hiring Process & Employer Brand
Captures how candidates experienced your application process, interview fairness, and communication speed — collected from hired and rejected candidates alike — and how that experience shaped their view of your employer brand. An AI follow-up reconstructs the specific moment that most shaped their overall impression, whether a confusing application step, an unprepared interviewer, or silence after a final round.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
What was the outcome of your application?
- Hired
- Rejected after one or more interviews
- Rejected without an interview
- Withdrew from the process
- Still awaiting a decision
How easy or difficult was it to find and complete our job application?
Thinking about your interview(s), how much do you agree with each statement?
- The interview questions were relevant to the job
- Interviewers seemed prepared and knowledgeable about the role
- I was given enough time to demonstrate my skills
- The process felt fair and free of bias
Compared to what you expected going in, how would you rate the speed of our communication throughout the process?
How did the amount of status updates you received feel?
- Too few updates
- About the right number of updates
- Too many updates
Overall, how would you rate your experience as a candidate with us?
How likely are you to recommend (Replace with Company Name) as a place to work to a friend or colleague?
Identify the single moment in this candidate's journey — a specific application step, interview, or piece of communication — that most shaped their overall rating. Probe what happened, how it made them feel, and what an ideal version would have looked like. If they were rejected, gently explore whether and how they learned the reason, and how that affected their view of the company; if hired, ask what almost made them drop out of the process.
Has this experience changed how you view (Replace with Company Name) as an employer?
- Much more positive
- Slightly more positive
- No change
- Slightly more negative
- Much more negative
How did you first hear about this role?
- Company website or careers page
- Employee referral
- Job board (e.g., Indeed, Glassdoor)
- Recruiter outreach
- Other
Which best describes the level of the role you applied for? (Optional)
- Individual contributor
- Manager
- Director / VP
- Executive
- Other
- Prefer not to say
That's everything — thank you for your candor. Your feedback goes directly to our recruiting and HR teams to fix friction points in how we hire, regardless of the outcome for you.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Surveys both hired and rejected candidates in one flow, capturing the full-funnel employer brand picture rather than just onboarding feedback
- Uses an AI follow-up interview to reconstruct the single moment (e.g., a confusing application step, an unprepared interviewer, or post-final-round silence) that most shaped the candidate's overall impression, something static question lists can't do
- Combines structured metrics (rating-scale on application ease and communication speed, matrix on interview fairness, rating and recommend-likelihood) with open-ended AI probing for both breadth and depth
- Includes practical segmentation questions (role level, how they heard about the role, outcome) so employer-brand results can be sliced by candidate type
Jotform
Candidate Experience Survey Form TemplateA ready-to-use, customizable form template built on Jotform's drag-and-drop form builder. It's geared toward quick deployment and basic data collection rather than deep qualitative insight into candidate sentiment. Good for teams that want a simple, static intake form.
What it does well
- Easy to customize with Jotform's visual form builder
- Fast to deploy and embed on career sites or emails
- Broad template library for related HR forms
Where it falls short
- Static question set with no adaptive follow-up to probe deeper into a candidate's specific experience
- No AI-driven interview or voice option to reconstruct pivotal moments in the candidate journey
- No published methodology on question design or scoring
SurveyMonkey
Candidate Experience Survey Template + 25 Example QuestionsPresented as a template plus a bank of 25 example questions, useful as a question-writing reference as much as a fielding-ready survey. Backed by SurveyMonkey's established survey infrastructure and reporting dashboards. Still a fixed-question format without conversational follow-up.
What it does well
- Large example question bank to draw from when building a custom survey
- Mature survey platform with established reporting and analytics
- Well-known brand candidates may already be familiar with
Where it falls short
- No adaptive AI interviewing to follow up on a candidate's specific answer in real time
- No voice-based interview option or guided screen-share tasks
- Question quality/scoring relies on manual review rather than automated per-response scoring
SurveySparrow
Candidate Experience Survey TemplateA conversational-style survey template that presents questions one at a time for a more engaging feel. It covers standard candidate experience topics but the branching is templated logic rather than a true AI-driven follow-up interview. Suited for teams wanting a quick, chat-like feel without model-driven adaptivity.
What it does well
- Conversational, chat-like UI that can feel more approachable than a traditional form
- Supports conditional/skip logic for basic branching
- Part of a broader employee experience survey suite
Where it falls short
- Branching is rule-based logic, not an AI model dynamically generating follow-up questions per response
- No voice AI interview or automated per-response quality scoring
- No transparent, inspectable prompts behind its logic
Typeform
Online Candidate Experience Survey TemplateA polished, conversational one-question-at-a-time template known for strong completion rates and visual design. It's a static question flow with optional logic jumps, not a true adaptive interview. Good for lightweight, on-brand feedback collection.
What it does well
- Strong, well-designed UX known to improve completion rates
- Logic jump / branching capability for basic personalization
- Easy embedding and sharing across recruiting channels
Where it falls short
- No AI-generated follow-up questions tailored to each individual's specific answer
- No voice interview mode or screen-share guided tasks
- No automated quality scoring or transparent prompt methodology
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.