Q01
Message
All templates
Product Review & Satisfaction Survey
Captures how satisfied customers are with a product, which attributes matter most, and where the experience falls short — for teams tracking product quality, value, and repurchase intent. An AI follow-up interview digs into the real story behind each score instead of a generic star rating.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
11 questions · ~6 min
Q02
Multiple ChoiceRequired
In the last 30 days, how often have you used this product?
- Daily
- A few times a week
- Once a week
- A few times a month
- Not at all
Q03
Opinion ScaleRequired
Overall, how satisfied are you with this product?
Scale: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q04
Opinion ScaleRequired
How likely are you to recommend this product to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q05
MatrixRequired
Please rate the product on each of the following:
6 rows × 5 columns
- Overall quality
- Value for money
- Ease of use
- Design/appearance
- Customer support
- +1 more
Columns: Poor · Fair · Good · Very good · Excellent
Q06
Best–Worst Trade-off (MaxDiff)Required
When you think about what keeps you using this product, which of these matters most and which matters least?
- Overall quality
- Price/value
- Ease of use
- Design
- Customer support
- Feature completeness
- Reliability
Pick best & worst per setBest:Matters most to keeping you as a customerWorst:Matters least
Q07
Long Text
If you could change one thing about this product, what would it be and why?
Q08
AI Interview
Explore the specific moment or feature that shaped the respondent's satisfaction and recommendation score: ask what happened, and contrast it with whichever attribute they rated lowest in the ratings grid. Press for a concrete example rather than a general impression. If the score was low, probe exactly what would need to change for them to raise it; if it was high, ask what would make them stop using or recommending the product.
Q09
Multiple Choice
Which age range do you fall into?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q10
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q11
Message
That's everything — thank you for the honest feedback! Your responses feed directly into our product roadmap and quality reviews.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a star rating with an AI follow-up interview that explores the specific moment or feature that shaped each respondent's satisfaction score
- Combines quantitative measures (satisfaction, likelihood to recommend, attribute matrix, max-diff on what keeps people using the product) with open-ended and conversational depth
- Includes a long-text 'one thing you'd change' question plus an adaptive interview, so teams get both the what and the why behind product satisfaction and repurchase intent
- Built-in demographic questions and a friendly chat-based intro/outro make the survey feel conversational rather than a cold form, with results feeding an auto-generated report
Jotform
Product Review Form TemplateA fielding-ready, customizable form builder template for collecting product reviews, likely with rating fields and basic form logic. It's designed for quick deployment and easy embedding rather than deep qualitative exploration. No mention of adaptive follow-up questioning or voice-based interviewing.
What it does well
- Easy drag-and-drop customization typical of Jotform's builder
- Quick to deploy and embed on websites or share via link
- Likely supports basic rating/star and multiple-choice fields out of the box
Where it falls short
- Static form fields only — no adaptive AI follow-up to probe the reasoning behind a rating
- No voice AI interview option or guided screen-share tasks
- No automated per-response quality scoring or transparent prompt methodology
SurveyMonkey
Product Review Template: Turn Feedback Into Product WinsA structured survey template aimed at turning ratings and feedback into actionable product insights, backed by SurveyMonkey's established survey infrastructure and analytics dashboards. It relies on standard closed-ended questions and text boxes rather than conversational follow-up. Good for benchmarking trends over time but static once fielded.
What it does well
- Established survey platform with strong reporting/analytics dashboards
- Likely includes benchmarking and trend-tracking features across responses
- Simple to distribute across multiple channels (email, link, embed)
Where it falls short
- No adaptive AI interviewing — every respondent gets the same static question set regardless of their answer
- No voice AI interview or guided task/screen-share capability
- No transparent, inspectable prompt logic behind question flow
Typeform
Product Review Form TemplateA conversational, one-question-at-a-time form template known for polished UX and branching logic. It's a fielding-ready template well-suited to a friendly review-collection experience, but its 'conversational' feel is still pre-scripted logic rather than a genuine adaptive AI interview. No qualitative probing beyond preset branches.
What it does well
- Polished, conversational one-question-at-a-time UI that reduces respondent fatigue
- Logic jumps allow some branching based on prior answers
- Strong design/visual customization options
Where it falls short
- Branching logic is pre-scripted, not a genuine adaptive AI follow-up that digs into the 'real story' behind a score
- No voice AI interview mode or guided screen-share tasks
- No automated quality scoring per response or transparent AI prompt documentation
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.