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Post-Purchase Review Request & Experience Survey

Captures how a recent customer really felt about their purchase or service experience, then invites them to leave a public review while momentum is high. An AI follow-up interview digs into the specific moment behind their satisfaction score so you know exactly what to amplify or fix before asking for a review at scale.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

11 questions · ~6 min
Q01
Message

Hi! Thanks for being a customer of (Replace with your business name) — (Template note: customize this greeting with the product/service purchased). We'd love your feedback, and if you're happy, a quick public review really helps us. This takes about 7 minutes.

Q02
Opinion ScaleRequired

Overall, how satisfied are you with your recent purchase or service experience?

Scale: 010
Min:Very dissatisfiedMax:Very satisfied
Q03
Multiple Choice

Which parts of the experience stood out most to you? (Select all that apply)

  • Product or service quality
  • Price and value
  • Speed of delivery or service
  • Staff or support team
  • Ease of ordering or booking
  • Communication and updates
Q04
AI Interview

Anchor the conversation on the specific score the respondent just gave. Ask them to walk through the exact moment or interaction that most shaped that score, get concrete details (what happened, who was involved, what they expected vs. got), and if the score was middling or low, probe what would have made it a clear win. Close by asking what one sentence they'd want a future customer to know.

Q05
Rating ScaleRequired

How easy was it to do business with us overall (ordering, communication, getting help if needed)?

Range: 15
Min:Very difficultMax:Very easy
Q06
Multiple ChoiceRequired

Based on your experience, how likely are you to leave a public review for us?

  • Definitely will
  • Probably will
  • Not sure yet
  • Probably won't
  • Definitely won't
Q07
Multiple Choice

If you do leave a review, where would you be most comfortable posting it?

  • Google
  • Yelp
  • (Replace with industry review site, e.g. Trustpilot, G2, Zillow)
  • Our own website
  • Social media
Q08
Long Text

In your own words, what would you want to say in a review about your experience? Feel free to write it as you'd post it — we may ask permission to share it.

Q09
Multiple Choice

How did you first hear about us?

  • Friend or family referral
  • Online search
  • Social media
  • Advertisement
  • Existing customer
Q10
Multiple Choice

How long have you been a customer?

  • This was my first purchase
  • Less than 6 months
  • 6 months to 1 year
  • 1-3 years
  • More than 3 years
  • Prefer not to say
Q11
Message

Thank you so much for sharing this! Your feedback helps us improve, and if you're able to post that review, it makes a real difference for other customers finding us. We'll follow up shortly with a direct link.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Opens with a satisfaction scale, then launches an AI follow-up interview that anchors directly on the score the respondent just gave — digging into the specific moment behind it rather than accepting a flat number.
  • Includes a dedicated question on how likely someone is to leave a public review and where they'd feel comfortable posting it, so you can route happy customers to the right platform while sentiment is high.
  • Captures a long-text draft of what the respondent would actually say in a review, giving you review-ready language plus context on stand-out moments, ease of doing business, and customer tenure.
  • Wraps up with a personalized thank-you message that keeps the review ask feeling human rather than transactional.

SurveySparrow

Customer Review Form Template | For requesting customer reviews

A ready-to-use template purpose-built for requesting customer reviews, in line with SurveySparrow's conversational form style. It covers the core ask well but is a static question set rather than an adaptive interview. Good for quick deployment, less suited to uncovering the 'why' behind a score.

What it does well

  • Purpose-built specifically for post-purchase review requests
  • Conversational, chat-style form format SurveySparrow is known for
  • Fielding-ready template, not just a guide

Where it falls short

  • No adaptive AI follow-up to probe the reasoning behind a satisfaction score
  • No automated per-response quality scoring
  • No voice AI interview option for richer, spoken feedback

SurveyMonkey

Product Review Template: Turn Feedback Into Product Wins

A fielding-ready product review template backed by SurveyMonkey's established survey infrastructure and reporting tools. It's designed for structured feedback collection but relies on fixed question paths rather than dynamic probing. Useful for benchmarking product sentiment at scale, less tailored to review-request funnels specifically.

What it does well

  • Backed by a mature, widely-used survey platform with built-in analytics
  • Structured template aimed at surfacing product feedback themes
  • Fielding-ready and easy to distribute broadly

Where it falls short

  • Static question flow with no adaptive AI follow-up on individual responses
  • No transparent, per-question prompt methodology published
  • No automated quality scoring of open-ended answers

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.