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Resort Stay Experience Evaluation Survey

Captures how guests rate every stage of a resort stay — booking, check-in, rooms, amenities, staff, and value — and benchmarks loyalty with a recommendation score. An AI follow-up interview digs into the specific moments that drove each guest's score, surfacing what turned a detractor sour or what would push a passive guest into a promoter. Built for resort GMs and hospitality research teams.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for staying with us! We'd love your honest feedback on your recent visit — it takes about 5 minutes and helps us shape what we improve next.

Q02
Multiple ChoiceRequired

What was the primary purpose of your stay?

  • Leisure/vacation
  • Business
  • Special occasion (wedding, honeymoon, anniversary)
  • Family visit
  • Other
Q03
NumberRequired

How many nights did you stay at the resort?

Q04
MatrixRequired

Please rate the following aspects of your stay.

7 rows × 5 columns
  • Check-in / check-out process
  • Room cleanliness
  • Room comfort
  • Resort grounds and facilities
  • Dining options
  • +2 more
Columns: Poor · Fair · Good · Very Good · Excellent
Q05
Opinion ScaleRequired

How likely are you to recommend this resort to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
AI Interview

Reconstruct the specific moments behind the respondent's recommendation score: which part of the stay (arrival, room, dining, staff interaction, an incident) most shaped how they feel. If the score is 6 or below, probe exactly what went wrong and whether it was resolved on-site. If the score is high, probe which single moment they'd point to as the highlight. End by asking what one change would have raised their score.

Q07
Multiple Choice

Which of these amenities did you use during your stay?

  • Pool
  • Spa
  • Fitness center
  • Golf course
  • Kids' club
  • Restaurants or bars
  • Beach access
Q08
Best–Worst Trade-off (MaxDiff)

When choosing a resort, rank how much each factor matters to you.

  • Location
  • Price/value
  • Room quality
  • Amenities and activities
  • Dining options
  • Customer service
  • Family-friendliness
  • Sustainability practices
Pick best & worst per setBest:Matters mostWorst:Matters least
Q09
Long Text

What's one thing we could improve about your stay?

Q10
Multiple Choice

Who did you travel with on this trip?

  • Solo
  • Partner/spouse
  • Family with children
  • Friends group
  • Other
  • Prefer not to say
Q11
Multiple Choice

Which age group do you belong to?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Message

That's everything — thank you for sharing your experience! Your responses go directly into a report our team uses to improve the resort for future guests.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Covers the full guest journey in one flow — booking, check-in, rooms, amenities, staff, and value — via a matrix rating question, not a single overall score
  • Pairs a recommendation (NPS-style) opinion scale with an AI follow-up interview that reconstructs the specific moments behind each guest's score, distinguishing detractors from near-promoters
  • Includes a MaxDiff ranking of what factors matter most when choosing a resort, giving GMs weighted priorities rather than just satisfaction ratings
  • Captures trip context (purpose of stay, travel companions, age group, amenities used) so low scores can be segmented and explained rather than left as a flat number

QuestionPro

Resort Evaluation Survey Template

This is a directly comparable, fielding-ready resort evaluation template covering similar guest-experience touchpoints. It relies on standard closed-ended question types for scoring but, based on the product, does not offer adaptive AI-led follow-up interviews or voice-based interviewing. Reporting is likely dashboard/analytics-based rather than an AI-generated narrative report tied to individual respondent moments.

What it does well

  • Purpose-built resort evaluation template, so questions are pre-mapped to hospitality touchpoints
  • Backed by an established survey platform with broad question-type and distribution support
  • Likely offers standard analytics/dashboarding for aggregate score tracking

Where it falls short

  • No indication of adaptive AI follow-up interviews to probe why a specific guest gave their score
  • No voice AI interview option for guests to explain feedback conversationally
  • No published transparent prompt methodology, since scoring/reporting is not AI-interview based

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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