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Innovation Idea Submission Experience Survey

Captures how easy, motivating, and fair the idea submission process felt to someone who just submitted an idea to your innovation program — covering guideline clarity, form usability, and intent to submit again. An AI follow-up interview reconstructs the actual idea's context and the friction that almost stopped them from submitting, giving program owners concrete fixes instead of a generic satisfaction score.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for submitting an idea to (Replace with your innovation program name)! We'd love to hear how the submission process went for you — this takes about 5 minutes and helps us make it easier for the next person with a good idea.

Q02
Multiple ChoiceRequired

What mainly prompted you to submit this idea?

  • I spotted a recurring problem I wanted fixed
  • A specific event or incident triggered it
  • I was encouraged by a manager or colleague
  • I saw a challenge/campaign asking for ideas
  • I've had this idea for a while and finally had time
  • Other
Q03
Multiple ChoiceRequired

Which best describes the type of idea you submitted?

  • Process or efficiency improvement
  • New product or feature idea
  • Cost-saving opportunity
  • Customer or employee experience fix
  • Safety, quality, or compliance issue
  • Other
Q04
Opinion ScaleRequired

Overall, how easy was it to actually submit your idea (finding the form, understanding what to fill in, completing it)?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q05
Rating ScaleRequired

How clear were the instructions on what makes a strong submission (what to include, level of detail expected)?

Range: 1 – 5
Min:Not clear at allMax:Extremely clear
Q06
MatrixRequired

How much do you agree with each statement about your submission experience?

5 rows × 5 columns
  • The submission form asked for the right amount of information
  • I felt confident my idea would be reviewed fairly
  • I understood what would happen to my idea after submitting
  • I knew who to contact with questions
  • The time it took to submit matched what I expected going in
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
AI Interview

Reconstruct the specific problem or opportunity behind this respondent's idea — what triggered it and who else it affects — and identify the single biggest moment of friction or hesitation during submission (a confusing field, uncertainty about ownership/credit, fear of a bad reaction, technical glitch, etc.). If they say the process was smooth, probe whether they almost didn't submit at all and what changed their mind. If they mention a past idea that went nowhere, ask what feedback loop they expected but didn't get.

Q08
Opinion ScaleRequired

How likely are you to submit another idea to this program in the future?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Long Text

What one change would make you more likely to submit ideas in the future, or to encourage a colleague to do so?

Q10
Multiple Choice

How did you first hear about this idea submission program?

  • Manager or team lead
  • Company-wide email or announcement
  • Intranet or internal portal
  • Colleague mentioned it
  • Poster, event, or town hall
  • Other
Q11
Multiple Choice

Which best describes your department or function? (Template note: replace with your organization's actual department list before launching.)

  • Operations
  • Engineering / Product
  • Sales or Customer Service
  • Marketing
  • Finance or Administration
  • Other
  • Prefer not to say
Q12
Multiple Choice

How long have you been with the organization?

  • Less than 1 year
  • 1-3 years
  • 4-10 years
  • More than 10 years
  • Prefer not to say
Q13
Message

That's everything — thank you for sharing your experience! Your answers go directly to the team running the idea program and will help us simplify the process and close the loop faster on submissions like yours.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that reconstructs the actual idea's context and the specific friction that almost stopped the person from submitting, rather than just capturing a satisfaction score
  • Combines structured metrics (ease-of-submission opinion scale, instruction-clarity rating, agreement matrix) with an open long-text question on what change would increase future submissions, so program owners get both quantifiable and qualitative signal
  • Asks what prompted the submission and how the person first heard about the program, giving innovation teams insight into which channels and motivations actually drive idea flow
  • Closes with an intent-to-resubmit opinion scale plus department/tenure classification questions, letting owners segment friction and motivation by team and experience level

Jotform

Idea Submission Form Template

A static, customizable form template for collecting employee or customer ideas, built on Jotform's drag-and-drop form builder. It's a fielding-ready form for capturing idea submissions but is not designed to measure or diagnose the submission experience itself. No interview or follow-up mechanism is described.

What it does well

  • Easy drag-and-drop customization within Jotform's broader form builder ecosystem
  • Likely supports file uploads and integrations common to Jotform templates
  • Quick to deploy for basic idea intake

Where it falls short

  • Static form with no adaptive follow-up questioning to probe why an idea was or wasn't easy to submit
  • No mechanism to reconstruct the context or friction behind a specific submission
  • No published methodology for how responses are scored or interpreted

SurveySparrow

Idea Submission Form Template

A conversational-style form template aimed at employee idea submission, consistent with SurveySparrow's chat-like survey format. It focuses on collecting the idea itself rather than evaluating the submission experience (form clarity, guideline understanding, likelihood to resubmit). No indication of AI-driven follow-up or per-response quality scoring.

What it does well

  • Conversational UI that may feel more approachable than a traditional form
  • Positioned specifically for employee-facing idea programs
  • Likely integrates with SurveySparrow's existing survey distribution tools

Where it falls short

  • No adaptive AI interview to dig into the specific idea's context or the friction that nearly stopped submission
  • No automated per-response quality scoring or auto-generated report focused on submission-experience metrics
  • Fixed question set with no evidence of voice-based interviewing or guided screen-share tasks

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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