Q01
Message
All templates
Product & Feature Name Preference Evaluation
Evaluate candidate product or feature names on clarity, appeal, and distinctiveness to identify the strongest option. Designed for product and UX teams conducting comparative name testing with target users.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~10 min
Q02
Message
You will be evaluating the following four names. Please read each one carefully before proceeding: • Name A • Name B • Name C • Name D Focus on what each name communicates on its own, based only on your first impression.
Q03
Opinion Scale
How clear is the meaning of "Name A" on its own?
Scale: 1 – 5
Min:Not at all clearMax:Extremely clear
Q04
Opinion Scale
How appealing does "Name A" sound to you?
Scale: 1 – 5
Min:Not at all appealingMax:Extremely appealing
Q05
Multiple Choice
Which of these names, if any, feel too similar to one another? Select all that apply.
- Name A
- Name B
- Name C
- Name D
- None of these
Q06
Long Text
What made your top-ranked name stand out from the others?
Q07
Dropdown
What is your age?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q08
Message
Thank you for your time — your feedback will help us choose the best name!
Q09
Ranking
Based on your first impression, rank these names from most preferred to least preferred.
- Name A
- Name B
- Name C
- Name D
Drag to rank
Q10
Opinion Scale
How clear is the meaning of "Name B" on its own?
Scale: 1 – 5
Min:Not at all clearMax:Extremely clear
Q11
Opinion Scale
How appealing does "Name B" sound to you?
Scale: 1 – 5
Min:Not at all appealingMax:Extremely appealing
Q12
Dropdown
If any name felt unclear, which one was the most unclear?
- None of these
- Name A
- Name B
- Name C
- Name D
Q13
AI Interview
We'd like to explore your reactions to these names in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier answers.
Q14
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q15
Opinion Scale
How clear is the meaning of "Name C" on its own?
Scale: 1 – 5
Min:Not at all clearMax:Extremely clear
Q16
Opinion Scale
How appealing does "Name C" sound to you?
Scale: 1 – 5
Min:Not at all appealingMax:Extremely appealing
Q17
Multiple Choice
Thinking about all four names together, which qualities do they collectively convey? Select up to three.
- Modern
- Trustworthy
- Fun
- Powerful
- Simple
- Premium
- Technical
- Friendly
- Innovative
- Serious
Q18
Long Text
Based on your responses in this survey, is there anything else you would like to share about these names?
Q19
Dropdown
In which country or region do you currently live?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- India
- Brazil
- Japan
- Mexico
- Other
Q20
Opinion Scale
How clear is the meaning of "Name D" on its own?
Scale: 1 – 5
Min:Not at all clearMax:Extremely clear
Q21
Opinion Scale
How appealing does "Name D" sound to you?
Scale: 1 – 5
Min:Not at all appealingMax:Extremely appealing
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.