Q01
Long Text
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Product & Feature Name Preference Evaluation
Evaluate candidate product or feature names on clarity, appeal, and distinctiveness to identify the strongest option. Designed for product and UX teams conducting comparative name testing with target users.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~4 min
Q02
Long Text
You will be evaluating the following four names. Please read each one carefully before proceeding: • Name A • Name B • Name C • Name D Focus on what each name communicates on its own, based only on your first impression.
Q03
Long Text
How clear is the meaning of "Name A" on its own?
Q04
Long Text
How appealing does "Name A" sound to you?
Q05
Multiple Choice
Which of these names, if any, feel too similar to one another? Select all that apply.
Q06
Long Text
What made your top-ranked name stand out from the others?
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for your time — your feedback will help us choose the best name!
Q09
Long Text
Based on your first impression, rank these names from most preferred to least preferred.
Q10
Long Text
How clear is the meaning of "Name B" on its own?
Q11
Long Text
How appealing does "Name B" sound to you?
Q12
Long Text
If any name felt unclear, which one was the most unclear?
Q13
AI Interview
We'd like to explore your reactions to these names in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier answers.
Q14
Multiple Choice
How do you describe your gender?
Q15
Long Text
How clear is the meaning of "Name C" on its own?
Q16
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How appealing does "Name C" sound to you?
Q17
Multiple Choice
Thinking about all four names together, which qualities do they collectively convey? Select up to three.
Q18
Long Text
Based on your responses in this survey, is there anything else you would like to share about these names?
Q19
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In which country or region do you currently live?
Q20
Long Text
How clear is the meaning of "Name D" on its own?
Q21
Long Text
How appealing does "Name D" sound to you?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.