Q01
Message
All templatesPrivacy & Compliance
Phishing Simulation Effectiveness & Feedback Survey
Measures employee perceptions of phishing simulation realism, behavioral responses, confidence changes, and training preferences to help security teams optimize their awareness programs.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
20 questions · ~9 min
Q02
Multiple Choice
Have you ever received a phishing simulation email from this employer?
- Yes, at this employer
- Yes, but only at a previous employer
- No, never
- Not sure
Q03
Opinion Scale
Overall, how realistic did the most recent phishing simulation feel?
Scale: 1 – 7
Min:Not at all realisticMax:Extremely realistic
Q04
Opinion Scale
Before your most recent simulation, how confident were you in your ability to recognize and respond to phishing emails?
Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
Q05
Ranking
Please rank the following training formats from most helpful to least helpful.
- Interactive phishing simulations
- Short videos (≤3 minutes)
- Live workshops or webinars
- Job aid or one-page checklist
- Email tips or newsletters
- Microlearning modules (5–10 minutes)
Drag to rank
Q06
AI Interview
Based on your responses in this survey, what suggestions do you have for improving future phishing simulations or related security training? Please share any specifics.
Q07
Dropdown
On a typical workday, approximately how many emails do you handle?
- 0–24
- 25–74
- 75–149
- 150+
- Prefer not to say
Q08
Message
Thank you for participating! Your feedback will directly help us make phishing simulations and security training more relevant and effective.
Q09
Multiple Choice
When was the most recent phishing simulation you recall receiving from this employer?
- Within the last 7 days
- 2–4 weeks ago
- 1–3 months ago
- More than 3 months ago
- I don't recall
- Not applicable—I haven't received one here
Q10
Multiple Choice
Which aspects of the simulation felt realistic? Select all that apply.
- Sender name and email address
- Subject line
- Email body content and tone
- Visual design and branding
- Call-to-action (link or attachment)
- Timing of delivery
- None of the above
Q11
Opinion Scale
Today, how confident are you in your ability to recognize and respond to phishing emails?
Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
Q12
Multiple Choice
How frequently would you prefer to receive phishing simulations?
- Twice per month
- Monthly
- Every 2 months
- Quarterly
- Twice per year
- Once per year
Q13
Dropdown
Which of the following best describes your primary job function?
- Engineering/IT
- Operations
- Sales
- Customer Support
- Human Resources
- Finance
- Legal
- Marketing/Communications
- Other
- Prefer not to say
Q14
Multiple Choice
Thinking about your most recent simulation from this employer, what did you do? Select all that apply.
- Reported it using the reporting tool/process
- Deleted it without interacting
- Clicked a link or opened an attachment
- Replied to the message
- Ignored it and took no action
- Asked a colleague or IT for advice
- Marked it as spam/junk
- I don't recall
Q15
Opinion Scale
How difficult was it to identify the most recent simulation as a phishing attempt?
Scale: 1 – 7
Min:Very easy to identifyMax:Very difficult to identify
Q16
Multiple Choice
What, if anything, did you learn or reinforce from the simulation(s)? Select all that apply.
- How to use the report button or process
- How to inspect URLs safely
- Common red flags to watch for
- How to verify sender identity
- To pause and validate urgent requests
- Where to find internal guidance/resources
- Nothing new to me
Q17
Dropdown
How long have you worked at this organization?
- Less than 6 months
- 6–12 months
- 1–3 years
- 3–5 years
- More than 5 years
- Prefer not to say
Q18
Multiple Choice
Which cues, if any, did you notice in the simulation? Select all that apply.
- Suspicious sender or domain
- Generic greeting or unusual salutation
- Spelling or grammar errors
- Urgent or threatening language
- Unexpected attachment
- Mismatched or odd-looking URL
- Unusual request for sensitive data
- Off-brand visuals or layout
- Timing felt unusual (e.g., outside business hours)
- I did not notice any specific cues
Q19
Opinion Scale
In the next 30 days, how likely are you to change any of your email habits based on these simulations (e.g., reporting suspicious messages faster, inspecting links more carefully)?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q20
Dropdown
In which region are you primarily based?
- Americas
- EMEA
- APAC
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview question that adaptively probes respondents on their own suggestions for improving the phishing program, rather than stopping at closed-ended ratings
- Combines opinion-scale confidence tracking (before vs. today) with multiple-choice behavioral recall questions, so you can measure both perceived and self-reported behavior change from the same simulation event
- Uses ranking and preference questions (training format ranking, frequency preference) to directly inform program redesign, not just measure satisfaction
- Ends with auto-generated reporting and transparent prompts, so security teams can see exactly what was asked in the AI portion and trust the resulting summary
SurveySparrow
Post Training Survey Template | Feedback From EmployeesThis is a general post-training feedback template, not specific to phishing or security awareness, so questions would need heavy customization to fit a phishing simulation use case. It's a ready-to-field form with SurveySparrow's conversational-style UI. There's no built-in mechanism for adaptive probing into why someone clicked or reported a simulated email.
What it does well
- Conversational, chat-like survey format that can feel less clinical than a standard form
- Purpose-built for employee training feedback, so core structure (satisfaction, relevance, usefulness) transfers reasonably well
Where it falls short
- Not phishing-specific out of the box, requiring manual rebuilding of simulation-related questions
- Static question flow with no adaptive AI follow-up interview to dig into individual responses
- No automated per-response quality scoring or transparent AI prompt methodology
QuestionPro
Training Effectiveness Survey Questions | Post-Training Evaluation Sample TemplateThis template targets general training effectiveness evaluation (e.g., Kirkpatrick-style questions) rather than phishing simulations specifically. It's a fielding-ready template within a full-featured survey platform, useful as a starting point but not tailored to security awareness behaviors or cues. Teams would need to add phishing-specific items themselves.
What it does well
- Backed by a mature enterprise survey platform with broad question-type support and analytics
- Structured around established training-evaluation frameworks, useful for benchmarking general learning outcomes
Where it falls short
- No phishing simulation-specific content (realism, cues noticed, click/report behavior)
- No adaptive AI interview or voice AI interview option — follow-up questions are static and pre-written
- No transparent, per-question AI prompt disclosure or automated quality scoring of open responses
SurveyMonkey
Security Awareness Survey TemplateThis is the most directly comparable template, covering general security awareness rather than phishing simulation specifics like realism, cues noticed, or confidence shift after a simulation. It's a ready-to-use static form backed by SurveyMonkey's broad distribution and reporting tools. It would need supplementing to capture pre/post confidence and training-format preferences in the depth QuestionPunk's template does.
What it does well
- Well-known, easy-to-deploy platform with strong distribution and basic reporting/dashboards
- Covers broad security awareness topics that overlap with phishing training programs
Where it falls short
- Focused on general security awareness, not simulation-specific realism, cues, or behavioral recall
- Fixed-question static form with no adaptive AI follow-up or voice AI interview capability
- No transparent AI prompt methodology or automated per-response quality scoring
Frequently asked questions
What questions are in the “Phishing Simulation Effectiveness & Feedback Survey” template?
The template includes 20 ready-to-use questions, starting with: “Welcome! This brief survey (approximately 10 minutes) asks about your experience with recent phishing simulations at thi…” · “Have you ever received a phishing simulation email from this employer?” · “Overall, how realistic did the most recent phishing simulation feel?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 20 questions in about 9 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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