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Big Game Day Fan Quiz & Ad Engagement Survey

A fun, quiz-style survey for sports marketers, broadcasters, and brands to gauge fan excitement, viewing habits, and commercial/halftime engagement around the year's biggest televised game. The AI follow-up reconstructs the specific ad or moment a fan actually remembers, not just whether they say ads matter.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Hey! Quick quiz about your plans for the big game this year — your picks, your snack budget, and what you actually remember from past ad breaks. Your responses are completely confidential and anonymized. About 7 minutes, and yes, there are trivia questions.

Q02
객관식필수

Are you planning to watch this year's big game?

  • Watching live, start to finish
  • Tuning in for parts of it
  • Catching highlights only
  • Not planning to watch
  • Undecided
Q03
객관식

Which team are you rooting for this year? (Template note: replace with the actual matchup teams before launching.)

  • (Team A — replace with actual team)
  • (Team B — replace with actual team)
  • No preference — watching for the ads and food
  • Not following this year's matchup
Q04
객관식필수

Where are you most likely to watch the big game this year?

  • At home, mostly alone or with household
  • Hosting a watch party
  • At someone else's watch party
  • At a bar or restaurant
  • Not watching
Q05
의견 척도필수

How excited are you for this year's big game right now?

척도: 0 – 10
최소:Not excited at all최대:Extremely excited
Q06
순위 매기기필수

Rank these parts of game day from what you look forward to most to what matters least.

  1. The game itself
  2. The commercials
  3. The halftime show
  4. Food and snacks
  5. Watching with friends or family
  6. Bets or fantasy contests
드래그하여 순위 지정
Q07
점수 배분필수

If you had $100 to spend on your big game day experience, how would you split it across these categories?

  • Food & snacks
  • Team merchandise
  • TV or streaming upgrade
  • Hosting/party supplies
  • Bets or fantasy entry fees
100점 배분
Q08
최선·최악 선택형(MaxDiff)필수

Which of these makes a big-game commercial worth watching, and which matters least to you?

  • Humor
  • A celebrity appearance
  • A twist ending
  • An emotional story
  • Memorable music
  • A new product reveal
  • Clever brand storytelling
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q09
매트릭스필수

How much do you agree with each statement about commercials during the big game?

4개 행 × 5개 열
  • I watch the commercials as closely as the game itself
  • I talk about ads with others afterward
  • A memorable ad makes me more likely to buy that brand
  • I look up or rewatch ads online after they air
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q10
AI 인터뷰

Reconstruct one specific commercial or moment from a past big game the respondent actually remembers unprompted: what happened in it, what emotion or reaction it produced, and whether it changed how they thought about that brand. If they said they aren't excited about this year's game or don't watch ads closely, probe what would make the broadcast worth their attention instead.

Q11
객관식

Which age range are you in?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
메시지

That's the whole quiz — thanks for playing along! Your answers help shape what game-day content, ads, and promotions actually land with fans like you.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Opens and closes with a friendly quiz-style chat message, keeping the tone playful rather than clinical
  • Uses ranking, constant-sum budget allocation, and max-diff questions to get much richer signal on what fans actually value on game day than simple multiple choice
  • Includes an adaptive AI follow-up interview that reconstructs the specific commercial or moment a fan remembers, rather than just asking if ads matter to them
  • Captures age range for segmentation alongside a matrix of agreement statements about commercials

SurveyMonkey

The Big Game Quiz Survey

This is a directly comparable, fielding-ready template built specifically around the same annual televised game event. It's structured as a lighthearted quiz, similar in spirit to our template, and benefits from SurveyMonkey's established distribution and panel options. However, it appears to rely on standard static question types rather than any adaptive follow-up.

잘하는 점

  • Purpose-built for the same big-game seasonal moment, so it's immediately relevant and easy to launch
  • Backed by a mature, widely-used survey platform with broad audience reach and panel access
  • Quiz framing likely keeps completion rates high for a casual, fun topic

아쉬운 점

  • No adaptive AI follow-up to probe which specific ad or moment a fan actually recalls beyond stated preference
  • No voice AI interview option for capturing fan reactions in their own words
  • No visible automated per-response quality scoring or transparent prompt methodology

설문을 공개할 준비가 되셨나요?

이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.

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