Sports Fan Digital & In-Venue Technology Experience Survey

Welcome! This survey explores your experiences with sports technology, digital content, and fan engagement. It takes approximately 8–10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are anonymous and will be reported only in aggregate. By continuing, you agree to participate in this research.

Do you actively follow at least one specific sports team or club?

• Yes
• No

In the past 30 days, which channels did you use to follow your team or league? (Select all that apply.)

• Official team app
• Team website
• League website
• YouTube
• Instagram
• TikTok
• Facebook
• X (Twitter)
• Podcasts
• Email newsletters
• Live TV/OTT apps
• Reddit or forums
• Other

The next few questions are about your experience with technology at live sporting events.

How likely are you to recommend the team you follow most closely to a friend or colleague?

Based on your responses in this survey, please share any additional thoughts or feelings about how technology and digital content shape your experience as a sports fan.

Finally, a few questions about you for classification purposes.

Thank you for participating! Your responses are confidential and will be used in aggregate to improve the fan experience. You may now close this window.

Which sports do you follow most closely? (Select up to three.)

• American football
• Basketball
• Baseball
• Soccer
• Ice hockey
• Motorsports
• Combat sports
• Tennis
• Golf
• Esports
• Other

In a typical week, how often do you engage with team or league digital content (e.g., articles, videos, social posts)?

• Never
• Less than once a week
• 1–2 times per week
• 3–5 times per week
• About once a day
• Multiple times per day

Which of the following in-venue technologies did you personally use at your most recent event? (Select all that apply.)

• Mobile ticketing
• Mobile wallet payments
• Team/venue app
• In-seat ordering
• Stadium Wi-Fi
• AR/VR fan experiences
• Digital signage/wayfinding
• None of the above
• Other

Are you currently part of any paid membership, season ticket plan, or loyalty program for a team you follow?

• Yes, currently
• Not currently, but within the last 24 months
• Never

We'd like to explore your thoughts on sports technology and content in a bit more depth. An AI moderator will ask you a couple of follow-up questions.

What is your age group?

• Under 18
• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

How many live sporting events have you attended in the past 12 months?

• 0
• 1–2
• 3–5
• 6–10
• 11–20
• More than 20

Rank the following content types from most to least valuable to you.

1. Game highlights
2. Player interviews
3. Behind-the-scenes access
4. Live stats & play-by-play
5. Expert analysis/commentary
6. Short-form social clips

On event days, how often do you use the official team or venue app?

• Every event
• Most events
• Sometimes
• Rarely
• I don't use the app

Which benefits would most increase your likelihood to join or stay in a loyalty program? (Select up to three.)

• Ticket or merchandise discounts
• Exclusive content
• Priority access to tickets/events
• Points redeemable for rewards
• In-venue perks (e.g., faster entry)
• Partner offers
• Community recognition/badges
• None of the above

How do you describe your gender?

• Man
• Woman
• Non-binary
• Prefer to self-describe
• Prefer not to say

How satisfied are you with the overall quality of digital content from your team or league?

Overall, how would you rate your experience with the team or venue app you used most recently?

Approximately how much did you spend on your team or league in the past 12 months, including tickets, merchandise, and subscriptions?

• $0
• $1–$99
• $100–$299
• $300–$599
• $600–$999
• $1,000–$2,499
• $2,500 or more
• Prefer not to say

In which region do you currently live?

• North America
• South America
• Europe
• Asia
• Africa
• Oceania
• Prefer not to say

How satisfied are you with how frequently your team or league updates their digital content?

How satisfied were you with the in-venue technology overall at your most recent event?

What is the highest level of education you have completed?

• Some high school or less
• High school diploma or equivalent
• Some college/associate degree
• Bachelor's degree
• Postgraduate degree
• Prefer not to say

What one thing would most improve your in-venue technology experience?

Which of the following best describes your current employment status?

• Full-time
• Part-time
• Self-employed
• Student
• Not working and looking for work
• Not working and not looking for work
• Retired
• Prefer not to say