Channel Partner Enablement & Sales Readiness Assessment

Welcome to the Channel Partner Enablement Survey. This survey takes approximately 13 minutes. Please answer based on your experience over the last 60–90 days. Your responses are confidential and will be reported only in aggregate to improve our partner program. Participation is entirely voluntary—you may stop at any time. There are no right or wrong answers; we value your honest perspective.

How easy is it to find current partner content in our portals?

Which of the following partner incentives are you currently aware of? (Select all that apply)

• Deal registration bonus
• Sales SPIFs
• Margin/discount tiers
• MDF/co-op funds
• Training/certification rewards
• Renewal/upsell bonuses
• Service delivery rewards
• Other (please specify)
• None—I am not aware of any incentives

How confident are you in selling and delivering our solutions today?

In the past 60 days, how have you sought partner support? (Select all that apply)

• Partner portal
• Email alias
• Community/Slack
• Distributor support
• Assigned partner manager
• Knowledge base/Docs
• Support ticket system
• Other (please specify)
• I have not sought support

How likely are you to recommend our partner program to a peer at another organization?

Based on your responses in this survey, please share any additional thoughts or feedback that would help you sell and deliver more successfully.

What is your primary role?

• Sales
• Sales engineering/Pre-sales
• Marketing
• Customer success/Services
• Executive/Owner
• Operations
• Other

Thank you for completing this survey. Your feedback directly shapes how we improve partner enablement, incentives, and support. Results will be shared in aggregate within the next quarter.

Which of the following content formats have you used in the past 60 days? (Select all that apply)

• Sales playbooks
• Battlecards
• Product one-pagers
• Case studies
• Demo videos
• Pricing tools/calculators
• ROI/TCO tools
• FAQs
• Training modules/e-learning
• Other (please specify)
• None of the above

Which of the following incentives have you used in the last 90 days? (Select all that apply)

• Deal registration bonus
• Sales SPIFs
• Margin/discount tiers
• MDF/co-op funds
• Training/certification rewards
• Renewal/upsell bonuses
• Service delivery rewards
• Other (please specify)
• None

How confident are you at the discovery and qualification stage?

Overall, how would you rate the speed of responses when you sought partner support?

In the next quarter, do you expect your sales of our products/services to increase, stay the same, or decrease?

• Increase significantly
• Increase somewhat
• Stay about the same
• Decrease somewhat
• Decrease significantly
• Not sure

We'd like to understand your partner experience a bit more deeply. An AI moderator will ask you a couple of follow-up questions based on your responses.

What is your partner type?

• VAR/Reseller
• Systems Integrator
• MSP
• Distributor
• ISV/Technology partner
• Consultant
• Other

Overall, how would you rate the quality of the partner content you have used?

How clear are the rules and eligibility criteria for partner incentives?

How confident are you at the demo and proposal stage?

What one change would most improve partner support for you?

How long have you worked with our company's offerings?

• Less than 6 months
• 6–12 months
• 1–2 years
• 3–5 years
• 6+ years

What content has been missing or insufficient for your recent sales cycles (last 90 days)?

Overall, how motivating are the current partner incentives?

How confident are you at the negotiation and close stage?

Which region do you primarily operate in?

• North America
• Latin America
• EMEA
• APAC
• Other

Rank the following content areas by how much additional investment would help your sales efforts (most helpful first).

1. Sales playbooks
2. Competitive battlecards
3. Vertical case studies
4. Technical implementation guides
5. Pricing and packaging tools
6. ROI/TCO calculators
7. Demo videos
8. Training/e-learning

What are the biggest barriers to using partner incentives? (Select all that apply)

• Process is too complex
• Eligibility rules are too strict
• Unclear payout timing
• Payout amount too low
• Requires too much documentation
• Not aligned to my deal types
• My team isn't aware of them
• Other (please specify)
• No significant barriers

Which competitor types are hardest for you to position against? (Select all that apply)

• Market leaders
• Lower-cost alternatives
• Legacy incumbents
• Open-source solutions
• In-house/custom builds
• Other (please specify)

Approximately how many employees are in your organization?

• 1–10
• 11–50
• 51–200
• 201–1,000
• 1,001+

Rank the following training topics by how much they would boost your sales confidence (most impactful first).

1. Product roadmap
2. Competitive plays
3. Objection handling
4. Technical deep dives
5. Pricing and packaging
6. Use-case discovery
7. Implementation best practices

On average, how much time do you spend finding sales assets per opportunity?

• Less than 5 minutes
• 5–15 minutes
• 16–30 minutes
• 31–60 minutes
• More than 60 minutes