Advertisement Concept & Creative Evaluation Survey

Tracks the full brand funnel — unaided and aided awareness, consideration, trial, usage, and recommendation — benchmarked against named competitors. An AI follow-up interview digs into where respondents actually drop out of the funnel and why, going beyond the numbers to the specific moment consideration stalled. Built for brand and marketing teams running quarterly brand health trackers.

Tracks where prospects and past buyers stand in the path from awareness to purchase, what drives or blocks that decision, and how price perceptions factor in — with an AI follow-up that reconstructs the specific moment someone almost bought (or almost switched away) instead of relying on generic attitude ratings.

Tracks how your brand is remembered, perceived, and chosen versus competitors — awareness, attribute ratings, and recommendation likelihood — then uses an AI follow-up to uncover the real reasons behind each respondent's recommendation score. Built for marketing teams running quarterly or annual brand health checks.

Measures how safe, respected, and free from harassment or spam your followers feel when engaging with your brand's social media community — comments, replies, and DMs. Built for social media and community managers who need more than sentiment scores; the AI follow-up interview reconstructs a specific safety experience so you know exactly what to fix in moderation.

Explores how parents currently manage their child's email account — what it's used for, what worries them most, and which safety features they'd actually value. An AI follow-up interview digs into the real story behind a recent scare or close call, surfacing details a checklist question can't capture. Built for teams designing kid-safe email or parental-control products.

Captures gut-level reactions to a logo (or set of logo options): first impression, word associations, attribute fit, and relative preference — plus an AI follow-up that digs into which specific design element (color, shape, type, symbol) is actually driving the reaction. Built for brand, design, and marketing teams validating a new or refreshed mark before launch.