Q01
Message
All templatesFinance & Insurance
Auto Insurance Telematics Adoption & Attitudes Survey
Measures auto insurance policyholders' attitudes toward usage-based insurance (UBI) programs, covering perceived fairness, privacy comfort, feature preferences, discount expectations, and enrollment intent across current, former, and prospective telematics users.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
30 questions · ~13 min
Q02
Multiple Choice
Which of the following best describes your experience with usage-based insurance (UBI) or telematics on your personal auto policy?
- Currently enrolled in a UBI/telematics program
- Previously enrolled, but not currently
- Offered by my insurer, but I declined
- Not offered by my insurer
- Not sure
Q03
Multiple Choice
Which type of telematics program are you (or were you) enrolled in?
- Continuous app-based driving monitoring
- Plug-in device (OBD-II) or built-in car connectivity
- Pay-per-mile program
- Initial trial/short-term monitoring only
- Other (please specify)
- Not sure
Q04
Multiple Choice
What is the main reason you are not currently enrolled in a UBI or telematics program?
- Privacy concerns about location or behavior tracking
- Unsure how the program works
- Concern about possible premium increases
- The discount seems too small
- Potential battery/data usage or app performance issues
- Not available from my insurer
- I don't drive enough to benefit
- Prefer not to use a smartphone while driving
- Other (please specify)
Q05
Dropdown
What ongoing discount would feel fair to you in exchange for continuously sharing detailed driving data with your insurer?
- Less than 5%
- 5–10%
- 11–15%
- 16–20%
- 21–25%
- 26–30%
- More than 30%
- No discount would make this feel fair
- Not sure
Q06
Multiple Choice
If you were sharing driving data with your insurer, what frequency of data sharing would you prefer?
- Share only at policy start or renewal
- Share monthly summaries
- Share per trip
- Share continuously in real time
- Not sure
Q07
Long Text
Based on your responses in this survey, is there anything else you would like to share about your thoughts or feelings regarding telematics-based auto insurance?
Q08
Dropdown
What is your age range?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65–74
- 75+
- Prefer not to say
Q09
Message
Thank you for participating in this survey! Your responses have been recorded and will help improve how insurers design telematics programs. You may now close this window.
Q10
Opinion Scale
Overall, how satisfied are you (or were you) with your telematics program?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q11
Dropdown
If you were to enroll in a telematics program, what minimum guaranteed discount would you need to sign up?
- Less than 5%
- 5–10%
- 11–15%
- 16–20%
- 21–25%
- 26–30%
- More than 30%
- No discount would persuade me
- Not sure
Q12
Ranking
Please rank the following telematics features by how important they are to you (drag to reorder, 1 = most important).
- Guaranteed upfront discount
- Earned rewards for safe driving
- Pay-per-mile pricing
- Trip feedback and coaching
- Crash/incident detection assistance
- Stolen vehicle assistance
Drag to rank
Q13
Multiple Choice
Which one of the following would you most want in return for sharing your driving data?
- A clear breakdown of how my price is calculated
- A personal driving score
- Tips to improve my score
- Ability to pause data collection
- A map of my trips
- Incident/crash detection assistance
- In-app privacy controls
- Other (please specify)
Q14
AI Interview
We'd like to learn more about your views on usage-based insurance. Our AI moderator will ask you a couple of follow-up questions based on your earlier responses.
Q15
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q16
Opinion Scale
How fair was the price you received through your telematics program compared to traditional auto insurance pricing?
Scale: 1 – 7
Min:Very unfairMax:Very fair
Q17
Opinion Scale
How comfortable are you with your insurer collecting your GPS location data?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q18
Opinion Scale
Overall, how fair do you think it is for insurers to use individual driving data to set auto insurance prices?
Scale: 1 – 7
Min:Very unfairMax:Very fair
Q19
Dropdown
Where do you primarily reside?
- United States
- Canada
- United Kingdom
- European Union
- Australia/New Zealand
- Other
Q20
Opinion Scale
Since enrolling in your telematics program, how have your overall driving habits changed?
Scale: 1 – 7
Min:Much worseMax:Much better
Q21
Opinion Scale
How comfortable are you with your insurer collecting your speed and braking patterns?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q22
Opinion Scale
How likely are you to enroll in (or stay enrolled in) a telematics program at your next policy renewal?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q23
Multiple Choice
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/associate degree
- Bachelor's degree
- Graduate/professional degree
- Prefer not to say
Q24
Opinion Scale
How comfortable are you with the amount of driving data your insurer collects through your telematics program?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q25
Opinion Scale
How comfortable are you with your insurer collecting data on the time of day you drive?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q26
Multiple Choice
What is your current employment status?
- Employed full time
- Employed part time
- Self-employed
- Unemployed and seeking work
- Student
- Retired
- Homemaker/caregiver
- Prefer not to say
Q27
Opinion Scale
How comfortable are you with your insurer collecting data on your phone usage while driving?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q28
Dropdown
Approximately how many miles do you drive in a typical month?
- Less than 200 miles
- 200–500 miles
- 501–1,000 miles
- 1,001–1,500 miles
- 1,501–2,000 miles
- More than 2,000 miles
- Not sure
Q29
Opinion Scale
How comfortable are you with your insurer collecting data on total distance traveled per trip?
Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q30
Multiple Choice
What is the primary way you use your vehicle?
- Commuting to work or school
- Household errands
- Rideshare/delivery driving
- Leisure/road trips
- Business use (non-delivery)
- Other (please specify)
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Covers current, former, and prospective telematics users in one flow, including reasons for non-enrollment and discount expectations for each group.
- Breaks down privacy comfort into five distinct data types (GPS location, speed/braking, time-of-day, phone usage, distance traveled) rather than asking one generic privacy question.
- Includes a feature-importance ranking and a fairness/discount trade-off section (minimum guaranteed discount vs. ongoing discount) to quantify what policyholders actually value.
- Adds an AI follow-up interview after the structured questions so nuanced opinions on fairness and data-sharing can be probed in the respondent's own words, then summarized in an auto-generated report.
SurveyMonkey
Insurance Expenses Survey TemplateThis is a general insurance-expenses survey template, not specific to auto telematics or usage-based insurance. It's a ready-to-field static questionnaire, useful as a starting point but not built around UBI-specific concepts like data-sharing frequency or discount trade-offs. Best treated as a generic insurance cost survey rather than a telematics attitudes instrument.
What it does well
- Quick to deploy on a widely-used survey platform
- Likely includes standard cost/satisfaction question types familiar to respondents
- Backed by SurveyMonkey's broad template library and distribution tools
Where it falls short
- Not tailored to telematics/UBI topics such as privacy comfort by data type or driving-behavior change
- Static question set with no adaptive follow-up probing on individual answers
- No AI-moderated interview or automated per-response quality scoring
SurveySparrow
Car Insurance Survey TemplateA dedicated car insurance survey template, making it more topically aligned than generic insurance forms. It appears to be a conversational-style fielding-ready template, but focused broadly on car insurance experience rather than the specifics of telematics enrollment, granular privacy comfort, or discount fairness trade-offs. No indication it covers current vs. former vs. prospective UBI user segmentation.
What it does well
- Conversational chat-style UI that may improve completion rates
- Purpose-built for car insurance rather than insurance in general
- Ready-to-use template requiring minimal setup
Where it falls short
- No telematics-specific data-type privacy breakdown or feature-importance ranking
- Fixed question flow with no adaptive AI follow-up interview or voice option
- No transparent prompt methodology or automated quality scoring of open responses
Frequently asked questions
What questions are in the “Auto Insurance Telematics Adoption & Attitudes Survey” template?
The template includes 30 ready-to-use questions, starting with: “Welcome! Thank you for participating in this survey about usage-based (telematics) auto insurance. The survey takes appr…” · “Which of the following best describes your experience with usage-based insurance (UBI) or telematics on your personal au…” · “Which type of telematics program are you (or were you) enrolled in?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 30 questions in about 13 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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