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B2B Vendor Relationship Resilience During the Pandemic

Assesses how a specific vendor, supplier, or business partner performed during pandemic-era disruptions — reliability, communication, pricing, and flexibility — and which changes have stuck since. An AI follow-up interview digs into the specific incident that made or broke trust, going beyond the overall rating to the moment that mattered.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to reflect on how this vendor relationship held up during the pandemic. Your honest experience helps us understand what worked, what didn't, and what should stay in place going forward. Your responses are completely confidential and anonymized. About 8 minutes.

Q02
Multiple ChoiceRequired

Overall, how did your organization's relationship with this vendor change during the pandemic (2020-2022)?

  • Significantly improved
  • Somewhat improved
  • Stayed about the same
  • Somewhat worsened
  • Significantly worsened
Q03
MatrixRequired

During pandemic-related disruptions, how much do you agree with each of the following statements about this vendor?

5 rows × 5 columns
  • Communicated proactively about delays or changes
  • Maintained delivery or service reliability
  • Offered flexible payment or contract terms
  • Kept pricing stable and predictable
  • Provided responsive customer or technical support
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q04
Opinion ScaleRequired

How did this vendor's overall performance during pandemic disruptions compare to your expectations?

Scale: 1 – 10
Min:Performed far below expectationsMax:Performed far above expectations
Q05
Multiple Choice

Which of these pandemic-era changes with this vendor has your organization kept in place?

  • Remote or virtual onboarding and sales calls
  • Digital ordering or invoicing tools
  • Contactless or flexible delivery options
  • Self-service support portals
Q06
Best–Worst Trade-off (MaxDiff)Required

When deciding whether to continue working with this vendor through pandemic disruptions, which factors mattered most and which mattered least?

  • Price stability during shortages
  • Delivery speed and reliability
  • Proactive communication about disruptions
  • Ease of digital or online ordering
  • Dedicated account support
  • Flexible payment or contract terms
  • Consistent product or service quality
  • Willingness to adjust order volumes on short notice
Pick best & worst per setBest:Mattered mostWorst:Mattered least
Q07
Point AllocationRequired

Thinking about your decision to keep working with this vendor, distribute 100 points across the factors below based on how much weight each one carried.

  • Cost or pricing
  • Reliability of supply
  • Communication quality
  • Flexibility of terms
  • Digital or self-service capabilities
  • Personal relationship with rep
Allocate 100 points
Q08
AI Interview

Reconstruct the single most memorable moment in this vendor relationship during the pandemic — anchor on the overall relationship-change rating the respondent gave earlier and ask them to walk through a specific incident (a delay, a shortage, a communication failure or a standout save) rather than a general impression. If they said the relationship worsened, probe exactly what happened and whether it was ever repaired; if it improved, probe what the vendor did differently and whether that behavior has continued since. Push for concrete details: dates, what was promised, what was delivered.

Q09
Opinion ScaleRequired

Based on your experience during the pandemic, how likely are you to recommend this vendor to another business facing similar disruptions?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q10
Multiple Choice

What is the approximate size of your organization?

  • 1-10 employees
  • 11-50 employees
  • 51-200 employees
  • 201-1,000 employees
  • 1,000+ employees
  • Prefer not to say
Q11
Multiple Choice

Which best describes your role in decisions about this vendor?

  • Procurement or purchasing
  • Operations
  • Finance
  • Executive or ownership
  • Other
  • Prefer not to say
Q12
Multiple Choice

Which industry best describes your organization?

  • Manufacturing
  • Retail or e-commerce
  • Healthcare
  • Professional or financial services
  • Construction
  • Technology
  • Prefer not to say
Q13
Message

That's everything — thank you for sharing this. Your responses will be combined with others to help us understand which vendor behaviors built trust under pressure and which changes are worth keeping for good.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Why this template

What this template is built to do — we found no directly comparable template from other survey tools to review.

What sets it apart

  • Includes a dedicated AI follow-up interview that reconstructs the single most memorable moment in the vendor relationship, going beyond a static rating to the specific incident that built or broke trust
  • Uses a constant-sum exercise and max-diff question to force tradeoffs on what actually drove the decision to keep or drop a vendor, rather than relying on agreement scales alone
  • Combines a matrix of pandemic-specific vendor behaviors (reliability, communication, pricing, flexibility) with a direct before/after comparison and a recommend-likelihood score for a full performance picture
  • Captures which pandemic-era changes (pricing terms, communication cadence, flexibility) have actually stuck, plus firmographic and role context to segment findings by company size, industry, and buying role

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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