Q01
Message
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Brand Name Testing: Memorability & Distinctiveness Evaluation
Evaluates and compares candidate brand names on memorability, distinctiveness, and category appropriateness to identify the strongest option for a product or service launch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~11 min
Q02
Opinion Scale
How familiar are you with this type of product or service?
Scale: 1 – 7
Min:Not at all familiarMax:Extremely familiar
Q03
Message
<p>Please review the four candidate brand names below. You will be asked to evaluate each one individually and then compare them.</p><p><strong>Name A:</strong> [Insert brand name]</p><p><strong>Name B:</strong> [Insert brand name]</p><p><strong>Name C:</strong> [Insert brand name]</p><p><strong>Name D:</strong> [Insert brand name]</p><p>Take a moment to read each name before proceeding.</p>
Q04
Opinion Scale
<p>How easy would it be to remember <strong>Name A</strong> after one day?</p>
Scale: 1 – 7
Min:Very difficult to rememberMax:Very easy to remember
Q05
Opinion Scale
<p>How distinctive is <strong>Name A</strong> compared with other names you have seen in this category?</p>
Scale: 1 – 7
Min:Not at all distinctiveMax:Extremely distinctive
Q06
Opinion Scale
<p>How appropriate is <strong>Name A</strong> for the intended product or service?</p>
Scale: 1 – 7
Min:Not at all appropriateMax:Extremely appropriate
Q07
Multiple Choice
Which single name feels most memorable to you right now?
- Name A
- Name B
- Name C
- Name D
Q08
Long Text
What words, feelings, or associations come to mind for the name you ranked first?
Q09
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q10
Message
Thank you for your time. Your feedback will help us evaluate and refine these brand name options.
Q11
Opinion Scale
<p>How easy would it be to remember <strong>Name B</strong> after one day?</p>
Scale: 1 – 7
Min:Very difficult to rememberMax:Very easy to remember
Q12
Opinion Scale
<p>How distinctive is <strong>Name B</strong> compared with other names you have seen in this category?</p>
Scale: 1 – 7
Min:Not at all distinctiveMax:Extremely distinctive
Q13
Opinion Scale
<p>How appropriate is <strong>Name B</strong> for the intended product or service?</p>
Scale: 1 – 7
Min:Not at all appropriateMax:Extremely appropriate
Q14
Ranking
Rank the names from best to worst overall for this product or service.
- Name A
- Name B
- Name C
- Name D
Drag to rank
Q15
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about the brand names you evaluated. I may ask a follow-up question or two to better understand your perspective.
Q16
Multiple Choice
Which best describes your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q17
Opinion Scale
<p>How easy would it be to remember <strong>Name C</strong> after one day?</p>
Scale: 1 – 7
Min:Very difficult to rememberMax:Very easy to remember
Q18
Opinion Scale
<p>How distinctive is <strong>Name C</strong> compared with other names you have seen in this category?</p>
Scale: 1 – 7
Min:Not at all distinctiveMax:Extremely distinctive
Q19
Opinion Scale
<p>How appropriate is <strong>Name C</strong> for the intended product or service?</p>
Scale: 1 – 7
Min:Not at all appropriateMax:Extremely appropriate
Q20
Opinion Scale
Overall, how strong is this set of name options?
Scale: 1 – 7
Min:Very weak setMax:Very strong set
Q21
Long Text
If you selected 'Prefer to self-describe' above, please share your gender identity here.
Q22
Opinion Scale
<p>How easy would it be to remember <strong>Name D</strong> after one day?</p>
Scale: 1 – 7
Min:Very difficult to rememberMax:Very easy to remember
Q23
Opinion Scale
<p>How distinctive is <strong>Name D</strong> compared with other names you have seen in this category?</p>
Scale: 1 – 7
Min:Not at all distinctiveMax:Extremely distinctive
Q24
Opinion Scale
<p>How appropriate is <strong>Name D</strong> for the intended product or service?</p>
Scale: 1 – 7
Min:Not at all appropriateMax:Extremely appropriate
Q25
Dropdown
Where do you currently live?
- United States
- Canada
- United Kingdom
- Australia
- India
- Other
- Prefer not to say
Q26
Dropdown
What is your primary language?
- English
- Spanish
- Hindi
- Mandarin Chinese
- French
- Other
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Why this template
What this template is built to do — we found no directly comparable template from other survey tools to review.
What sets it apart
- Evaluates multiple candidate names side by side on memorability, distinctiveness, and category appropriateness using consistent rating scales for each name
- Includes a forced-choice question and a full ranking task so results yield a clear preferred name, not just isolated scores
- Uses an AI follow-up interview after the rated questions to probe the reasoning behind participants' top-ranked choice, going beyond what a static rating grid can capture
- Captures open-text associations tied to the top-ranked name plus standard demographic breakdowns, giving both qualitative color and segmentable quantitative data
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.