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Competitive Retail Store Comparison Survey

Benchmarks your store against named competitors on price, selection, service, and convenience, then uses an AI follow-up to reconstruct the specific moment a shopper chose one store over another. Built for retail insights teams tracking share-of-wallet and competitive positioning.

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Competitive Retail Store Comparison Survey

Thanks for taking a few minutes to compare where you shop! We'd like to understand how our store stacks up against others you use. Your responses are completely confidential and anonymized. This should take about 8 minutes, and there are no right or wrong answers.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Message

Thanks for taking a few minutes to compare where you shop! We'd like to understand how our store stacks up against others you use. Your responses are completely confidential and anonymized. This should take about 8 minutes, and there are no right or wrong answers.

Q01
Multiple ChoiceRequired

In the past 30 days, which of these stores have you shopped at for this type of product? Select all that apply.

  • Our store
  • A large national chain
  • A local independent shop
  • An online-only store
Q02
Multiple ChoiceRequired

Which of these stores did you shop at most recently?

  • Our store
  • A large national chain
  • A local independent shop
  • An online-only store
Q03
MatrixRequired

Rate each store on the following, based on your recent experience.

6 rows × 3 columns
  • Price for what you get
  • Product selection
  • Staff helpfulness
  • Store cleanliness and organization
  • Checkout speed
  • +1 more
Columns: Our store · A large national chain · A local independent shop
Q04
Opinion ScaleRequired

How likely are you to recommend our store to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q05
Opinion ScaleRequired

How likely are you to recommend the competitor store you shop at most often to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
RankingRequired

Rank these stores from most to least preferred overall for this type of shopping.

  1. Our store
  2. A large national chain
  3. A local independent shop
  4. An online-only store
Drag to rank
Q07
Best–Worst Trade-off (MaxDiff)Required

For each set shown, pick the factor that matters most and the one that matters least when you decide which store to shop at.

  • Price
  • Product selection
  • Store location or convenience
  • Staff service
  • Store cleanliness
  • Return policy
  • Loyalty or rewards program
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Point AllocationRequired

Imagine 100 shopping trips over the next 3 months for this category. Split the 100 across these stores based on how you'd realistically shop.

  • Our store
  • A large national chain
  • A local independent shop
  • An online-only store
Allocate 100 points
Q09
AI Interview

Reconstruct the respondent's most recent shopping decision between our store and the competitor they mentioned: what triggered the trip, what they compared while deciding, and what tipped the choice one way. If they ranked a competitor above us, probe exactly what would need to change for them to switch back and how firm that preference is. If they say 'it depends,' pin down the specific conditions.

Q10
Multiple Choice

What would most likely make you switch away from our store to a competitor?

  • Lower prices elsewhere
  • Better product selection elsewhere
  • Better service elsewhere
  • More convenient location or hours
  • Better promotions or loyalty rewards
  • Nothing would make me switch
Q11
Multiple Choice

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

Which best describes your annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Message

Thank you for the comparison! Your ratings and comments will feed directly into our competitive retail analysis to help us close the gaps that matter most to shoppers like you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Benchmarks your store against named competitors across price, selection, service, and convenience using matrix ratings, ranking, and constant-sum allocation (splitting 100 hypothetical shopping trips) for richer share-of-wallet data than single-scale ratings
  • Includes an AI follow-up interview that reconstructs the specific moment a shopper chose one store over another, going beyond static ratings to surface the 'why' behind switching behavior
  • Pairs recommend-likelihood scores for both your store and the competitor shoppers use most, plus a max-diff exercise to isolate which factors truly matter most and least
  • Auto-generates a report from responses so retail insights teams can see competitive positioning without manually tabulating matrix, ranking, and open-ended data

QuestionPro

Comparative Retail Store Evaluation Survey Template

This is a fielding-ready template built specifically for comparing retail stores against each other. It's the closest direct competitor to our survey in intent, though QuestionPro's platform is built around static question logic rather than adaptive follow-up.

What it does well

  • Purpose-built for comparative retail evaluation rather than generic feedback
  • Backed by an established survey platform with broad question-type support

Where it falls short

  • No adaptive AI interview to probe why a shopper chose one store over another in their own words
  • No published methodology on how responses are scored or weighted
  • No voice-based interview option for capturing verbal shopper accounts

SurveySparrow

Retail Store Evaluation Survey Template

A retail store evaluation template focused on general store experience rather than head-to-head competitor benchmarking. Useful for single-store feedback but not explicitly built to reconstruct competitive switching decisions.

What it does well

  • Conversational form format that may feel more engaging than a traditional grid survey
  • Positioned within a broader marketing survey template library

Where it falls short

  • Template centers on evaluating one store's experience, not structured competitor-vs-competitor benchmarking
  • No adaptive follow-up to reconstruct the specific decision moment behind a store choice
  • No automated per-response quality scoring

Typeform

Retail Store Feedback Form Template

A general retail feedback form rather than a competitive comparison instrument. It's fielding-ready but scoped to single-store satisfaction feedback, not share-of-wallet or named-competitor benchmarking.

What it does well

  • Clean, conversational form UI typical of Typeform
  • Easy to deploy quickly for basic feedback collection

Where it falls short

  • No named-competitor comparison structure (ranking, matrix, constant-sum) built in
  • No AI-driven follow-up to reconstruct a specific switching decision
  • No guided task or screen-share capability for deeper behavioral observation

Frequently asked questions

What questions are in the “Competitive Retail Store Comparison Survey” template?

The template includes 12 ready-to-use questions, starting with: “In the past 30 days, which of these stores have you shopped at for this type of product? Select all that apply.” · “Which of these stores did you shop at most recently?” · “Rate each store on the following, based on your recent experience.”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 12 questions in about 7 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

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