Q01
Message
All templatesMarket Research
Consumer Demographics & Interests Profile Survey
Builds a rich profile of who your customers are and what they care about—household makeup, media habits, and lifestyle interests—paired with an AI follow-up that digs into the story behind their top interest instead of just a checkbox.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
Which of these topics do you actively follow, read about, or spend money on? Select all that apply.
- Technology & gadgets
- Health & wellness
- Travel
- Food & cooking
- Fashion & beauty
- Sports & fitness
- Home & DIY
- Personal finance & investing
- Entertainment & streaming
- Family & parenting
Q03
Best–Worst Trade-off (MaxDiff)Required
Across the areas below, which matter most to how you spend your free time and money, and which matter least?
- Technology & gadgets
- Health & wellness
- Travel
- Food & cooking
- Fashion & beauty
- Sports & fitness
- Home & DIY
- Personal finance & investing
Pick best & worst per setBest:Matters most to meWorst:Matters least to me
Q04
MatrixRequired
How often do you currently do each of the following?
5 rows × 5 columns
- Try a new restaurant or recipe
- Buy or try a new tech product
- Travel for leisure
- Exercise or play a sport
- Shop for clothing or accessories
Columns: Daily · Weekly · Monthly · A few times a year · Rarely or never
Q05
Multiple ChoiceRequired
Where do you most often discover new products or brands? Select all that apply.
- Social media
- Streaming or video ads
- Search engines
- Word of mouth / friends & family
- Email newsletters
- In-store browsing
- Podcasts or radio
Q06
Point AllocationRequired
Thinking about your typical discretionary spending, allocate 100 points across these categories based on where the money actually goes.
- Travel
- Dining out
- Technology
- Fashion & beauty
- Health & fitness
- Entertainment & hobbies
Allocate 100 points
Q07
AI Interview
Zero in on the single area the respondent ranked as mattering most in the earlier trade-off question. Ask what first got them into it, what they most recently bought or did related to it, and what would make them spend more time or money there. If their top area seems inconsistent with their spending allocation, gently probe that gap rather than pointing it out directly.
Q08
Message
Last few questions are about you — all optional, and feel free to say 'prefer not to say' on any of them.
Q09
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q10
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary / third gender
- Prefer not to say
Q11
Multiple Choice
What is your total annual household income, before taxes?
- Under $25,000
- $25,000-$49,999
- $50,000-$74,999
- $75,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q12
Multiple Choice
What is the highest level of education you've completed?
- Less than high school
- High school diploma or GED
- Some college, no degree
- Bachelor's degree
- Graduate or professional degree
- Prefer not to say
Q13
Multiple Choice
Which region do you currently live in? (Template note: replace with your own country/region list before launching.)
- Northeast
- Midwest
- South
- West
- Outside the US
- Prefer not to say
Q14
Message
That's everything — thank you for sharing! Your answers, along with everyone else's, feed into a demographic and interest profile we use to shape products, content, and offers that actually fit your life.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Pairs standard demographic and lifestyle questions with an AI follow-up interview that automatically digs into the story behind whichever interest area the respondent ranked highest, rather than stopping at a checkbox
- Uses a max-diff and constant-sum exercise to force real trade-offs in how people prioritize their time and money, giving sharper signal than simple rating scales
- Includes a habits matrix and 'where do you discover products' multiple-choice question to connect lifestyle interests to actual discovery and spending behavior
- Closes with an optional, clearly-flagged demographic block (age, gender, income, education, region) so respondents aren't forced to disclose personal info to finish
QuestionPro
Consumer demographics and interests survey questions + Sample questionnaire templateThis is a directly comparable template covering the same core topic—demographics paired with interest areas. It reads as a sample questionnaire with guidance/sample questions rather than a single fixed fielding-ready flow, so some assembly is expected. Good for teams that want a broad question bank to pick from rather than a pre-built adaptive experience.
What it does well
- Directly on-topic, purpose-built for demographics + interests research
- Likely offers a large bank of sample questions to customize
- Backed by an established survey platform with broad question-type support
Where it falls short
- No adaptive AI follow-up—respondents get the same fixed questions regardless of their answers
- No mention of voice AI interviews or screen-share guided tasks
- No published methodology on how question wording or scoring was derived
SurveyMonkey
U.S. Demographics Survey TemplateA well-known, ready-to-field demographic survey template focused specifically on U.S. population segmentation. It's narrower in scope than a demographics-plus-interests profile, and appears oriented toward standard classification questions rather than lifestyle or spending-behavior exploration. Strong for quick demographic snapshots, less suited for deeper interest or motivation research.
What it does well
- Ready-to-use, quick to deploy for basic demographic classification
- From a mainstream platform with wide familiarity and easy distribution
- Likely well-tested standard question wording for U.S. audiences
Where it falls short
- Static form with no adaptive follow-up questioning based on individual responses
- No built-in lifestyle/interest trade-off exercises like max-diff or constant-sum allocation
- No automated per-response quality scoring or AI-generated qualitative insight
SurveySparrow
Consumer Brand Preference Questionnaire TemplateThis template focuses specifically on brand preference and advertising effectiveness rather than a broad demographic-and-lifestyle-interest profile, making it a partial rather than full match. It's useful if the core goal is measuring brand perception, but it doesn't appear to build the same household/media/interest picture. Worth including as an adjacent option for teams whose primary interest is brand-specific feedback.
What it does well
- Focused, purpose-built for brand preference and advertising-impact questions
- Likely uses conversational-style survey UI SurveySparrow is known for
- Good fit for narrower brand-tracking use cases
Where it falls short
- Narrower scope—brand preference only, not broader lifestyle/demographic profiling
- No adaptive AI interview to explore the reasoning behind stated preferences
- No transparent, publishable prompt logic or automated scoring of open-ended responses
Frequently asked questions
What questions are in the “Consumer Demographics & Interests Profile Survey” template?
The template includes 14 ready-to-use questions, starting with: “Hi! We'd love to learn a bit about your lifestyle, interests, and background so we can build better products and content…” · “Which of these topics do you actively follow, read about, or spend money on? Select all that apply.” · “Across the areas below, which matter most to how you spend your free time and money, and which matter least?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 14 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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