Q01
Message
All templatesMarketing & Growth
Corporate Marketing Perception & Impact Survey
Gauges how customers and prospects actually experience a company's marketing — which channels land, whether the message is clear and differentiated, and how the brand's qualities come across. An AI follow-up interview digs into the 'why' behind clarity and differentiation scores instead of stopping at the number.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
In the last 3 months, where have you noticed marketing from (Replace with Company Name)? (Template note: adjust the channel list to match what you actually run.)
- Company website
- Social media
- Email newsletters
- Online ads
- Industry events or webinars
- Word of mouth / referral
- Press or news coverage
- Haven't noticed any
Q03
Opinion ScaleRequired
Based on the marketing you've seen, how clearly do you understand what (Replace with Company Name) does and who it's for?
Scale: 1 – 7
Min:Not clear at allMax:Extremely clear
Q04
Opinion ScaleRequired
How different does (Company Name)'s marketing feel compared to other companies in (Replace with Industry)?
Scale: 1 – 7
Min:Not different at allMax:Extremely different
Q05
MatrixRequired
How much do you agree that the marketing you've seen from (Company Name) reflects each of these qualities?
5 rows × 5 columns
- Trustworthy
- Innovative
- Customer-focused
- Easy to understand
- Memorable
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
Best–Worst Trade-off (MaxDiff)Required
When deciding whether to engage with a company like (Company Name), which of these types of content matter most to you?
- Case studies
- Product demo videos
- Customer testimonials
- Blog articles or thought leadership
- Comparison guides
- Free trials or samples
- Webinars or events
- Pricing transparency
Pick best & worst per setBest:Most influentialWorst:Least influential
Q07
Text Highlight
Here's a sample of our current marketing copy. Please highlight any phrases that stood out to you — good or bad.
(Replace with your own headline and paragraph of marketing copy here. Template note: swap in the actual homepage headline, ad snippet, or email subject line you want tested.)
Q08
Opinion ScaleRequired
Based purely on the marketing you've seen — not your experience as a customer — how likely are you to recommend (Company Name) to a colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Short Text
In your own words, what's the one thing you'd tell a friend (Company Name) is known for?
Q10
AI Interview
Focus on why the respondent rated message clarity and differentiation the way they did. If either score was low, probe what specifically confused them or which competitor's messaging they'd compare it to unfavorably. If both scores were high, ask which exact phrase, image, or channel made the message land, and whether they can repeat it back in their own words. Tie the discussion back to the channel(s) they said they noticed earlier, and if they said they 'haven't noticed any' marketing, explore what would have gotten their attention.
Q11
Multiple Choice
Which best describes your role in relation to (Company Name)?
- Current customer
- Former customer
- Prospect / evaluating
- Never engaged directly
- Prefer not to say
Q12
Multiple Choice
What size is the organization you work for?
- Just me / freelance
- 2-50 employees
- 51-500 employees
- 501-5,000 employees
- 5,000+ employees
- Prefer not to say
Q13
Message
That's everything — thank you for the candid feedback! Your responses feed directly into a review of our marketing messaging and channel mix.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview that specifically probes the 'why' behind clarity and differentiation ratings, rather than stopping at a numeric score
- Combines channel-recall, opinion-scale, matrix, and MaxDiff questions to triangulate which marketing touchpoints land and which brand qualities come through
- Uses a text-highlight exercise so respondents mark exact phrases in real marketing copy that stand out or confuse, giving word-level diagnostic detail
- Captures role and organization-size context so results can be segmented by customer vs. prospect and by company size, then rolls everything into an auto-generated report
QuestionPro
Corporate Marketing Evaluation Survey TemplateA fielding-ready template aimed at evaluating how a company's marketing is perceived, covering similar ground to ours (message clarity, channel reach, brand perception). It's a static questionnaire built on QuestionPro's broad survey platform rather than one built specifically around adaptive follow-up probing. Good general-purpose option if you just need standard cross-tab reporting.
What it does well
- Purpose-built for corporate marketing perception, so questions map closely to this use case
- Backed by QuestionPro's mature survey platform with broad question-type and reporting support
- Likely supports large-sample distribution and standard analytics dashboards
Where it falls short
- No adaptive AI interview to dig into the 'why' behind a clarity or differentiation score — respondents just submit a static form
- No voice AI interview option or guided screen-share tasks
- No published per-response quality scoring or transparent prompt methodology
Jotform
New Year's Marketing Campaign Evaluation FormThis is a lightweight form for rating a specific seasonal marketing campaign rather than a general brand-marketing-perception study, so it's narrower in scope than our template. It's a ready-to-use Jotform form built on their drag-and-drop builder, useful for quick campaign feedback but not designed for ongoing brand tracking. Treat it as a campaign-level check-in rather than a full perception/impact survey.
What it does well
- Quick to deploy and customize using Jotform's drag-and-drop form builder
- Simple, short format likely to yield high completion rates for a single campaign check-in
- Easy to embed and share via Jotform's existing distribution tools
Where it falls short
- Scoped to a single campaign rather than overall brand marketing perception across channels
- No adaptive AI or voice interview to follow up on open-ended or scaled responses
- No automated quality scoring or transparent, publishable interview prompts
Frequently asked questions
What questions are in the “Corporate Marketing Perception & Impact Survey” template?
The template includes 13 ready-to-use questions, starting with: “Thanks for taking a few minutes to share your honest impressions of our marketing! Your responses are completely confide…” · “In the last 3 months, where have you noticed marketing from (Replace with Company Name)? (Template note: adjust the chan…” · “Based on the marketing you've seen, how clearly do you understand what (Replace with Company Name) does and who it's for…”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 13 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
Related templates
More studies on similar topics.
Marketing & Growth
Campaign Donor Motivation and Retention Survey
Captures why donors gave to a specific fundraising or political campaign, how smooth the giving experience felt, and how likely they are to give again — with an AI follow-up that digs into the real reasons behind a donor's likelihood-to-repeat score instead of a generic satisfaction rating. Built for nonprofits, campaigns, and cause marketers running donation drives.
View templateMarketing & Growth
Digital Marketing Channel Effectiveness & Ad Recall Survey
Measures which digital marketing channels customers actually notice, trust, and act on — from social ads to email to influencer content — and how they'd prioritize messaging and budget. An AI follow-up reconstructs the specific ad moment that shaped their perception, surfacing the 'why' behind trust or annoyance that closed questions miss. Built for marketing teams evaluating channel mix, creative, and spend.
View templateMarketing & Growth
Brand Mindset IQ: Awareness, Perception & Loyalty
Maps how your brand actually lives in customers' minds — unaided recall, aided awareness, familiarity, image attributes, consideration, and recommend intent — plus a best-worst trade-off on what drives choice in the category. An AI follow-up interview digs into the reasoning behind low scores or shaky consideration instead of leaving it as a number. Built for brand and marketing teams tracking health over time.
View templateMarketing & Growth
Fashion Brand Marketing Impact & Campaign Response Survey
Measures how fashion marketing content — social posts, influencer collabs, email, in-store displays — actually shapes discovery and purchase decisions, not just brand recall. Includes a best-worst trade-off on content types and an AI follow-up interview that reconstructs the real moment a shopper decided to buy (or didn't).
View templateMarketing & Growth
Brand Identity & Positioning Consultation Survey
Assesses how clearly a business can articulate what makes its brand different, how consistent that identity feels across touchpoints, and where a rebrand or refresh should focus first. Built for brand consultants and marketing leads kicking off an engagement. An AI follow-up interview digs into the exact moment differentiation breaks down, surfacing concrete examples instead of vague brand talk.
View templateMarketing & Growth
Advertising Campaign Impact & Recall Evaluation
Tests how a specific ad lands — attention, message clarity, believability, likability, and purchase intent — plus which creative elements actually stick. An AI follow-up interview digs into the 'why' behind the intent score so you're not left guessing from numbers alone. Built for brand and creative teams pre- or post-launch.
View template