Q01
Message
All templates
Email Unsubscribe UX & Compliance Audit
Evaluates the usability, transparency, and perceived compliance of email unsubscribe flows from the subscriber's perspective. Use with general consumers to benchmark opt-out friction, identify process pain points, and assess trust impact.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~11 min
Q02
Dropdown
How often do you typically receive marketing or promotional emails?
- Every day
- Several times a week
- About once a week
- About once a month
- Less than once a month
- Not sure
Q03
Message
Please think about the most recent time you unsubscribed from a marketing email. The following questions are about that specific experience.
Q04
Multiple Choice
Which of the following did the unsubscribe process require you to do? Select all that apply.
- Clicked a confirmation link sent by email
- Chose preferences instead of a full unsubscribe
- Created or logged into an account
- Entered a password
- Provided a reason (optional)
- Provided a reason (required)
- Completed a CAPTCHA or verification
- None of these
Q05
Opinion Scale
How clear was the unsubscribe link or button in the original email?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q06
Opinion Scale
How important is it that unsubscribing requires only one click with no additional steps?
Scale: 1 – 5
Min:Not at all importantMax:Extremely important
Q07
Long Text
Based on your responses in this survey, is there anything else about your unsubscribe experiences that you found confusing, frustrating, or reassuring? Please share any additional details.
Q08
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q09
Message
Thank you for completing this survey. Your feedback will help improve email unsubscribe experiences for everyone.
Q10
Multiple Choice
Have you unsubscribed from at least one marketing or promotional email in the past 3 months?
- Yes
- No
- Not sure
Q11
Opinion Scale
How easy or difficult was the unsubscribe process?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q12
Dropdown
Roughly how many steps did it take from clicking 'Unsubscribe' to receiving confirmation?
- 1 step (instant)
- 2 steps
- 3–4 steps
- 5 or more steps
- I didn't receive any confirmation
- Don't remember
Q13
Opinion Scale
How clear was the confirmation message after you unsubscribed?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q14
Opinion Scale
How important is it that you receive immediate confirmation that your unsubscribe was processed?
Scale: 1 – 5
Min:Not at all importantMax:Extremely important
Q15
AI Interview
We'd like to explore your unsubscribe experiences in a bit more depth. An AI moderator will ask you a couple of follow-up questions.
Q16
Dropdown
What is your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q17
Dropdown
Approximately how many different email senders have you unsubscribed from in the past 3 months?
- 1
- 2–3
- 4–5
- 6–10
- 11 or more
Q18
Opinion Scale
Overall, how satisfied were you with the unsubscribe process?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q19
Multiple Choice
After you unsubscribed, when did marketing emails from that sender stop?
- Immediately (same day)
- Within 24 hours
- Within 2–3 days
- Within a week
- Longer than 7 days
- I still receive similar emails
- Not sure / don't remember
Q20
Opinion Scale
How clear were the options presented during the unsubscribe process (e.g., full unsubscribe vs. preference changes)?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q21
Opinion Scale
How important is it that no login or password is required to unsubscribe?
Scale: 1 – 5
Min:Not at all importantMax:Extremely important
Q22
Dropdown
In which region do you currently live?
- North America
- Latin America & Caribbean
- Europe
- Middle East & North Africa
- Sub-Saharan Africa
- South Asia
- East Asia
- Southeast Asia
- Oceania
- Prefer not to say
Q23
Multiple Choice
What were your reasons for unsubscribing? Select all that apply.
- Too many emails
- Content was not relevant to me
- Emails from a brand I didn't recognize
- Signed up unintentionally
- Privacy or data concerns
- Prefer a different channel (e.g., app or social media)
- Other (please specify)
Q24
Opinion Scale
How did that unsubscribe experience affect your trust in the brand?
Scale: 1 – 7
Min:Greatly decreased my trustMax:Greatly increased my trust
Q25
Opinion Scale
How important is it that emails stop within 24 hours of unsubscribing?
Scale: 1 – 5
Min:Not at all importantMax:Extremely important
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Why this template
What this template is built to do — we found no directly comparable template from other survey tools to review.
What sets it apart
- Includes a dedicated AI follow-up interview that lets subscribers elaborate on their most recent unsubscribe experience in their own words, beyond fixed-choice answers
- Captures granular process friction (number of steps, required actions like login, options presented) alongside opinion-scale ratings of clarity, ease, and trust impact
- Surveys stated importance of specific compliance-relevant expectations (one-click opt-out, no login required, 24-hour email cessation) so results can be benchmarked against practices like CAN-SPAM/GDPR expectations
- Closes with an open-text reflection question and demographic breakdowns, then auto-generates a report — no manual coding of qualitative responses required
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.