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Employee & HR

Employee Attitude & Engagement Pulse Survey

Measures how employees feel about their role, manager, and the organization overall — covering recognition, motivation, and intent to stay — with an AI follow-up that digs into the real story behind low or high scores instead of settling for a number. Built for HR teams running regular engagement pulses.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share how you're feeling about work right now. Your answers are used to understand what's working and what needs to change — this takes about 5 minutes and honest answers help most.

Q02
Opinion ScaleRequired

How likely are you to recommend this organization as a good place to work to a friend or former colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q03
MatrixRequired

How much do you agree or disagree with each statement about your day-to-day experience here?

5 rows × 5 columns
  • I feel motivated to do my best work here
  • I feel valued for the work I do
  • I have confidence in senior leadership's direction
  • I have the resources I need to do my job well
  • I see a future for myself at this organization
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q04
Multiple ChoiceRequired

In the last month, how often did you feel recognized for your work?

  • Never
  • Rarely
  • Sometimes
  • Often
  • Almost every day
Q05
Best–Worst Trade-off (MaxDiff)Required

Which of these matter most to your day-to-day satisfaction at work?

  • Pay and benefits
  • Recognition for good work
  • Relationship with my manager
  • Opportunities to grow my skills
  • Work-life balance
  • Team culture and collaboration
  • Clarity of company direction
  • Autonomy in how I do my work
Pick best & worst per setBest:Matters mostWorst:Matters least
Q06
Multiple ChoiceRequired

In the last 3 months, how seriously have you considered leaving this organization?

  • Not at all
  • Briefly, but dismissed it
  • Seriously considered it
  • Actively looking or have applied elsewhere
Q07
Opinion ScaleRequired

How well does your manager support your day-to-day work?

Scale: 1 – 5
Min:Not supportive at allMax:Extremely supportive
Q08
AI Interview

Reconstruct the main reason behind the respondent's recommend-as-employer rating and their answer about considering leaving. If the rating was low or they've seriously considered leaving, probe for a specific recent incident or recurring pattern driving it and what change would actually move it. If the rating was high, probe what specifically keeps them engaged so it can be reinforced elsewhere. Anchor on concrete recent examples rather than general sentiment, and ask one clarifying follow-up if the first answer is vague.

Q09
Long Text

Is there anything else about your day-to-day experience at work you'd like to share?

Q10
Dropdown

How long have you been with the organization?

  • Less than 6 months
  • 6 months to 1 year
  • 1-3 years
  • 3-5 years
  • 5-10 years
  • More than 10 years
  • Prefer not to say
Q11
Multiple Choice

Which best describes your role level?

  • Individual contributor
  • People manager
  • Senior leader or executive
  • Prefer not to say
Q12
Multiple Choice

Which department or team are you part of? (Template note: replace these options with your own department list before launching.)

  • (Replace with Department A)
  • (Replace with Department B)
  • (Replace with Department C)
  • Prefer not to say
Q13
Message

That's everything — thank you for your honesty. Your responses are combined with your team's into an anonymized report used to shape real changes, not individually tracked back to you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single eNPS-style number: an AI follow-up interview automatically reconstructs the real reason behind each respondent's recommend-as-employer rating instead of leaving it as a flat score.
  • Combines structured measurement (agreement matrix, manager-support scale, recognition frequency, tenure and role/department breakdowns) with a MaxDiff exercise to rank what actually drives day-to-day satisfaction.
  • Captures both quantitative signal and qualitative nuance in one flow — recognition frequency, intent-to-stay, and an open long-text field — so HR isn't left guessing why scores moved.
  • Every AI probe follows a transparent, published prompt, and each response can be quality-scored automatically, giving HR teams an auditable, report-ready pulse rather than a raw spreadsheet of scale answers.

Jotform

Employee Attitude Survey Form Template

A ready-to-use, drag-and-drop form template for gauging employee attitudes, built on Jotform's general-purpose form builder. It's easy to customize with fields, logic, and branding, but it collects static answers with no built-in mechanism to probe the 'why' behind a rating.

What it does well

  • Simple drag-and-drop customization
  • Broad integrations typical of Jotform's form ecosystem
  • Quick to deploy for basic attitude data collection

Where it falls short

  • No adaptive AI follow-up to dig into low or high scores — just static fields
  • No per-response quality scoring or automated report generation built for engagement analysis
  • No published methodology for how questions are interpreted or scored

SurveySparrow

Employee Attitude Survey Template

SurveySparrow offers a conversational-style survey template aimed at making attitude surveys feel less like a form. It benefits from a chat-like respondent experience, but the conversational flow is scripted rather than adaptive to individual answers.

What it does well

  • Conversational, one-question-at-a-time UI improves completion rates
  • Built-in dashboards typical of SurveySparrow's platform
  • Template covers common attitude survey question types

Where it falls short

  • No adaptive AI interviewer that follows up differently based on a low vs. high score
  • No voice-based interview option or guided screen-share tasks
  • No transparent, inspectable prompt logic behind question sequencing

Typeform

Employee Attitude Survey Template

Typeform provides a polished, conversational-feeling survey template with its signature one-question-per-screen design. It's a strong static template for capturing attitude data but doesn't adapt question content based on a respondent's specific answers.

What it does well

  • Clean, engaging one-question-at-a-time interface
  • Easy branching/logic setup within Typeform's builder
  • Strong template library reputation for employee-facing surveys

Where it falls short

  • No adaptive AI follow-up that reconstructs the reasoning behind a given rating
  • No automated per-response quality scoring
  • No voice AI interview mode

QuestionPro

Employee Engagement Survey Template

QuestionPro's template is geared toward broader employee engagement measurement with enterprise-style reporting and benchmarking features. It's a comprehensive static question set, but like the others it relies on fixed questions rather than dynamic, response-driven probing.

What it does well

  • Enterprise-oriented reporting and benchmarking capabilities
  • Comprehensive question set covering multiple engagement dimensions
  • Established platform for large-scale HR survey deployment

Where it falls short

  • No adaptive AI interview to explore the story behind a score in real time
  • No guided task or screen-share component
  • No transparent prompt-level methodology published for respondents or HR reviewers

Frequently asked questions

What questions are in the “Employee Attitude & Engagement Pulse Survey” template?

The template includes 13 ready-to-use questions, starting with: “Thanks for taking a few minutes to share how you're feeling about work right now. Your answers are used to understand wh…” · “How likely are you to recommend this organization as a good place to work to a friend or former colleague?” · “How much do you agree or disagree with each statement about your day-to-day experience here?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 13 questions in about 7 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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