Q01
Message
All templatesIndustry-Specific
Employee Company Feedback & Culture Pulse Survey
Gauges how employees feel about leadership, growth, workload, and culture, and prioritizes which issues matter most through a best-worst trade-off exercise. An AI follow-up interview digs into the story behind the recommendation score, surfacing specifics HR and leadership can act on instead of vague satisfaction numbers.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Opinion ScaleRequired
How likely are you to recommend this company as a place to work to a friend or former colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q03
MatrixRequired
How much do you agree with each statement about your day-to-day experience here?
5 rows × 5 columns
- Leadership communicates a clear direction for the company
- I have the resources and tools I need to do my job well
- My manager gives me feedback that helps me improve
- I can see a realistic path for growth here
- My workload is manageable most weeks
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q04
Best–Worst Trade-off (MaxDiff)Required
From this list, which area would most improve your experience if the company invested in it, and which matters least right now?
- Compensation and benefits
- Career growth opportunities
- Manager support and feedback
- Work-life balance
- Team collaboration
- Company leadership and direction
- Tools and resources
- Recognition for good work
Pick best & worst per setBest:Most impactfulWorst:Least impactful
Q05
Multiple ChoiceRequired
In the last 3 months, how often have you seriously thought about leaving?
- Never
- Rarely (once or twice)
- Sometimes (monthly)
- Often (weekly)
- Constantly
Q06
Rating ScaleRequired
How would you rate the overall culture at the company right now?
Range: 1 – 5
Min:PoorMax:Excellent
Q07
AI Interview
Explore the reasoning behind the respondent's recommendation score and their most negatively rated statement from the agreement battery. If they scored recommendation low or said they've thought about leaving often or constantly, probe for the specific incident or pattern behind it and what would need to change. If they scored high, find out what specifically the company should protect or do more of. Always anchor on concrete recent examples rather than general impressions.
Q08
Long Text
What's one thing your manager or the company could do differently that would meaningfully improve your day-to-day experience?
Q09
Dropdown
Which department or team are you part of? (Template note: replace with your own department list before launching.)
- Engineering
- Product
- Sales
- Marketing
- Customer Support
- Operations
- Finance/Legal
- People/HR
- Other
- Prefer not to say
Q10
Multiple Choice
How long have you worked at the company?
- Less than 6 months
- 6 months to 1 year
- 1-3 years
- 3-5 years
- More than 5 years
- Prefer not to say
Q11
Multiple Choice
Which age range do you fall into?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q12
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q13
Message
That's everything - thank you for the honest feedback. Responses are aggregated into a report for leadership and HR to act on, and individual answers are never shared with your direct manager.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Uses a best-worst (max-diff) trade-off exercise to force-rank which issues (leadership, growth, workload, culture) matter most, instead of relying on flat rating averages
- Pairs a recommendation score and culture rating with a matrix of day-to-day experience statements, so leadership sees both the headline number and its drivers
- Includes an AI follow-up interview that automatically probes the reasoning behind each respondent's recommendation score and top-priority issue, surfacing specifics instead of vague satisfaction numbers
- Closes with a long-text prompt on what a manager could do differently, giving HR concrete, actionable verbatims alongside the quantitative data
Jotform
Company Feedback Form TemplateA ready-to-use, fielding-ready static form builder template for general company feedback. It's easy to customize and embed, but it's built as a fixed-question form rather than a targeted employee culture-pulse instrument with prioritization logic.
What it does well
- Ready to deploy quickly with drag-and-drop form editing
- Flexible for general-purpose feedback collection beyond just employee culture
Where it falls short
- No adaptive AI follow-up interview to probe the reasoning behind scores
- No built-in trade-off/prioritization exercise (e.g., max-diff) to rank which issues matter most
- No automated quality scoring or transparent methodology behind question generation
SurveySparrow
A Complete Guide to Company Culture Survey With 20+ Sample QuestionsThis page is primarily an educational guide with a bank of sample culture-survey questions, not a single fielding-ready template. Useful for question ideas, but a team would still need to assemble and structure it into an actual survey flow.
What it does well
- Large library of sample questions covering multiple culture dimensions
- Educational framing helps teams understand what to ask and why
Where it falls short
- Not a turnkey fielding-ready survey — requires manual assembly into a deployable instrument
- No adaptive AI interviewing to dig into the 'why' behind scores
- No trade-off/prioritization mechanic to identify which issue matters most
Typeform
Company Feedback Form TemplateA conversational, one-question-at-a-time static form template well-suited for general company feedback. It offers a polished respondent experience but the question set is fixed and doesn't adapt based on individual answers.
What it does well
- Clean, conversational UI known for high completion rates
- Easy to customize branding and question wording
Where it falls short
- Static question flow with no adaptive AI follow-up probing on responses
- No built-in best-worst trade-off exercise to prioritize issues
- No automated per-response quality scoring or auto-generated analytical reports
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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