QuestionPunkQuestionPunk
Start free
All templates
Sales & Revenue

Extended Warranty Purchase Decisions & Buyer Profile

Surveys customers who did (or didn't) buy an extended warranty or protection plan to uncover what drove the decision, how they rate the value and claims experience, and who these buyers are demographically. An AI follow-up interview digs into the reasoning behind the purchase call, giving revenue teams the 'why' behind attach-rate and pricing decisions.

Use this templateBrowse more templates

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

15 questions · ~8 min
Q01
Message

Thanks for taking a few minutes to share your experience with extended warranties and protection plans. Your responses are completely confidential and anonymized. Your answers help us design better coverage options. This should take about 8 minutes.

Q02
Multiple ChoiceRequired

Which of these products have you purchased an extended warranty or protection plan for in the last 12 months? (Replace with your product categories, e.g. laptop, appliance, vehicle.)

  • (Replace with product category A)
  • (Replace with product category B)
  • (Replace with product category C)
Q03
Multiple ChoiceRequired

What was the main reason you decided to purchase (or skip) the extended warranty?

  • Peace of mind against unexpected repair costs
  • The product/brand has a history of needing repairs
  • A salesperson recommended it strongly
  • It was bundled at a good price
  • I decided the coverage wasn't worth the cost
  • I didn't know it was available
Q04
Opinion ScaleRequired

At the time you made your decision, how confident were you that you would actually need to use the warranty?

Scale: 1 – 5
Min:Not at all confidentMax:Very confident
Q05
MatrixRequired

How important was each of the following in your decision about the warranty?

5 rows × 5 columns
  • Upfront price of the plan
  • Length of coverage
  • Deductible or fees per claim
  • Recommendation from the salesperson
  • Past experience needing repairs on similar products
Columns: Not important · Slightly important · Important · Very important · Extremely important
Q06
Multiple ChoiceRequired

Have you filed a claim under this warranty or protection plan?

  • Yes, one or more times
  • No, haven't needed to yet
  • No, and coverage has expired
Q07
Rating Scale

If you have filed a claim, how satisfied were you with how it was handled? (If you haven't filed one, rate based on what you expect.)

Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q08
Opinion ScaleRequired

How likely are you to purchase an extended warranty or protection plan again for a future purchase?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview

Reconstruct the real decision-making moment: what specifically made this person say yes or no to the warranty, who or what influenced them (salesperson, past experience, price framing), and whether they felt they understood what was actually covered. If they filed a claim, probe what happened step by step and whether the payout or repair matched their expectation. If they regret their decision either way, find out exactly what would have changed it.

Q10
Message

Just a few quick background questions to help us understand different buyer groups — all optional.

Q11
Multiple Choice

What is your age range?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

What is your annual household income?

  • Under $30,000
  • $30,000–$59,999
  • $60,000–$99,999
  • $100,000–$149,999
  • $150,000 or more
  • Prefer not to say
Q13
Multiple Choice

What is the highest level of education you have completed?

  • High school or less
  • Some college
  • Bachelor's degree
  • Graduate degree
  • Prefer not to say
Q14
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q15
Message

That's everything — thank you! Your responses will be combined with others to help us price and design warranty plans that better match what different customers actually value.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond demographics with a full decision-driver flow: main reason to purchase or skip, a matrix rating the importance of specific decision factors, and a confidence-in-decision opinion scale
  • Includes a dedicated AI follow-up interview that reconstructs the actual purchase decision moment in the respondent's own words, giving revenue teams qualitative 'why' behind attach-rate and pricing choices, not just closed-ended ratings
  • Captures the claims experience (whether a claim was filed and satisfaction with handling) alongside repurchase likelihood, linking value perception to future buying intent
  • Pairs behavioral and attitudinal questions with a demographic block (age, income, education, gender) so buyer segments can be cross-tabbed against reasons, satisfaction, and repurchase intent

QuestionPro

Warranty Demographics Survey Template

A static, ready-to-field template focused on collecting demographic profiles of warranty buyers. It's a genuine topical match but appears scoped narrowly to demographics rather than the full decision journey (reasons, confidence, claims, repurchase intent). No mention of AI-driven follow-up or qualitative probing.

What it does well

  • Purpose-built for profiling warranty buyer demographics
  • Ready-to-use template format for quick fielding
  • Backed by an established survey platform with broad question-type support

Where it falls short

  • No adaptive AI follow-up interview to probe the reasoning behind purchase or skip decisions
  • No voice AI interview option or guided task/screen-share capability
  • No automated per-response quality scoring or transparent prompt methodology mentioned

Frequently asked questions

What questions are in the “Extended Warranty Purchase Decisions & Buyer Profile” template?

The template includes 15 ready-to-use questions, starting with: “Thanks for taking a few minutes to share your experience with extended warranties and protection plans. Your responses a…” · “Which of these products have you purchased an extended warranty or protection plan for in the last 12 months? (Replace w…” · “What was the main reason you decided to purchase (or skip) the extended warranty?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 15 questions in about 8 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

Related templates

More studies on similar topics.

See all
Sales & Revenue

Sales Demo Feedback and Buying Intent Survey

Captures how prospects experienced your live product demonstration — clarity, relevance, and perceived value — plus a clear read on purchase intent. An AI follow-up interview digs into the real reasoning behind that intent, surfacing hidden objections and what would move the deal forward that a rating alone won't reveal.

View template
Sales & Revenue

Product Warranty Card & Purchase Experience Survey

A post-purchase warranty registration survey that captures where and why customers bought a product, how it's performing against expectations, and how likely they are to recommend it — paired with an AI follow-up that digs into the real story behind any gap between expectations and reality.

View template
Sales & Revenue

Typical Customer Profile and Decision Drivers Survey

Builds a clear picture of your typical customer — how they found you, why they chose you over alternatives, what they value most, and how they actually use your product day to day. An AI follow-up interview digs into the real story behind their top decision driver, giving teams building ideal customer profiles or refining positioning something more concrete than survey averages.

View template
Sales & Revenue

Product Warranty Registration Experience Survey

Measures how easily customers complete (or abandon) warranty registration, what motivates them to bother, and where the process breaks down. Built for product, customer care, and CX teams optimizing registration funnels, with an AI follow-up that reconstructs the exact moment a respondent almost gave up.

View template
Sales & Revenue

Automobile Buyer Journey & Satisfaction Survey

Captures the full vehicle-purchase experience — what drove the decision, how the dealership or online process performed, and how likely buyers are to return or recommend — for auto manufacturers and dealer groups. An AI follow-up interview reconstructs the actual deciding moment, including near-misses and hesitations that closed-ended questions miss.

View template
Sales & Revenue

Home Electronics Purchase Decision Survey

Explores how shoppers research, compare, and ultimately choose home electronics — from TVs and laptops to smart appliances — including which factors actually tip the decision, price sensitivity, and satisfaction after the sale. An AI follow-up interview reconstructs the real decision moment instead of just the stated reasons, giving product and marketing teams a clearer read on what to fix or promote.

View template