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Fintech App User Behavior & Needs Segmentation Survey

Segments financial app users by usage behavior, feature priorities, trust levels, and demographics to build data-driven personas and inform product strategy.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~10 min
Q01
Message

Welcome, and thank you for participating in this survey about your use of financial apps. This survey takes approximately 7–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate for internal research purposes.

Q02
Multiple Choice

How often do you use any financial app (e.g., banking, payments, investing)?

  • Daily
  • Several times a week
  • Once a week
  • A few times a month
  • Monthly or less
  • Never
Q03
Multiple Choice

Which types of financial apps or services do you currently use? Please select all that apply.

  • Mobile banking app from my bank
  • Neobank or digital-only bank
  • Person-to-person payments (e.g., Venmo, Cash App)
  • Buy now, pay later (BNPL)
  • Budgeting or expense tracking app
  • Investment or stock trading app
  • Robo-advisor or automated investing
  • Cryptocurrency exchange or wallet
  • Savings or round-up app
  • Credit score/monitoring app
  • None of the above
  • Other (please specify)
Q04
Opinion Scale

Overall, how satisfied are you with the financial apps you currently use?

Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q05
Ranking

Please rank the following factors from most to least important when choosing a financial app.

  1. Low/transparent fees
  2. Security and privacy
  3. Ease of use
  4. Speed of transfers
  5. Rewards/cashback
  6. Customer support quality
  7. Interest rates/APY
Drag to rank
Q06
Multiple Choice

Which of the following, if any, would you consider trying in the next 6 months? Please select all that apply.

  • Open an account with a neobank
  • Use buy now, pay later for a purchase
  • Try a robo-advisor
  • Start using a cryptocurrency wallet or exchange
  • Use a round-up savings tool
  • Get an earned wage access/paycheck advance service
  • None of the above
  • Other (please specify)
Q07
AI Interview

Based on your responses throughout this survey, is there anything else you'd like to share about your experiences, frustrations, or wishes regarding financial apps?

Q08
Multiple Choice

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
Message

Thank you for completing this survey — your responses have been recorded and will help improve financial app experiences. We appreciate your time!

Q10
Long Text

What is the one financial app you use most often? (Optional)

Q11
Opinion Scale

How much do you trust the financial apps you use to keep your personal information and money secure?

Scale: 1 – 7
Min:Do not trust at allMax:Completely trust
Q12
Dropdown

What is the maximum monthly fee you would be willing to pay for a financial app that meets all of your needs?

  • $0 — I would only use a free app
  • $1–$4.99
  • $5–$9.99
  • $10–$14.99
  • $15–$24.99
  • $25 or more
Q13
Multiple Choice

Which best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
Multiple Choice

In the past 3 months, how often have you used financial apps for making payments or transferring money?

  • Daily or almost daily
  • A few times a week
  • A few times a month
  • Once or twice in the past 3 months
  • Never
Q15
Long Text

If you selected 'Prefer to self-describe' above, please share here. (Optional)

Q16
Multiple Choice

In the past 3 months, how often have you used financial apps for saving, investing, or managing your portfolio?

  • Daily or almost daily
  • A few times a week
  • A few times a month
  • Once or twice in the past 3 months
  • Never
Q17
Dropdown

In which country do you currently reside?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • India
  • Brazil
  • Mexico
  • Japan
  • Other (please specify)
Q18
Multiple Choice

In the past 3 months, how often have you used financial apps for budgeting, tracking expenses, or monitoring your credit?

  • Daily or almost daily
  • A few times a week
  • A few times a month
  • Once or twice in the past 3 months
  • Never
Q19
Multiple Choice

What is the highest level of education you have completed?

  • Less than high school
  • High school or GED
  • Some college or 2-year degree
  • Bachelor's degree
  • Graduate or professional degree
  • Other
  • Prefer not to say
Q20
Multiple Choice

Which device do you mainly use for financial apps?

  • Smartphone
  • Tablet
  • Laptop/Desktop
  • Other
Q21
Multiple Choice

What is your current employment status?

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker
  • Unemployed
  • Retired
  • Unable to work
  • Prefer not to say
Q22
Multiple Choice

What is your approximate total annual household income before taxes?

  • Under $25,000
  • $25,000–$49,999
  • $50,000–$74,999
  • $75,000–$99,999
  • $100,000–$149,999
  • $150,000 or more
  • Prefer not to say

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Frequently asked questions

What questions are in the “Fintech App User Behavior & Needs Segmentation Survey” template?

The template includes 22 ready-to-use questions, starting with: “Welcome, and thank you for participating in this survey about your use of financial apps. This survey takes approximate…” · “How often do you use any financial app (e.g., banking, payments, investing)?” · “Which types of financial apps or services do you currently use? Please select all that apply.”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 22 questions in about 10 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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