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Fun Run Registration Experience & Pricing Survey

Captures why participants signed up for your fun run, how smooth the online registration and payment process felt, and what entry fee feels fair to them — with an AI follow-up that digs into the specific friction points behind low ease-of-registration ratings. Built for race organizers and event marketers refining sign-up flow, communications, and pricing.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for registering! We'd love your quick feedback on the sign-up experience so we can make it even better for next time. Your responses are completely confidential and anonymized. About 7 minutes, and it really helps us plan.

Q02
Multiple Choice

How did you first hear about (Replace with your event name)?

  • Social media
  • Email newsletter
  • Friend or family member
  • Race listing website
  • Previous participation in this event
  • Other
Q03
Multiple ChoiceRequired

Which race distance or category did you register for? (Template note: replace with your own event's distances/categories before launching.)

  • 5K
  • 10K
  • Half marathon
  • Kids fun run
  • Virtual/remote option
Q04
Multiple ChoiceRequired

What motivated you to sign up for this race? Select all that apply.

  • Supporting the cause or charity
  • A personal fitness goal
  • A social event with friends or family
  • A competitive challenge
  • The costume/theme or overall fun factor
  • Other
Q05
Opinion ScaleRequired

How easy was it to complete the online registration process?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q06
MatrixRequired

How would you rate each part of the registration experience?

5 rows × 5 columns
  • Payment process
  • Confirmation email
  • Website or app navigation
  • Clarity of race day logistics (start time, parking, etc.)
  • Value for the entry fee
Columns: Poor · Fair · Good · Very good · Excellent
Q07
Price Sensitivity (Van Westendorp)

Thinking about the entry fee for this race, please answer honestly based on what you'd realistically pay.

  • At what entry fee would this race feel like such a bargain that you'd question its quality or safety?
  • At what entry fee would this race feel like a great deal for what you get?
  • At what entry fee would this race start to feel expensive, though you might still register?
  • At what entry fee would this race feel too expensive for you to consider registering?
Q08
Opinion ScaleRequired

How likely are you to recommend this event to a friend or family member?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview

Probe the specific reasons behind the respondent's ease-of-registration rating: if it was low, pin down exactly where they got stuck (payment, confusing form fields, unclear distance options, technical errors) and what they expected instead. If it was high, ask what stood out as especially smooth. Also briefly explore how they arrived at the price they'd consider 'too expensive' for this race — what comparison or expectation drove that number.

Q10
Multiple Choice

Is this your first time participating in this event?

  • Yes, first time
  • No, I've participated before
Q11
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
Message

That's everything — thank you for the feedback! We'll use your answers to smooth out the registration process and set fair pricing for future races. See you at the start line!

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a Van Westendorp pricing question so organizers get a defensible 'fair entry fee' range, not just a single price guess.
  • Pairs an ease-of-registration opinion scale and a matrix rating of each registration step with an AI follow-up interview that automatically digs into the specific friction points behind any low ease ratings.
  • Captures the full sign-up funnel story in one flow: how participants heard about the race, what motivated them to register, satisfaction with the process, and likelihood to recommend.
  • Delivers an auto-generated report summarizing registration pain points and pricing sentiment, versus raw response exports.

SurveyMonkey

Workshop Registration Form Template

This is a static intake form for collecting workshop sign-ups (name, contact, session choice), not a post-registration feedback or pricing survey. It's fielding-ready for capturing registrations but isn't built to diagnose friction points or test entry-fee sensitivity. Useful as a generic registration-form starting point rather than a purpose-built race registration experience survey.

What it does well

  • Simple, quick-to-deploy form builder backed by an established survey platform
  • Easy to customize fields for session/workshop selection
  • Familiar interface for respondents already used to SurveyMonkey forms

Where it falls short

  • No adaptive AI follow-up — can't automatically probe why a respondent rated registration poorly
  • No pricing-sensitivity question (e.g., Van Westendorp) to establish a fair fee
  • Static question set with no automated per-response quality scoring or auto-generated insight report

SurveySparrow

Event Registration Form Template: Collect Registrations and Manage Attendees Online

This is an attendee sign-up/management form for events generally, focused on collecting registrations rather than evaluating how the registration experience felt or what price feels fair. It's fielding-ready for intake but not designed as a post-registration diagnostic survey. Race organizers would need to build a separate feedback instrument on top of it.

What it does well

  • Conversational form format that can feel more engaging than a plain web form
  • Built for managing attendee data across event types
  • Part of a broader survey suite with reporting dashboards

Where it falls short

  • No adaptive AI interview to follow up on low satisfaction or ease-of-registration scores
  • No structured pricing-sensitivity question like Van Westendorp for entry-fee testing
  • Prompt-level methodology (if any conversational logic is used) isn't published, unlike QuestionPunk's transparent prompts

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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