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Industry-Specific

Holiday Travel Plans: Destinations, Budget & Pain Points

Captures how travelers are approaching this year's holiday season — where they're going, how they're getting there, what they're budgeting, and when they book — alongside an AI follow-up that reconstructs exactly what went wrong last year and how it's reshaping this year's plans. Built for travel brands, airlines, OTAs, and hospitality teams doing seasonal demand and experience research.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Hi! We're gathering a quick snapshot of holiday travel plans — destinations, budget, booking habits, and what tripped people up last year. It'll take about 4-5 minutes and your answers help us make travel planning less painful.

Q02
Multiple ChoiceRequired

Are you planning to travel for the upcoming holiday season?

  • Yes, definitely
  • Probably
  • Not sure yet
  • No, I'm staying home
Q03
Multiple ChoiceRequired

Which best describes your main holiday destination this year?

  • Domestic trip within (Replace with home country)
  • International trip to a nearby country/region
  • International long-haul trip
  • Staycation or local getaway
  • Undecided
Q04
Multiple ChoiceRequired

Which mode of transportation will you primarily use for your main holiday trip?

  • Airplane
  • Car (own or rental)
  • Train
  • Bus/coach
  • Cruise
  • Other
Q05
Number

Approximately what is your total per-person budget for this holiday's travel, including transportation, lodging, and activities? (Enter a number in your local currency.)

Q06
Multiple ChoiceRequired

When do you typically book your main holiday travel (flights/hotels)?

  • More than 3 months in advance
  • 1-3 months in advance
  • 2-4 weeks in advance
  • Less than 2 weeks in advance / last minute
  • Haven't booked yet
Q07
MatrixRequired

How important is each of the following when you're booking holiday travel?

5 rows × 5 columns
  • Price/cost
  • Flexible cancellation policy
  • Reviews from other travelers
  • Loyalty program benefits/points
  • Direct, nonstop routes
Columns: Not important · Slightly important · Moderately important · Very important · Extremely important
Q08
Multiple ChoiceRequired

Thinking about your holiday travel last year, which of the following issues did you experience? (Select all that apply)

  • Flight delays or cancellations
  • Unexpectedly high prices or last-minute price hikes
  • Difficulty finding availability for flights/hotels
  • Poor customer service from an airline, hotel, or agency
  • Lost or damaged luggage
  • Overcrowded destinations
  • Other
Q09
Rating ScaleRequired

Overall, how would you rate your holiday travel experience last year?

Range: 15
Min:Very poorMax:Excellent
Q10
AI Interview

Reconstruct what actually happened during the respondent's most significant holiday travel headache last year: at what stage it occurred (booking, transit, or at the destination), how it was resolved, and how it has changed their planning or expectations this year. If they selected multiple issues, find out which one hurt the most and why. If they report no issues, probe what specifically went well and whether cost or convenience concerns would still change their plans this year.

Q11
Multiple Choice

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Multiple Choice

What is your approximate annual household income?

  • Under $50,000
  • $50,000 - $99,999
  • $100,000 - $149,999
  • $150,000 or more
  • Prefer not to say
Q13
Message

Thanks so much for sharing your holiday travel plans! Your responses feed directly into a report on seasonal travel demand and where the booking experience needs to improve.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview step that reconstructs exactly what went wrong on the respondent's most significant holiday trip last year, not just a checkbox list of issues
  • Pairs quantitative destination/transportation/budget/booking-timing questions with a matrix on booking priorities for structured segmentation
  • Captures both stated budget (numeric) and last year's experience rating, letting AI follow-up connect dissatisfaction to this year's changed plans
  • Ends with transparent reporting messaging so respondents know how their input feeds into travel brand research, plus standard demographic filters (age, income)

Typeform

Travel Agency Booking Form Template

This is a booking/intake form for travel agencies to collect trip details from customers, not a research survey about travel plans, budgets, or past pain points. It shares surface-level topic overlap (travel, destinations) but serves a transactional purpose rather than a seasonal demand or experience research purpose. Useful as a UI/UX reference but not a fielding-ready competitor for this template's research goals.

What it does well

  • Clean, mobile-friendly form design typical of Typeform
  • Likely fast to customize for agencies collecting booking preferences
  • Familiar conversational one-question-at-a-time flow

Where it falls short

  • Designed for booking intake, not for measuring budget ranges, booking timing behavior, or past-trip pain points across a respondent population
  • Static form fields only — no adaptive follow-up to probe what specifically went wrong on a prior trip
  • No quality scoring or segmentation-ready demographic/reporting structure for research teams

QuestionPro

Travel survey questions | Travel questionnaire

A genuine travel survey question bank/template page covering general travel habits and satisfaction, applicable to holiday-season research use cases. It reads more like a library of sample questions and guidance than a single ready-to-field instrument tailored to holiday travel specifically. Good starting reference, but requires assembly and customization by the researcher.

What it does well

  • Broad library of pre-written travel-related question types
  • Backed by an established survey platform with reporting and panel options
  • Flexible for adapting to multiple travel research contexts, not just holidays

Where it falls short

  • No adaptive AI follow-up — respondents can't be probed dynamically about what specifically went wrong on a past trip
  • Static multiple-choice/rating format only; no automated per-response quality scoring
  • Not purpose-built for holiday-season demand/booking-timing research; requires manual curation

SurveyMonkey

Vacation Survey Template + Example Questions

A vacation/travel survey template with example questions, reasonably close in spirit to holiday travel research around destinations and satisfaction. It is a static template meant for general vacation feedback rather than one built around seasonal booking behavior, budget capture, and reconstructing last year's specific pain points. Solid as a quick-start survey but less tailored than a holiday-specific instrument.

What it does well

  • Ready-to-use template from a widely adopted survey platform
  • Includes example questions covering general vacation experience and satisfaction
  • Easy distribution and basic reporting via SurveyMonkey's existing infrastructure

Where it falls short

  • No adaptive AI interview to reconstruct what actually happened on a respondent's most significant prior trip
  • Fixed question set — no dynamic probing into budget reasoning or booking-timing behavior
  • No transparent prompt methodology or automated quality scoring of open responses

Frequently asked questions

What questions are in the “Holiday Travel Plans: Destinations, Budget & Pain Points” template?

The template includes 13 ready-to-use questions, starting with: “Hi! We're gathering a quick snapshot of holiday travel plans — destinations, budget, booking habits, and what tripped pe…” · “Are you planning to travel for the upcoming holiday season?” · “Which best describes your main holiday destination this year?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 13 questions in about 7 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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