Q01
Message
All templatesMarket Research
MaxDiff Feature Prioritization Survey
Force real trade-offs with best-worst scaling: respondents pick the most and least valuable feature in rotating sets, then an AI interviewer probes the reasoning behind their top pick. Produces a true preference ranking instead of everything-is-important rating inflation.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
8 questions · ~5 min
Q02
Multiple ChoiceRequired
How long have you been using our product?
- Less than 3 months
- 3–12 months
- 1–3 years
- More than 3 years
- I don't use it yet
Q03
Multiple ChoiceRequired
Which best describes your role when using the product?
- I use it hands-on every week
- I use it occasionally
- I manage people who use it
- I evaluate or purchase tools like this
Q04
Best–Worst Trade-off (MaxDiff)Required
From each set, choose the feature that would be MOST valuable to you and the one that would be LEAST valuable.
- Deeper integrations with the tools you already use
- Faster performance and load times
- Advanced analytics and reporting
- Collaboration and shared workspaces
- Mobile app experience
- AI-assisted automation of repetitive steps
- More granular permissions and admin controls
- Offline access
Pick best & worst per setBest:Most valuableWorst:Least valuable
Q05
Opinion ScaleRequired
How satisfied are you with the product as it exists today, before any of these improvements?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q06
AI Interview
Explore why the respondent's most-valued feature matters to them: what job they are trying to get done, what they do today without it, what it costs them in time or workarounds, and what would make the feature a disappointment if built poorly. Also probe whether their least-valued pick is genuinely unimportant or just not relevant to their role.
Q07
Long Text
Is there a feature we didn't list that would beat everything you just ranked? If so, what is it and what would it let you do?
Q08
Message
That's everything — thank you! Your trade-offs go straight into our roadmap prioritization. The AI report will combine everyone's picks into a ranked list with the reasoning behind it.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Best-worst trade-offs arrive with the why: an AI interviewer probes the reasoning behind each respondent's top pick, so the ranking ships with its evidence
- Usage and role screeners are built in, so preference rankings can be cut by segment without extra setup
- A final open question asks what would beat everything listed — catching the option your item list missed
- Every prompt and model setting is visible and logged, and the report assembles ranks plus reasoning automatically
QuestionPro
MaxDiff SurveysA marketing/overview page positioning MaxDiff as a more discriminating alternative to rating and ranking scales, and cheaper than conjoint. It names concrete outputs (utility scores, share-of-preference) and use cases (new-feature research, market segmentation) but stops short of showing a real sample question set or result visuals, functioning as an intro rather than a ready-to-field template.
What it does well
- Explicitly names the core analytical outputs: utility per attribute and Share of Preference calculation
- Supports unlimited attributes with random sub-selection and rotation across choice sets
- Frames MaxDiff correctly against alternatives (better discrimination than derived-importance rating scales; cheaper than conjoint)
- Ties the method to specific business use cases (new product features, market segmentation)
Where it falls short
- No adaptive AI follow-up to ask why a respondent picked an item as best or worst, so the 'why' behind the utilities is never captured
- No voice-interview option; the method is a silent forced-choice grid only
- No visible sample question or transparent methodology walkthrough on the page itself; users are pushed to separate help docs
- No auto-generated narrative report shown; outputs are described as raw utility/share numbers a researcher must interpret
QuestionPro
MaxDiff Analysis survey questionThe feature-level page for MaxDiff as a question type, distinct from the survey overview. It includes a worked credit-card preference example, five use cases, and an anchored-MaxDiff option, making it more concrete than the overview page, but it still defers setup mechanics and utility-calculation details to help documentation.
What it does well
- Includes a concrete worked example (credit-card feature preference) so users can see the best/worst task shape
- Offers anchored MaxDiff, letting scores be interpreted on an absolute good/bad threshold rather than only relatively
- Enumerates five distinct use cases (consumer testing, real estate, packaging, attribute testing) to guide adoption
- Rotates answer combinations across respondents to improve data quality and engagement
Where it falls short
- No conversational probe on the chosen best/worst item, so motivations behind preferences stay hidden
- No transparent prompt or methodology exposed in-product; calculation details live in external help files
- No auto-generated report; the page frames output as data a researcher analyzes downstream
- No multilingual or voice administration described for the choice tasks
Frequently asked questions
What questions are in the “MaxDiff Feature Prioritization Survey” template?
The template includes 8 ready-to-use questions, starting with: “Thanks for helping us decide what to build next! Your responses are completely confidential and anonymized. You'll see s…” · “How long have you been using our product?” · “Which best describes your role when using the product?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 8 questions in about 5 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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