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Industry-Specific

Media Request Response Experience Survey

Measures how journalists, freelancers, and other media professionals experience submitting interview, quote, or information requests to your press team — response speed, accuracy, and whether they got what they needed. An AI follow-up reconstructs exactly what happened on their most recent request, surfacing where the process broke down. Built for communications and media relations teams.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a moment to share your experience working with our press team. This helps us respond to media faster and more usefully. Your responses are completely confidential and anonymized. It should take about 5 minutes.

Q02
Multiple ChoiceRequired

Thinking about your most recent media request to us, what kind of request was it?

  • Interview request
  • Request for a quote or statement
  • Fact-check or data request
  • Credentialing or event access request
  • Photo, video, or b-roll request
Q03
Multiple ChoiceRequired

How did you submit that request?

  • Email
  • Phone call
  • Online media request form
  • Social media or direct message
  • In person
Q04
Number

About how many hours passed before you received a first response (even just an acknowledgment)?

Q05
Opinion ScaleRequired

How satisfied were you with the speed of that response relative to your deadline?

Scale: 15
Min:Much slower than I neededMax:As fast as I needed
Q06
MatrixRequired

How much do you agree with each statement about your interaction with our press team on this request?

5 rows × 5 columns
  • The information provided was accurate and complete
  • The person who helped me was professional and easy to work with
  • It was easy to reach the right contact
  • The team was willing to work with my deadline
  • I felt like a priority, not an afterthought
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Best–Worst Trade-off (MaxDiff)Required

When you request information or access from an organization's press team, which of these matter most to you — and which matter least?

  • Fast initial response
  • Direct access to a spokesperson
  • Accuracy and completeness of the information
  • Flexibility around my deadline
  • Availability for follow-up questions
  • Exclusive or first access to information
  • One clear point of contact throughout
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Multiple ChoiceRequired

Did you end up getting what you needed for your story or coverage?

  • Yes, I got everything I needed
  • Partially — I got some but not all of what I needed
  • No, I didn't get what I needed
  • I'm still waiting on a response
Q09
AI Interview

Reconstruct exactly what happened on this respondent's most recent media request: what they asked for, who responded and how fast, and whether the final information or access matched what they needed for their story. If they said they only partially got what they needed or are still waiting, dig into specifically what was missing or delayed and what a better outcome would have looked like. If the request went smoothly, ask what specifically made it easy so it can be repeated.

Q10
Opinion ScaleRequired

How likely are you to reach out to this press team again for a future story?

Scale: 010
Min:Not at all likelyMax:Extremely likely
Q11
Multiple Choice

Which best describes where you work?

  • Newspaper or magazine
  • Television or radio
  • Online news outlet or blog
  • Trade or industry publication
  • Podcast or newsletter
  • Freelance
  • Other
  • Prefer not to say
Q12
Multiple Choice

Which best describes your role?

  • Reporter or journalist
  • Editor
  • Producer
  • Freelance contributor
  • Communications or PR professional at another organization
  • Other
  • Prefer not to say
Q13
Message

That's everything — thank you for the candid feedback. Your responses go directly to our communications team to help us respond to media requests faster and more usefully going forward.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a numeric time-to-first-response question paired with a deadline-relative satisfaction scale, so speed is measured against what actually mattered to the journalist
  • Uses a matrix of agreement statements plus a max-diff question to rank what journalists value most when working with a press team, not just a single satisfaction score
  • An AI follow-up interview reconstructs exactly what happened on the respondent's most recent request, surfacing where the process broke down in their own words
  • Captures outcome (did they get what they needed) and future intent (likelihood to reach out again) alongside role and outlet context, then rolls it all into an auto-generated report

Typeform

Media Request Form Template

This is an intake form for receiving media requests (e.g., interview or comment requests coming into a press team), not a survey measuring how journalists experienced that process afterward. It's a fielding-ready static form with Typeform's typical conversational UI, but it collects request details rather than feedback or satisfaction data. Useful as a front-door form, it doesn't overlap with post-interaction experience measurement.

What it does well

  • Clean, conversational form-filling experience typical of Typeform
  • Easy to share/embed for journalists submitting a request
  • Simple setup for basic intake fields

Where it falls short

  • Captures the request itself, not the requester's experience or satisfaction with how it was handled
  • Static question flow with no adaptive follow-up to probe delays or breakdowns
  • No mechanism to reconstruct what happened, score response quality, or auto-generate an experience report

Frequently asked questions

What questions are in the “Media Request Response Experience Survey” template?

The template includes 13 ready-to-use questions, starting with: “Thanks for taking a moment to share your experience working with our press team. This helps us respond to media faster a…” · “Thinking about your most recent media request to us, what kind of request was it?” · “How did you submit that request?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 13 questions in about 7 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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