Q01
Message
All templatesMarket Research
New Market Entry Feasibility & Pricing Survey
Assesses whether a new geography or segment is ready for your offering — measuring category awareness, what people currently use instead, how locked in they are to it, and what they'd expect to pay. An AI follow-up digs into the real switching barrier behind any hesitation, surfacing contract, trust, or workflow obstacles a closed-ended scale would miss.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
Before today, had you heard of (Replace with your brand/product name)? (Template note: replace with the specific brand being tested for this market.)
- Never heard of it
- Heard the name but know little
- Somewhat familiar
- Very familiar, know what it does
Q03
Multiple ChoiceRequired
What do you currently use to handle (Replace with the job-to-be-done, e.g., 'cross-border payments')?
- (Replace with Competitor A)
- (Replace with Competitor B)
- (Replace with Competitor C)
- In-house / manual process
- A generic tool not built for this
- We don't currently address this need
Q04
Opinion ScaleRequired
In the last 3 months, how well has your current approach met your needs?
Scale: 1 – 7
Min:Falls far shortMax:Meets needs completely
Q05
RankingRequired
Rank these factors by how much they'd influence your choice of a solution in this category (top = most influential).
- Price
- Ease of switching / setup time
- Reliability or accuracy
- Customer support
- Integration with tools we already use
- Brand trust / reputation
Drag to rank
Q06
Opinion ScaleRequired
How likely are you to switch away from your current approach in the next 12 months, regardless of what replaces it?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q07
AI Interview
Probe the real barrier behind their switching likelihood score. If low, find out whether it's contract lock-in, cost of change, distrust of new entrants, lack of a compelling alternative, or something else — anchor on their current approach named earlier. If high, find out what would need to be true for them to actually pull the trigger, and whether they've looked at alternatives already. If they mention a specific past bad experience switching tools, ask what happened.
Q08
Price Sensitivity (Van Westendorp)Required
Now think about a new solution like this one for (Replace with category).
- At what monthly price would this be so cheap you'd question its quality or reliability?
- At what monthly price would this be a bargain — great value for the money?
- At what monthly price would this start to feel expensive, though you'd still consider it?
- At what monthly price would this be so expensive you would not consider it at all?
Q09
MatrixRequired
How much do you agree with each statement about a new entrant in this category?
5 rows × 5 columns
- I'd trust a new provider to protect my data
- Switching providers would disrupt my day-to-day work
- I'd need approval from others before switching
- A new option would need to be noticeably cheaper to win my business
- I'm open to trying a newer, less established provider
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q10
Opinion ScaleRequired
Based on what you know so far, how likely would you be to try (Replace with brand/product name) if it launched in your market?
Scale: 1 – 5
Min:Very unlikelyMax:Very likely
Q11
Multiple Choice
Which best describes your organization's size?
- 1-10 employees
- 11-50 employees
- 51-200 employees
- 201-1000 employees
- 1000+ employees
- Prefer not to say
Q12
Multiple Choice
Which region best describes where you're based?
- (Replace with Region A)
- (Replace with Region B)
- (Replace with Region C)
- Other
- Prefer not to say
Q13
Message
That's everything — thank you! Your answers will feed directly into our market entry and pricing analysis for this region, alongside responses from others in your industry.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines behavioral questions (current tool, switching likelihood, lock-in) with Van Westendorp pricing analysis and a ranking exercise, so both willingness-to-pay and decision drivers are captured in one flow
- Uses an AI follow-up interview step that adaptively probes the real barrier behind a low switching-likelihood score — surfacing contract, trust, or workflow objections a static scale can't reach
- Segments respondents by org size and region up front, so feasibility signals can be cut by the market slices that matter for a go/no-go call
- Closes with an automated report positioned to feed directly into a market-entry decision, rather than leaving raw scale data for manual analysis
Typeform
Market Segmentation Survey TemplateA general-purpose market segmentation template aimed at grouping respondents by demographics and needs rather than testing entry feasibility or pricing for a specific offering. It's a fielding-ready static form with Typeform's usual conversational UI, but it doesn't include a pricing module or a mechanism for digging into why someone would or wouldn't switch. Useful as a segmentation starting point, but a team would need to build out pricing and switching-barrier questions themselves.
What it does well
- Clean, well-tested Typeform UI known for high completion rates
- Ready-to-use template that can be launched quickly without custom build
- Good for basic demographic/needs-based segmentation
Where it falls short
- No adaptive follow-up — all questions are fixed at design time, so nuanced switching-barrier reasons go uncaptured
- No built-in pricing methodology (e.g., Van Westendorp) for feasibility/pricing decisions
- No published scoring or quality-check methodology for responses
QuestionPro
Supermarket Shopping Attitudes Survey TemplateThis is a category-specific attitudes survey about supermarket shopping behavior, not a general new-market-entry or pricing feasibility instrument — it's included as the closest comparable QuestionPro offers for consumer market research. It's a static, fielding-ready questionnaire covering shopping habits and preferences, but it isn't structured around testing a new offering's viability or price point in a new segment. Teams evaluating true market entry would need a different template or heavy customization.
What it does well
- Ready-made questionnaire covering shopping attitudes and habits
- Backed by QuestionPro's established survey platform and analytics tools
- Easy to deploy for descriptive consumer research
Where it falls short
- No adaptive AI probing — follow-up depth depends entirely on pre-written branching logic, not real-time reasoning
- No pricing-sensitivity methodology built in for feasibility/pricing decisions
- No transparent, publishable prompt logic since there's no AI interview component
Frequently asked questions
What questions are in the “New Market Entry Feasibility & Pricing Survey” template?
The template includes 13 ready-to-use questions, starting with: “Thanks for taking a few minutes to share how you currently handle (Replace with category, e.g., 'expense reporting') and…” · “Before today, had you heard of (Replace with your brand/product name)? (Template note: replace with the specific brand b…” · “What do you currently use to handle (Replace with the job-to-be-done, e.g., 'cross-border payments')?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 13 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
Related templates
More studies on similar topics.
Market Research
Post-Purchase Voice Interview: Choice, Fit & Recommend
A voice-first interview for customers who recently bought your product, capturing why they chose it over alternatives, how the first-use experience went, and whether they'd recommend it. Short closed questions anchor the context; the AI voice interview does the real work, reconstructing the purchase story and probing the reasoning behind their recommendation score. Built for CX and product marketing teams.
View templateMarket Research
Market Potential Evaluation for a New Product Concept
Assesses how big and reachable the opportunity is for a new product, service, or market entry — awareness, purchase intent, price tolerance, and competitive standing — for product and strategy teams, with an AI follow-up that probes the real reasons behind stated purchase intent.
View templateMarket Research
New Product Market Demand & Pricing Study
A flexible market study for testing demand, pricing, and competitive positioning for a new or improved product/service. Covers current alternatives, feature priorities, price sensitivity, and purchase intent, with an AI follow-up interview that digs into the real reasons behind stated purchase likelihood and price reactions.
View templateMarket Research
New Concept Evaluation and Pricing Study
Tests reaction to a new product or service concept — appeal, differentiation, purchase intent, and an optimal price range — for teams deciding whether to build or launch. An AI follow-up interview digs into what would make respondents actually buy or walk away.
View templateMarket Research
Target Market Analysis: Needs, Priorities & Pricing
Maps who your target market is, what they need, how they weigh price against other factors, and where they currently go instead of you — with an AI follow-up that surfaces the real trigger behind their choice. Built for product, marketing, and research teams sizing up a market or segment before a launch, repositioning, or expansion.
View templateMarket Research
Price Sensitivity & Willingness-to-Pay Survey
Maps how a target market perceives a product or service's price using the four classic price-sensitivity questions, then layers in purchase intent, feature value trade-offs, and a budget allocation exercise. An AI follow-up interview digs into the reasoning behind each respondent's expensive/cheap thresholds so pricing teams get the numbers and the 'why' behind them.
View template