Q01
Message
All templatesResearch
Online Shopping Behavior & Purchase Drivers Survey
Measures consumer purchase frequency, channel preferences, decision drivers, and trade-offs in online shopping. Designed for ecommerce researchers and product teams seeking actionable shopper segmentation insights.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
30 questions · ~13 min
Q02
Multiple Choice
In the past 3 months, approximately how often have you purchased something online?
- Never
- Once
- 2–3 times
- 4–6 times
- 7–10 times
- More than 10 times
Q03
Multiple Choice
Which of the following product categories are you likely to purchase online in the next 3 months? Select all that apply.
- Clothing & accessories
- Electronics & gadgets
- Home & kitchen
- Health & beauty
- Groceries & household essentials
- Sports & outdoors
- Toys & games
- Books & media
- Pet supplies
- Subscriptions (e.g., streaming, auto-refill)
- Other (please specify)
- None of the above
Q04
Opinion Scale
When deciding where to shop online, how important is free shipping to you?
Scale: 1 – 7
Min:Not at all importantMax:Extremely important
Q05
Opinion Scale
How much do you agree or disagree with the following statement? "Getting the lowest possible price is more important to me than a fast or convenient shopping experience."
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q06
Multiple Choice
What is the longest delivery time you consider acceptable for standard shipping?
- Same day or next day
- 2–3 days
- 4–5 days
- About a week
- More than a week
Q07
Ranking
Please rank the following factors by how important they are when you choose an online store. Drag to reorder (1 = most important).
- Lowest total cost (price + shipping)
- Fast delivery
- Wide product selection
- Customer reviews and ratings
- Store or brand reputation
Drag to rank
Q08
Opinion Scale
Overall, how satisfied are you with your online shopping experiences in the past 3 months?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q09
AI Interview
Based on your responses in this survey, we'd love to hear more about your online shopping preferences and what most influences your purchase decisions.
Q10
Message
Finally, a few questions about you. These help us understand different consumer segments and are kept strictly confidential.
Q11
Message
Thank you for completing this survey! Your responses have been recorded and will help us better understand online shopping behavior. We appreciate your time.
Q12
Multiple Choice
Which device do you primarily use to shop online?
- Smartphone
- Tablet
- Laptop
- Desktop computer
- Other (please specify)
- Prefer not to say
Q13
Opinion Scale
When deciding where to shop online, how important is fast delivery to you?
Scale: 1 – 7
Min:Not at all importantMax:Extremely important
Q14
Opinion Scale
How much do you agree or disagree? "I usually compare prices across multiple websites or apps before making a purchase."
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q15
Multiple Choice
Which return option do you prefer most?
- Free home pickup
- Drop off at a nearby location
- In-store return
- Prepaid mail-in label
- Any option, as long as it's easy
- Other (please specify)
Q16
Multiple Choice
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q17
Multiple Choice
In the past 3 months, which of the following ways have you shopped online? Select all that apply.
- Retailer mobile app
- Retailer website on mobile browser
- Retailer website on desktop/laptop
- Marketplaces (e.g., Amazon, eBay)
- Social commerce (e.g., Instagram, TikTok Shop)
- Buy online, pick up in store (BOPIS)
- Voice assistant (e.g., Alexa, Google Assistant)
- Other (please specify)
Q18
Opinion Scale
When deciding where to shop online, how important is a wide product selection to you?
Scale: 1 – 7
Min:Not at all importantMax:Extremely important
Q19
Opinion Scale
How much do you agree or disagree? "I trust online reviews from other shoppers when evaluating a product."
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q20
Multiple Choice
How do you describe your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q21
Opinion Scale
When deciding where to shop online, how important are customer reviews and ratings to you?
Scale: 1 – 7
Min:Not at all importantMax:Extremely important
Q22
Opinion Scale
How much do you agree or disagree? "I prefer buying from brands or stores I already know rather than trying new ones."
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q23
Multiple Choice
In which region do you currently live?
- Africa
- Asia
- Europe
- Latin America/Caribbean
- Middle East
- North America
- Oceania
- Prefer not to say
Q24
Opinion Scale
When deciding where to shop online, how important is an easy return policy to you?
Scale: 1 – 7
Min:Not at all importantMax:Extremely important
Q25
Opinion Scale
How much do you agree or disagree? "I am willing to pay more for products that are sustainably or ethically produced."
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q26
Multiple Choice
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/associate degree
- Bachelor's degree
- Postgraduate degree
- Prefer not to say
Q27
Opinion Scale
When deciding where to shop online, how important are secure payment options to you?
Scale: 1 – 7
Min:Not at all importantMax:Extremely important
Q28
Multiple Choice
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed, seeking work
- Not working by choice
- Retired
- Prefer not to say
Q29
Opinion Scale
When deciding where to shop online, how important is store or brand reputation to you?
Scale: 1 – 7
Min:Not at all importantMax:Extremely important
Q30
Multiple Choice
Which best describes your household's current financial situation?
- Struggling to make ends meet
- Tight but managing
- Comfortable
- Affluent
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Online Shopping Behavior & Purchase Drivers Survey” template?
The template includes 30 ready-to-use questions, starting with: “Welcome! This survey asks about your online shopping habits, preferences, and what matters most to you when purchasing o…” · “In the past 3 months, approximately how often have you purchased something online?” · “Which of the following product categories are you likely to purchase online in the next 3 months? Select all that apply.”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 30 questions in about 13 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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