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Online Video & Streaming Viewing Habits Survey
Captures how people discover, choose, and feel about the online video and streaming content they watch — device usage, time spent, value perceptions, and decision drivers — with an AI follow-up that digs into the real story behind a recent subscription decision.
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Online Video & Streaming Viewing Habits Survey
Thanks for taking part! We'd like to understand your online video and streaming habits — what you watch, where, and why. Your responses are completely confidential and anonymized. This should take about 5-6 minutes, and there are no right or wrong answers.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
11 questions · ~7 min
Q01
Multiple ChoiceRequired
Which of these video or streaming platforms have you used in the past 30 days?
- YouTube
- Netflix
- Amazon Prime Video
- Disney+
- TikTok
- Twitch
- A regional or local streaming platform
Q02
NumberRequired
On average, how many hours per week do you spend watching online video (streaming services, YouTube, and short-form social video combined)?
Q03
Opinion ScaleRequired
How satisfied are you with the video recommendations you get on the platform you use most?
Scale: 1 – 5
Min:Not satisfied at allMax:Extremely satisfied
Q04
MatrixRequired
How much do you agree with each statement about your online video viewing experience?
5 rows × 5 columns
- The ads I see are relevant to me
- It's easy to find something worth watching
- I can pick up where I left off across devices
- The picture and sound quality meets my expectations
- I'm getting good value for what I pay
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Point AllocationRequired
Thinking about a typical week, how does your viewing time split across these content types? Please allocate 100 points total.
- Movies
- TV series/episodic shows
- Short-form clips (under 5 min)
- Live streams
- Sports
- Documentaries/educational
Allocate 100 points
Q06
Best–Worst Trade-off (MaxDiff)Required
Which of these matter most vs. least when you're deciding what to watch next?
- Personalized recommendations
- Reviews or ratings from other viewers
- Recommendations from friends or family
- Trending or 'popular now' lists
- Continuing a show I already started
- New releases
- Ability to watch ad-free
- Subscription price
- Content available in my language
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Multiple ChoiceRequired
Which device do you use most often for watching online video?
- Smart TV
- Smartphone
- Laptop or desktop computer
- Tablet
- Streaming device (e.g., Roku, Chromecast, Fire TV)
- Game console
Q08
Rating Scale
How would you rate the overall value for money of the streaming subscription you pay for most?
Range: 1 – 5
Min:Poor valueMax:Excellent value
Q09
AI Interview
Reconstruct the respondent's most recent decision to keep, switch, or cancel a streaming subscription: what triggered them to reconsider, which alternatives they weighed, and what ultimately tipped the decision. If they rated value for money low, probe exactly which costs or content gaps drove that. If they haven't considered switching, ask what would have to change for them to reconsider.
Q10
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Message
That's everything — thank you for sharing your viewing habits! Your answers will feed into a report on how people discover and value online video content.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond static questions with an AI follow-up interview that reconstructs the real story behind a respondent's most recent decision to keep, switch, or cancel a subscription
- Combines standard quantitative measures (platform usage, hours per week, satisfaction, value-for-money rating) with trade-off methods like constant sum and max-diff to reveal what actually drives viewing choices
- Every response can be automatically quality-scored, and prompts used in the AI follow-up are transparent rather than a black box
- Auto-generated reports turn device, demographic, and decision-driver data into a ready-to-share summary without manual analysis
SurveyMonkey
Online Video Viewing Survey TemplateA directly comparable fielding-ready template covering online video viewing habits. It relies on standard closed-ended question types and SurveyMonkey's established survey infrastructure. No adaptive follow-up questioning is offered — respondents answer the same fixed question set regardless of their answers.
What it does well
- Well-known, easy-to-deploy survey platform with broad distribution options
- Template is purpose-built for the same topic (online video viewing)
- Familiar interface likely to yield high completion rates
Where it falls short
- No adaptive AI follow-up to probe the reasoning behind a specific subscription decision
- No automated per-response quality scoring
- No voice AI interview option
SurveySparrow
Online Video Viewing Survey Template | Audience InsightsAnother directly relevant template on the same topic, positioned for audience insights/marketing use cases. It offers a conversational-style survey format, but this is scripted branching rather than true AI-generated follow-up questions. No mention of voice-based interviewing or automated scoring of open-ended responses.
What it does well
- Conversational UI style that can feel more engaging than a plain form
- Marketing-oriented template framing suited to audience research
- Part of a broader survey platform with distribution and reporting tools
Where it falls short
- No adaptive AI interview that dynamically reconstructs a respondent's decision story
- No voice AI interview capability
- No transparent prompt methodology or automated quality scoring published
Frequently asked questions
What questions are in the “Online Video & Streaming Viewing Habits Survey” template?
The template includes 11 ready-to-use questions, starting with: “Which of these video or streaming platforms have you used in the past 30 days?” · “On average, how many hours per week do you spend watching online video (streaming services, YouTube, and short-form soci…” · “How satisfied are you with the video recommendations you get on the platform you use most?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 11 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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