Q01
Message
All templatesEducation & Academic
Post-Launch Feature Awareness Pulse Survey
Measures awareness decay of recently launched features across user segments, identifying which communication channels sustain visibility and where messaging drop-offs occur post-launch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~10 min
Q02
Opinion Scale
In the last 7 days, how aware have you been of newly launched features?
Scale: 1 – 7
Min:Not at all awareMax:Extremely aware
Q03
Multiple Choice
Which of the following recently launched features have you seen or heard about? Select all that apply.
- Feature Alpha (replace with actual name)
- Feature Beta (replace with actual name)
- Feature Gamma (replace with actual name)
- None of the above
Q04
Dropdown
When did you last see or hear about Feature Alpha?
- In the last 24 hours
- 2–3 days ago
- 4–7 days ago
- 1–2 weeks ago
- More than 2 weeks ago
- Not sure
Q05
Dropdown
When did you last see or hear about Feature Beta?
- In the last 24 hours
- 2–3 days ago
- 4–7 days ago
- 1–2 weeks ago
- More than 2 weeks ago
- Not sure
Q06
Dropdown
When did you last see or hear about Feature Gamma?
- In the last 24 hours
- 2–3 days ago
- 4–7 days ago
- 1–2 weeks ago
- More than 2 weeks ago
- Not sure
Q07
Opinion Scale
Overall, how visible do recently launched features feel to you right now?
Scale: 1 – 7
Min:Not at all visibleMax:Extremely visible
Q08
AI Interview
We'd like to explore your experience with feature awareness a bit further. An AI moderator will ask you a couple of follow-up questions based on your responses.
Q09
Dropdown
How often do you use our product?
- Multiple times per day
- Daily
- A few times per week
- Weekly or less
- I'm new / trying it out
Q10
Message
Thank you for your time! Your feedback helps us make new features easier to discover and remember.
Q11
Long Text
Without looking anything up, please list any new features launched in the last 8 weeks that you can recall.
Q12
Multiple Choice
Where did you most recently notice Feature Alpha?
- In-app banner or tooltip
- Release notes or changelog
- Email announcement
- Blog or help article
- Social media
- Colleague or friend
- Search or AI assistant
- Other
Q13
Multiple Choice
Where did you most recently notice Feature Beta?
- In-app banner or tooltip
- Release notes or changelog
- Email announcement
- Blog or help article
- Social media
- Colleague or friend
- Search or AI assistant
- Other
Q14
Multiple Choice
Where did you most recently notice Feature Gamma?
- In-app banner or tooltip
- Release notes or changelog
- Email announcement
- Blog or help article
- Social media
- Colleague or friend
- Search or AI assistant
- Other
Q15
Multiple Choice
Which of the following touchpoints help you stay aware of new features? Select all that apply.
- In-app banners or tooltips
- Release notes or changelog
- Email updates
- Blog or help articles
- Short videos or GIFs
- Webinars or demos
- Community or forum posts
- Colleagues or friends
- I rarely notice updates
- Other
Q16
Long Text
Based on your responses in this survey, please share any additional thoughts about feature visibility or how we communicate updates.
Q17
Dropdown
Which of the following best describes your primary role?
- Individual contributor
- People manager
- Executive
- Student
- Educator
- Consultant
- Other
- Prefer not to say
Q18
Opinion Scale
Right now, how top-of-mind is Feature Alpha for you?
Scale: 1 – 7
Min:Not at all top-of-mindMax:Completely top-of-mind
Q19
Opinion Scale
Right now, how top-of-mind is Feature Beta for you?
Scale: 1 – 7
Min:Not at all top-of-mindMax:Completely top-of-mind
Q20
Opinion Scale
Right now, how top-of-mind is Feature Gamma for you?
Scale: 1 – 7
Min:Not at all top-of-mindMax:Completely top-of-mind
Q21
Dropdown
How often would you like to receive reminders about new features?
- Only at launch
- Once per week
- Every 2–3 weeks
- Monthly
- Never
Q22
Dropdown
How long have you been using our product?
- Less than 1 month
- 1–6 months
- 7–12 months
- 1–2 years
- More than 2 years
- Prefer not to say
Q23
Dropdown
What region are you located in?
- North America
- Latin America
- Europe
- Middle East / Africa
- Asia
- Oceania
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Tracks awareness decay per feature over time using explicit 'last seen' recency dropdowns and top-of-mind opinion scales for each launched feature (Alpha, Beta, Gamma), not just a single overall awareness score.
- Includes an AI follow-up interview that adaptively probes respondents on their feature-awareness experience, going beyond fixed-choice answers to uncover why messaging isn't landing.
- Combines quantitative tracking (opinion scales, multiple choice on channels/touchpoints) with open-text recall questions and a final open reflection question, plus automated report generation to synthesize both.
- Captures segmentation variables (role, tenure, usage frequency, region) so awareness drop-off can be analyzed by user segment, directly matching the stated goal of identifying where channels sustain or lose visibility.
SurveyMonkey
Brand Pulse Survey: Awareness TemplateA ready-to-field static template focused on general brand awareness tracking rather than feature-level recall or channel attribution. It's a solid starting point for broad brand pulse checks but isn't built to isolate awareness decay of specific recently launched features.
What it does well
- Fielding-ready template usable immediately within SurveyMonkey's platform
- Backed by a large, well-known survey distribution and panel infrastructure
- Simple structure likely to keep completion rates high
Where it falls short
- Static question set with no adaptive follow-up probing into why awareness is fading
- No per-feature recency or top-of-mind tracking structure evident from the template's brand-level framing
- No transparent prompt/methodology disclosure since it's a fixed-form template
Jotform
Brand Awareness Survey Form TemplateA customizable form-builder template aimed at general brand awareness, with Jotform's typical drag-and-drop flexibility. It's easy to adapt but is a generic form rather than a purpose-built instrument for tracking feature-specific awareness decay across channels.
What it does well
- Highly customizable via Jotform's form builder and widget library
- Easy to embed and integrate with other Jotform tools (payments, e-signatures, etc.)
- Free tier available for basic form usage
Where it falls short
- No adaptive AI interviewing or follow-up probing — it's a static form
- No built-in per-response quality scoring or automated qualitative report generation
- Not structured around per-feature recency/channel tracking, unlike a purpose-built feature-awareness instrument
QuestionPro
10 Product Awareness & Attitudes Survey Questions + Sample Questionnaire TemplateThis is primarily a guide/article presenting sample questions and a downloadable questionnaire concept rather than a turnkey, fielding-ready survey. Useful for question inspiration on awareness and attitudes, but requires manual assembly into an actual live instrument.
What it does well
- Provides broad question-bank coverage of awareness and attitude/usage topics
- Backed by QuestionPro's established survey platform for eventual deployment
- Useful as a reference for question phrasing across multiple awareness dimensions
Where it falls short
- Presented as a sample question list/guide rather than a ready-to-launch survey flow
- No adaptive AI follow-up interviewing or voice interview capability
- No evidence of automated quality scoring or auto-generated analysis reports
SurveySparrow
Product Awareness Questionnaire | For U&A StudyA conversational-style template designed for usage & attitudes studies, which is closer in spirit to feature awareness tracking but still centers on static multiple-choice/rating items. It's fielding-ready within SurveySparrow but lacks feature-by-feature decay tracking or adaptive probing.
What it does well
- Conversational chat-style UI that can feel more engaging than plain forms
- Fielding-ready template designed specifically for usage & attitudes (U&A) research
- Part of a broader survey platform with reporting dashboards
Where it falls short
- No adaptive AI-driven follow-up questioning — responses follow a fixed script
- No per-feature recency/top-of-mind structure for tracking awareness decay over time
- No transparent prompt methodology or automated per-response quality scoring disclosed
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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