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Prize Drawing Entry & Engagement Survey

Combines a legally-compliant sweepstakes entry form with a handful of quick engagement questions, so every entry doubles as a snapshot of what drove sign-ups and what would turn entrants into repeat customers. Built for brands, retailers, and events running a prize drawing, with an AI follow-up that digs into the story behind each entrant's motivation instead of just checking a box.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

You're entering our prize drawing — thanks for joining in! This takes about 7 minutes: we'll grab your entry details, ask a couple quick questions, and you're done. Good luck!

Q02
ConsentRequired

Before we lock in your entry, please confirm the following:

Q03
Short TextRequired

What's your full name, as it should appear if you're selected as a winner?

Q04
EmailRequired

What email address should we use to notify you if you win?

Q05
Multiple Choice

How did you hear about this drawing?

  • (Replace with Instagram/Facebook ad)
  • (Replace with in-store signage)
  • Email from us
  • A friend or family member told me
  • (Replace with partner/influencer name)
  • Found it on our website
Q06
Ranking

Rank these prizes in the order you'd most like to win them (top = most wanted).

  1. (Replace with Prize A)
  2. (Replace with Prize B)
  3. (Replace with Prize C)
  4. (Replace with Prize D)
Drag to rank
Q07
Opinion ScaleRequired

After entering this drawing, how likely are you to check out or purchase from us in the next 30 days?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Multiple Choice

In the last 3 months, how often have you engaged with our promotions, emails, or social posts before this one?

  • This is the first time
  • Once or twice
  • A handful of times
  • Regularly — I follow most of what we post
Q09
AI Interview

Anchor on the respondent's top-ranked prize and their likelihood-to-return rating: ask what specifically drew them to that prize and what prompted them to enter today versus scrolling past. If their likelihood rating was low despite entering, probe what's holding them back from engaging further and what would change that. If they said this is their first interaction with the brand, ask what almost stopped them from entering.

Q10
Multiple Choice

Would you like to receive future emails from us about new drawings, promotions, and product news?

  • Yes, sign me up
  • No thanks
Q11
Multiple Choice

Which age range do you fall into? (optional)

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Multiple Choice

How do you describe your gender? (optional)

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
Message

You're entered! We'll email the winner directly per the official rules. Everything you shared here helps us understand what makes people want to engage with us — thanks for taking the extra minute, and good luck!

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a built-in consent step and official-rules language alongside the entry fields, so the sweepstakes stays legally structured, not just a name/email grab.
  • Goes beyond a basic entry form with a ranking question on prize preference and an opinion-scale question on post-entry purchase likelihood, giving real signal on entrant intent.
  • The AI follow-up interview anchors specifically on each respondent's top-ranked prize and their likelihood-to-return score, digging into the 'why' behind the numbers instead of leaving it as a checkbox.
  • Adds an explicit opt-in for future marketing emails plus optional age/gender questions, so segmentation data is collected transparently and separately from the mandatory entry fields.

Jotform

Drawing Entry Form Template

A standard drag-and-drop drawing entry form template covering name, contact info, and basic entry fields. It's fielding-ready out of the box but is a static form, not an interview instrument, so it won't probe why entrants engaged. Best suited for teams that just need a compliant entry capture, not behavioral insight.

What it does well

  • Easy drag-and-drop customization within Jotform's builder
  • Large template ecosystem and third-party integrations
  • Widely used, so likely familiar to non-technical staff setting up a quick drawing

Where it falls short

  • No adaptive AI follow-up questions — every entrant sees the same static fields
  • No automated per-response quality scoring or auto-generated insight reports
  • No voice AI interview or guided screen-share task option

SurveySparrow

Drawing Entry Form Template

SurveySparrow's conversational one-question-at-a-time format makes this drawing entry template feel less like a static form than a typical builder, but it still runs on fixed question logic rather than true adaptive interviewing. Good fit for a friendlier-feeling entry flow, less suited if you need open-ended motivation data.

What it does well

  • Conversational, chat-style form UI improves completion feel
  • Template built specifically for event/drawing use cases
  • Mobile-friendly presentation typical of SurveySparrow forms

Where it falls short

  • No AI-driven follow-up that adapts to a respondent's specific answers
  • No transparent, inspectable prompt methodology for any AI-assisted question
  • No built-in quality scoring of open-text responses

Typeform

Drawing Entry Form Template

Typeform's version leans on its signature polished, one-question-per-screen design to make drawing entry feel engaging, which is a genuine strength for completion rates. It remains a fixed-path form template, though, so it can capture entrants but can't dynamically explore what's really driving their motivation. Well suited for a slick-looking entry page, not for deeper qualitative follow-up.

What it does well

  • Highly polished, on-brand visual design known for high completion rates
  • Simple logic-jump branching for basic conditional paths
  • Easy embedding on landing pages and event sites

Where it falls short

  • No adaptive AI interview follow-up tied to a respondent's specific ranking or rating
  • No voice AI interview option or guided task with screen share
  • No automated quality scoring or auto-generated analysis report

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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