QuestionPunkQuestionPunk
Start free
All templates
Product & UX

Product Review & Satisfaction Survey

Captures how satisfied customers are with a product, which attributes matter most, and where the experience falls short — for teams tracking product quality, value, and repurchase intent. An AI follow-up interview digs into the real story behind each score instead of a generic star rating.

Use this templateBrowse more templates

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

11 questions · ~6 min
Q01
Message

Thanks for taking a moment to review this product! Your responses are completely confidential and anonymized. We want your honest take on quality, value, and what could be better. This should take about 4-5 minutes.

Q02
Multiple ChoiceRequired

In the last 30 days, how often have you used this product?

  • Daily
  • A few times a week
  • Once a week
  • A few times a month
  • Not at all
Q03
Opinion ScaleRequired

Overall, how satisfied are you with this product?

Scale: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q04
Opinion ScaleRequired

How likely are you to recommend this product to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q05
MatrixRequired

Please rate the product on each of the following:

6 rows × 5 columns
  • Overall quality
  • Value for money
  • Ease of use
  • Design/appearance
  • Customer support
  • +1 more
Columns: Poor · Fair · Good · Very good · Excellent
Q06
Best–Worst Trade-off (MaxDiff)Required

When you think about what keeps you using this product, which of these matters most and which matters least?

  • Overall quality
  • Price/value
  • Ease of use
  • Design
  • Customer support
  • Feature completeness
  • Reliability
Pick best & worst per setBest:Matters most to keeping you as a customerWorst:Matters least
Q07
Long Text

If you could change one thing about this product, what would it be and why?

Q08
AI Interview

Explore the specific moment or feature that shaped the respondent's satisfaction and recommendation score: ask what happened, and contrast it with whichever attribute they rated lowest in the ratings grid. Press for a concrete example rather than a general impression. If the score was low, probe exactly what would need to change for them to raise it; if it was high, ask what would make them stop using or recommending the product.

Q09
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q10
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q11
Message

That's everything — thank you for the honest feedback! Your responses feed directly into our product roadmap and quality reviews.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a star rating with an AI follow-up interview that explores the specific moment or feature that shaped each respondent's satisfaction score
  • Combines quantitative measures (satisfaction, likelihood to recommend, attribute matrix, max-diff on what keeps people using the product) with open-ended and conversational depth
  • Includes a long-text 'one thing you'd change' question plus an adaptive interview, so teams get both the what and the why behind product satisfaction and repurchase intent
  • Built-in demographic questions and a friendly chat-based intro/outro make the survey feel conversational rather than a cold form, with results feeding an auto-generated report

Jotform

Product Review Form Template

A fielding-ready, customizable form builder template for collecting product reviews, likely with rating fields and basic form logic. It's designed for quick deployment and easy embedding rather than deep qualitative exploration. No mention of adaptive follow-up questioning or voice-based interviewing.

What it does well

  • Easy drag-and-drop customization typical of Jotform's builder
  • Quick to deploy and embed on websites or share via link
  • Likely supports basic rating/star and multiple-choice fields out of the box

Where it falls short

  • Static form fields only — no adaptive AI follow-up to probe the reasoning behind a rating
  • No voice AI interview option or guided screen-share tasks
  • No automated per-response quality scoring or transparent prompt methodology

SurveyMonkey

Product Review Template: Turn Feedback Into Product Wins

A structured survey template aimed at turning ratings and feedback into actionable product insights, backed by SurveyMonkey's established survey infrastructure and analytics dashboards. It relies on standard closed-ended questions and text boxes rather than conversational follow-up. Good for benchmarking trends over time but static once fielded.

What it does well

  • Established survey platform with strong reporting/analytics dashboards
  • Likely includes benchmarking and trend-tracking features across responses
  • Simple to distribute across multiple channels (email, link, embed)

Where it falls short

  • No adaptive AI interviewing — every respondent gets the same static question set regardless of their answer
  • No voice AI interview or guided task/screen-share capability
  • No transparent, inspectable prompt logic behind question flow

Typeform

Product Review Form Template

A conversational, one-question-at-a-time form template known for polished UX and branching logic. It's a fielding-ready template well-suited to a friendly review-collection experience, but its 'conversational' feel is still pre-scripted logic rather than a genuine adaptive AI interview. No qualitative probing beyond preset branches.

What it does well

  • Polished, conversational one-question-at-a-time UI that reduces respondent fatigue
  • Logic jumps allow some branching based on prior answers
  • Strong design/visual customization options

Where it falls short

  • Branching logic is pre-scripted, not a genuine adaptive AI follow-up that digs into the 'real story' behind a score
  • No voice AI interview mode or guided screen-share tasks
  • No automated quality scoring per response or transparent AI prompt documentation

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

Related templates

More studies from the same category.

See all
Product & UX

Mobile App Store Rating Drivers Study

Identifies what actually pushes users toward 5-star versus 1-star app store reviews — crashes, speed, ads, pricing, support — and what specifically would change their rating. Built for product and growth teams; the AI follow-up reconstructs the real incident behind each respondent's rating instead of generic complaints.

View template
Product & UX

Video Game Difficulty, Progression & Monetization Feedback

Captures how players actually experience difficulty tuning, progression pacing, monetization fairness, and moment-to-moment session enjoyment. Built for game designers and live-ops teams tracking post-launch sentiment, with an AI follow-up that digs into the specific moment a player felt cheated by difficulty or monetization instead of a generic complaint.

View template
Product & UX

Pricing Plan Naming and Tier Structure Comprehension Study

Tests whether prospects can correctly interpret your plan names, pick the tier that actually fits them, and understand what changes when they upgrade. Built for pricing and product teams evaluating a new plan lineup before launch, with an AI follow-up that digs into exactly which name or feature line caused hesitation or a wrong guess.

View template
Product & UX

Unmoderated Usability Test with Screen Share & Voice

A self-serve usability session: participants share their screen, complete guided tasks on your website or prototype while thinking aloud, and the AI moderator watches, prompts, and probes — then debriefs them. You get recordings, transcripts, and task-level analysis without scheduling a single session.

View template
Product & UX

First-Click Test: Findability & Visual Priority

Where do people click first when given a task on your design? First-click success is one of the strongest predictors of task completion. Upload your screenshot, set the task, and let the AI interviewer ask what they expected to happen — turning a click map into a usability diagnosis.

View template
Product & UX

UAT Plan Clarity & Feedback Loop Effectiveness Survey

Assesses User Acceptance Testing plan quality, feedback loop efficiency, and release confidence from the perspective of UAT participants. Designed for QA, product, and engineering teams seeking to diagnose process gaps and prioritize improvements.

View template