Q01
Message
All templatesSales & Revenue
Sales Inquiry Experience & Buying Intent Survey
Captures how prospects experienced your sales team's response to their inquiry — speed, understanding of their needs, and clarity of next steps — plus where they actually stand in their decision process. An AI follow-up interview digs into the real reasons behind their stated likelihood to buy, surfacing blockers reps often never hear directly.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
What prompted you to reach out to us?
- Researching a specific need or problem
- Comparing options before a purchase decision
- Requested a demo or pricing out of curiosity
- Referred by a colleague or partner
- Following up on marketing content (webinar, article, ad)
Q03
Opinion ScaleRequired
How quickly did our sales team respond to your initial inquiry, relative to what you expected?
Scale: 1 – 7
Min:Much slower than expectedMax:Much faster than expected
Q04
Rating ScaleRequired
How well did the salesperson understand your specific needs and situation?
Range: 1 – 5
Min:Not at allMax:Extremely well
Q05
MatrixRequired
Rate your sales interaction on each of the following:
4 rows × 5 columns
- Product knowledge of the salesperson
- Listening to your needs vs. pitching
- Clarity of pricing and next steps
- Timeliness of follow-up communication
Columns: Poor · Below average · Average · Good · Excellent
Q06
Multiple ChoiceRequired
Where are you currently in your decision process?
- Still gathering information
- Actively comparing vendors
- Ready to decide soon
- Already purchased
- Decided not to move forward
Q07
RankingRequired
Rank these in order of how much they influence your decision to choose a vendor (most important first):
- Price
- Product features and fit
- Speed and quality of support
- Vendor reputation and reviews
- Ease of doing business with the sales team
Drag to rank
Q08
Opinion ScaleRequired
Based on your experience so far, how likely are you to recommend working with our sales team to a colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview
Explore the real reasoning behind the respondent's decision-stage answer and recommendation score: what specifically is driving confidence or hesitation to move forward. Anchor on any gap between how fast/well they said the response was and their actual likelihood to buy. If they selected 'decided not to move forward,' probe what single factor tipped that decision and whether anything could have changed it.
Q10
Multiple Choice
What would most increase your confidence in moving forward with us?
- Clearer or more upfront pricing
- More detailed product information
- Customer references or case studies
- Faster follow-up from the sales team
- Nothing — I'm confident already
Q11
Dropdown
Which best describes your role in this purchase decision?
- Final decision maker
- Key influencer/recommender
- Researcher gathering options
- End user, not involved in decision
- Prefer not to say
Q12
Multiple Choice
What is your company's approximate size?
- 1-10 employees
- 11-50 employees
- 51-200 employees
- 201-1000 employees
- 1000+ employees
Q13
Message
That's everything — thank you for your honest feedback! Your responses go directly to our sales leadership to help us respond faster and communicate more clearly with future prospects.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond capturing an inquiry — it measures how the prospect actually experienced the sales interaction (speed, understanding of needs, clarity of next steps) via opinion-scale, rating, and matrix questions.
- Includes a ranking question and a dropdown/role question to segment feedback by what actually drives vendor choice and who the respondent is in the buying committee.
- An AI follow-up interview probes the stated decision-stage answer to surface the real blockers behind a prospect's stated likelihood to buy — something a static form can't do.
- Automated per-response quality scoring and an auto-generated report turn raw responses into a usable output for sales leadership, not just a submitted form.
SurveySparrow
Customizable Sales Inquiry Form TemplateThis is a lead-capture form for logging incoming sales inquiries, not a post-interaction experience or buying-intent survey. It's customizable and ready to field, but it's built to collect inquiry details rather than to assess how the prospect felt about the sales response or where they stand in their decision process.
What it does well
- Ready-to-use, customizable template for capturing sales inquiries
- Likely benefits from SurveySparrow's broader survey distribution and reporting tools
Where it falls short
- No adaptive AI follow-up interviewing to probe stated decision-stage or buying intent
- Static question set with no automated per-response quality scoring
- No transparent, published methodology for how questions are scored or interpreted
Typeform
Free Sales Inquiry Form TemplateA free, fielding-ready form for collecting initial sales inquiries, in Typeform's conversational one-question-at-a-time style. It's designed for lead intake rather than for measuring the prospect's experience of the sales process or uncovering hidden objections behind their buying intent.
What it does well
- Conversational, easy-to-complete form format
- Free and quick to deploy for basic inquiry capture
Where it falls short
- No AI-driven follow-up interviewing to dig into why a prospect gave a particular decision-stage or likelihood-to-recommend answer
- No built-in quality scoring or auto-generated report on sales-experience feedback
- No voice AI interview or guided screen-share option for richer qualitative input
Frequently asked questions
What questions are in the “Sales Inquiry Experience & Buying Intent Survey” template?
The template includes 13 ready-to-use questions, starting with: “Thanks for taking a moment to share feedback on your recent sales inquiry with us! This helps us improve how we respond…” · “What prompted you to reach out to us?” · “How quickly did our sales team respond to your initial inquiry, relative to what you expected?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 13 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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