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Veterinary Care Experience & Trust Survey

Measures pet owner satisfaction, trust, and cost transparency after a veterinary visit, with a best-worst trade-off on what drives clinic choice. An AI follow-up interview digs into the reasoning behind trust and cost decisions that closed-ended ratings can't fully explain.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Hi! We'd love to hear about your recent experience at the veterinary clinic. Your responses are completely confidential and anonymized. This takes about 5 minutes and helps us improve care for you and your pet.

Q02
Multiple ChoiceRequired

What was the primary reason for your most recent veterinary visit?

  • Routine wellness exam or vaccination
  • Illness or injury
  • Emergency or urgent care
  • Dental care
  • Surgery or procedure
  • Follow-up on an ongoing condition
Q03
Opinion ScaleRequired

Overall, how satisfied were you with that visit?

Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q04
MatrixRequired

Please rate the clinic on each of the following:

5 rows × 5 columns
  • Clarity of communication about your pet's condition
  • Wait time to be seen
  • Transparency about costs before treatment
  • Staff empathy and bedside manner
  • Cleanliness and comfort of the facility
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Opinion ScaleRequired

How much do you trust this vet's diagnosis and treatment recommendations?

Scale: 1 – 5
Min:Not at allMax:Completely
Q06
Multiple ChoiceRequired

Before treatment began, how clearly were the costs explained to you?

  • Fully explained with an estimate up front
  • Somewhat explained, but details were unclear
  • Not explained until after treatment
  • Not applicable to this visit
Q07
Best–Worst Trade-off (MaxDiff)Required

When choosing a veterinary clinic, which of these matter most to you?

  • Convenient location
  • Overall cost of care
  • Vet's expertise and reputation
  • Appointment availability
  • Bedside manner and communication
  • Modern equipment and technology
  • 24/7 emergency services
  • Online reviews and recommendations
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
AI Interview

Explore the reasoning behind the respondent's trust rating and their experience with cost transparency during their most recent visit. If trust was low, probe what specifically undermined confidence (communication, outcome, price surprises). If costs were not explained up front, ask what happened when the bill arrived and whether it changed their view of the clinic. Anchor questions on this specific visit rather than general opinions.

Q09
Opinion ScaleRequired

How likely are you to recommend this veterinary clinic to a friend or family member?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q10
Multiple Choice

How likely are you to switch to a different veterinary clinic in the next 12 months?

  • Very unlikely
  • Unlikely
  • Unsure
  • Likely
  • Very likely
Q11
Multiple Choice

Which best describes your pet(s)?

  • Dog(s) only
  • Cat(s) only
  • Both dogs and cats
  • Other animals
  • Prefer not to say
Q12
Message

Thank you for sharing your experience! Your responses will be used to identify where clinics can improve trust, communication, and cost transparency for pet owners like you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Opens with a friendly chat message that sets context before asking anything, then moves into structured questions on visit reason, satisfaction, and a multi-attribute matrix rating of the clinic
  • Pairs a trust-in-diagnosis rating and a cost-transparency question with an AI follow-up interview that actually probes why the respondent trusts (or doesn't) the vet and how they feel about cost handling — something a static scale can't do
  • Includes a best-worst (max-diff) trade-off exercise to force-rank what really drives clinic choice, alongside recommend-likelihood and switching-likelihood questions to round out loyalty signals
  • Closes with a thank-you message explaining how responses will be used, and every AI probe runs on transparent prompts with automated quality scoring on each response, feeding into an auto-generated report

QuestionPro

Veterinarian survey questions + sample questionnaire template

This is a question-bank/guide page listing sample veterinarian survey questions rather than a ready-to-field, pre-built survey flow with logic baked in. It covers relevant ground — visit experience, staff, facility — for teams building their own veterinary client survey. Useful as a question reference, but it reads more like an article than a deployable template.

What it does well

  • Broad library of sample veterinary-related survey questions covering multiple angles (visit, staff, facility)
  • Backed by an established survey platform with standard distribution and reporting tools
  • Question ideas are organized by theme, making it easy to pick and choose for a custom build

Where it falls short

  • Presents static, closed-ended sample questions with no adaptive AI follow-up to probe the reasoning behind ratings
  • No mention of a guided, voice-based interview option for richer qualitative feedback
  • As a question list/guide, it lacks the built-in per-response quality scoring or auto-generated interview reports QuestionPunk provides

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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