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World Cup Fan Knowledge & Engagement Quiz

A trivia-plus-attitudes survey for broadcasters, sponsors, and sports media brands measuring how closely fans follow the World Cup, what they actually know about the tournament, and what keeps them watching. An AI follow-up interview digs into why fans back the team they do and what's really driving their prediction confidence.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

15 questions · ~8 min
Q01
Message

World Cup fever! We'd love to know how you're following the tournament and test a little of your football knowledge along the way. Your responses are completely confidential and anonymized. Honest answers help us most — about 8 minutes.

Q02
Multiple ChoiceRequired

In the last week, how often have you watched, streamed, or followed World Cup coverage in some form?

  • Every day
  • A few times a week
  • Once or twice
  • Not at all
  • This is the first I've heard of it
Q03
Multiple ChoiceRequired

Which team are you supporting in this tournament? (Replace with the current field of participating teams before launching.)

  • (Team A)
  • (Team B)
  • (Team C)
  • (Team D)
Q04
Multiple ChoiceRequired

Quick quiz: how many teams are competing in this World Cup? (Template note: update options and the correct answer for the current tournament format before launching.)

  • 24
  • 32
  • 48
  • Not sure
Q05
Multiple ChoiceRequired

Quick quiz: which country is the defending World Cup champion heading into this tournament? (Template note: replace options with the actual defending champion and plausible distractors.)

  • (Team A)
  • (Team B)
  • (Team C)
  • Not sure
Q06
Ranking

Rank these from what makes you most excited to follow the World Cup to what matters least to you.

  1. Star player performances
  2. Underdog upsets
  3. National pride and patriotism
  4. Watching with friends or family
  5. Historic rivalries between teams
Drag to rank
Q07
Best–Worst Trade-off (MaxDiff)

For each set, pick the reason that best describes why you follow the World Cup, and the one that describes it least.

  • Watching matches live on TV
  • Streaming games online
  • Following highlights on social media
  • Discussing matches with friends or family
  • Playing fantasy or prediction games
  • Reading match analysis and articles
  • Betting on match outcomes
Pick best & worst per setBest:Most describes why I followWorst:Least describes why I follow
Q08
Opinion ScaleRequired

How confident are you that the team you're supporting will advance deep into this tournament?

Scale: 1 – 10
Min:Not confident at allMax:Extremely confident
Q09
Point Allocation

Out of 100 points, split how you expect to actually watch or follow World Cup matches across these channels.

  • Live TV broadcast
  • Streaming service
  • Social media highlights
  • Radio
  • In-person at a stadium or watch party
Allocate 100 points
Q10
AI Interview

Explore why the respondent is backing the team they named and what's really shaping their confidence in that team's chances — is it recent form, star players, nostalgia, or national pride? If they said they're 'not following' or picked 'Not sure' on both quiz questions, probe what would make the World Cup feel relevant or worth their attention instead.

Q11
Message

Just a few quick details to help us understand who's tuning in — all optional.

Q12
Multiple Choice

What's your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Multiple Choice

How do you describe your gender?

  • Male
  • Female
  • Non-binary
  • Prefer not to say
Q14
Short Text

Which country or region do you currently live in? (Feel free to leave blank.)

Q15
Message

That's a wrap — thanks for playing along! Your answers will help shape how we cover the tournament and where we invest in fan content.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Pairs actual trivia (team counts, defending champion) with attitudinal ranking and max-diff questions on what keeps fans watching, not just a knowledge quiz
  • Includes an AI follow-up interview that digs into why the respondent backs their chosen team and what's really driving their confidence in a deep run
  • Uses a constant-sum question to get a real percentage breakdown of how fans expect to watch matches, plus an opinion scale on advancement confidence
  • Keeps demographics (age, gender, location) clearly optional and framed conversationally, with transparent chat-message intros/outros instead of a bare form

SurveyMonkey

World Cup Quiz Template

This is a purpose-built World Cup trivia template on an established survey platform, making it the closest direct comparison. It's ready to field quickly and benefits from SurveyMonkey's broad distribution and analytics tooling, but it reads as a straightforward quiz rather than a combined knowledge-plus-attitude-plus-motivation instrument.

What it does well

  • Directly branded and pre-built for World Cup trivia, so no topic customization needed
  • Backed by SurveyMonkey's mature survey infrastructure (distribution, basic analytics, panel options)
  • Simple format likely quick for respondents to complete

Where it falls short

  • No adaptive AI follow-up to probe why fans support a given team or what shapes their confidence — likely a fixed set of static questions
  • No voice AI interview or guided screen-share task option
  • No automated per-response quality scoring or transparent prompt methodology published

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

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