Brand Power Score: Awareness, Consideration & Loyalty Tracker

Thanks for sharing your thoughts on the brands in this space! Your responses are completely confidential and anonymized. This takes about 5 minutes and helps us understand how people really see (Replace with your brand name).

When you think of (Replace with your product category, e.g. 'running shoes'), what is the first brand that comes to mind?

Which of these brands have you heard of, even if you've never used them?

• Your Brand (Replace with your brand name)
• Competitor A (Replace with competitor name)
• Competitor B (Replace with competitor name)
• Competitor C (Replace with competitor name)

How familiar are you with (Replace with your brand name)?

If you needed (Replace with your product category) today, how likely would you be to consider (Replace with your brand name)?

How likely are you to recommend (Replace with your brand name) to a friend or colleague?

How well does each phrase describe each brand?

Imagine you had to choose one of these brands right now. Split 100 points across them based on how likely you'd be to pick each one.

• Your Brand (Replace with your brand name)
• Competitor A (Replace with competitor name)
• Competitor B (Replace with competitor name)
• Competitor C (Replace with competitor name)
• None of these

In the last 30 days, how many times have you purchased or used (Replace with your brand name)?

• Never
• Once
• 2-3 times
• 4 or more times

Probe the reasoning behind the respondent's recommendation likelihood and their point allocation across brands: what specifically makes the brand feel more or less trustworthy, innovative, or worth choosing compared to the named competitors. If they gave the brand a low recommendation score or allocated it few points, dig into the specific experience, perception, or comparison that's holding them back, and ask what would need to change to move them.

Which age range do you fall into?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

Which gender do you identify with?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

That's everything — thank you! Your answers feed directly into our brand health tracker and help guide where we invest in awareness and product experience next.