Customer Needs Discovery & Prioritization Survey

Thanks for taking a few minutes to help us understand what you need most from us. Your responses are completely confidential and anonymized. There are no right or wrong answers — we just want the honest picture. This should take about 5-6 minutes.

Which best describes what you're mainly trying to accomplish when you use (Replace with your product/service name)? (Template note: replace with your top 4-6 primary use cases before launching.)

• (Replace with use case A)
• (Replace with use case B)
• (Replace with use case C)
• (Replace with use case D)
• Something else

For each set, tell us which need matters most to you and which matters least when choosing a solution like ours.

• (Replace with need 1, e.g. Fast turnaround/response time)
• (Replace with need 2, e.g. Reliable, error-free results)
• (Replace with need 3, e.g. Affordable pricing)
• (Replace with need 4, e.g. Easy to learn and use)
• (Replace with need 5, e.g. Flexible/customizable to my situation)
• (Replace with need 6, e.g. Responsive human support)
• (Replace with need 7, e.g. Integrates with my other tools)

How well does (Replace with your product/service name) currently meet each of these needs?

Overall, how well does what we offer today match what you actually need?

In the last 30 days, has there been a need related to (Replace with your category, e.g. this type of product/service) that went unmet by any solution you tried, including ours?

• Yes, more than once
• Yes, once
• No, not that I noticed

Identify the single biggest unmet or partially-met need from this respondent's answers (prioritize anything they rated 'Not met at all' or 'Somewhat met' on a need they said matters most, or the 30-day unmet-need incident if mentioned). Ask them to walk through a specific recent moment where that need showed up, what they tried instead, what it cost them (time, money, frustration), and what a truly satisfying fix would look like. If they say everything is fine, probe what would make them switch to a competitor anyway.

If you were choosing a solution again today, rank these options in the order you'd consider them. (Template note: replace with your product and 2-4 real alternatives, including 'build it myself' or 'do nothing' if relevant.)

1. (Replace with your product/service)
2. (Replace with competitor A)
3. (Replace with competitor B)
4. Do nothing / handle it manually

Is there a need you have today that no solution — ours or anyone else's — fully addresses? Describe it in your own words.

Just a couple of quick optional questions to help us understand who's answering.

Which best describes your role?

• Individual contributor / end user
• Team lead / manager
• Director / senior leadership
• Owner / executive
• Prefer not to say

How long have you been a customer?

• Less than 3 months
• 3-12 months
• 1-3 years
• More than 3 years
• Prefer not to say

That's everything — thank you for the thoughtful answers. Your responses feed directly into our roadmap so we can prioritize the needs that matter most and close the gaps you flagged.