Email Deliverability Practices Assessment

Welcome to the Email Deliverability Practices Assessment. This survey explores your organization's email sending practices, authentication setup, monitoring habits, and inbox-placement confidence. Your responses will help identify common deliverability challenges and inform better resources for email practitioners. This should take approximately 6–8 minutes. Participation is completely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest experience and opinions. All responses are confidential, anonymized, and reported only in aggregate. Please click 'Next' to begin.

Does your organization currently send marketing or lifecycle emails?

• Yes
• No

How often does your organization send marketing emails from your primary sending domain?

• Several times per day
• Daily
• Several times per week
• Weekly
• Every 2–3 weeks
• Monthly
• Less often

Which email authentication methods are currently configured for your primary sending domain? Select all that apply.

• SPF
• DKIM
• DMARC
• BIMI
• Not sure
• None of the above
• Other (please specify)

In the last 90 days, which of the following deliverability signals have you reviewed at least once per month? Select all that apply.

• Inbox placement rate
• Open rate
• Click rate
• Hard bounce rate
• Soft bounce rate
• Spam complaint rate
• Spam trap hits
• Sender reputation / score
• Blocklist / denylist status
• Authentication pass/fail rates
• Postmaster dashboards (e.g., Google Postmaster Tools)
• None of the above
• Other (please specify)

Please rank the following factors by how much impact you believe they have on inbox placement, from most impact (top) to least impact (bottom).

1. Email authentication (SPF/DKIM/DMARC)
2. Sender reputation / IP reputation
3. List hygiene and permission practices
4. Email content and formatting
5. Sending volume and frequency
6. Subscriber engagement (opens, clicks)
7. Bounce and complaint management

Overall, how confident are you that your marketing emails reached recipients' inboxes over the last 30 days?

Based on your responses throughout this survey, what is your single biggest email deliverability challenge right now?

Which of the following best describes your current role?

• Marketing leadership
• Email / CRM operations
• Marketing operations
• Growth / performance marketing
• Product marketing
• Agency / consultant
• Developer / engineering
• Other

Thank you for completing this survey! Your responses have been recorded and will be used to improve email deliverability resources and benchmarks. We appreciate your time and expertise.

Approximately how many marketing emails did your organization send last month (all campaigns combined)?

• Fewer than 1,000
• 1,000–10,000
• 10,001–50,000
• 50,001–250,000
• 250,001–1,000,000
• More than 1,000,000
• Not sure

When you add a new sending domain or IP address, do you follow a structured warm-up plan?

• Always follow a structured warm-up plan
• Sometimes warm up depending on risk
• Rarely warm up
• Never warm up
• Not applicable (no new domains/IPs recently)

How satisfied are you with your organization's overall email deliverability performance?

We'd like to understand your deliverability experience in more depth. An AI moderator will ask a couple of follow-up questions based on your earlier responses.

Approximately how many employees does your organization have?

• 1–10
• 11–50
• 51–200
• 201–1,000
• 1,001–5,000
• 5,001–10,000
• 10,001+
• Prefer not to say

What are the primary objectives of your marketing email program? Select all that apply.

• Newsletters / brand updates
• Promotions and sales
• Lifecycle / automated journeys
• Transactional messaging
• Lead nurturing
• Re-engagement / win-back
• Event / webinar communications
• Other (please specify)

Which of the following deliverability topics would you most like additional guidance on? Select all that apply.

• Setting up SPF / DKIM / DMARC
• List acquisition and permission standards
• Sunset / inactivity policies
• IP / domain warm-up planning
• Content testing and spam checks
• Dedicated vs. shared IP strategy
• Handling bounces, blocks, and deferrals
• Monitoring and resolving blocklist issues
• Regional regulations and compliance (e.g., CAN-SPAM, GDPR)
• None — I feel well-equipped
• Other (please specify)

What is your organization's primary industry?

• Retail / ecommerce
• Software / technology
• Media / publishing
• Financial services
• Healthcare / life sciences
• Education
• Travel / hospitality
• Nonprofit
• Other
• Prefer not to say

Where is your organization primarily based?

• North America
• Latin America
• Europe
• Middle East / Africa
• Asia-Pacific
• Global / no single region
• Prefer not to say

Who is the primary audience for your marketing emails?

• B2B
• B2C
• Both
• Not sure

How many years have you worked with email marketing?

• 0–1
• 2–3
• 4–6
• 7–10
• 11+
• Prefer not to say