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Customer Experience

Retail Website Shopping Experience Evaluation

Evaluates how easily customers can find products, complete purchases, and navigate your retail website — covering search, checkout, speed, and design. An AI follow-up interview digs into what happened during the visit itself, especially for shoppers who hesitated or abandoned their purchase, for teams optimizing conversion and usability.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for shopping with us! Your responses are completely confidential and anonymized. We'd love to hear about your experience on our website today — it'll take about 7 minutes and helps us make the site easier to use.

Q02
객관식필수

What was the main reason for your visit to our website today?

  • Browse products with no specific plan to buy
  • Look for a specific product
  • Complete a purchase I'd already decided on
  • Check an order or account details
  • Compare prices or options before buying elsewhere
Q03
의견 척도필수

How easy was it to find what you were looking for on our website?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q04
평점 척도필수

How would you rate the overall visual design and layout of our website?

범위: 1 – 5
최소:Poor최대:Excellent
Q05
매트릭스필수

Please rate each part of your experience on our website today.

4개 행 × 5개 열
  • Page load speed
  • Search and filtering tools
  • Checkout process
  • Mobile browsing experience
열: Poor · Fair · Good · Very good · Excellent
Q06
의견 척도필수

How likely are you to recommend our website to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q07
객관식필수

Did you complete the purchase you intended to make today?

  • Yes, I completed my purchase
  • No, I'm still deciding
  • No, I gave up partway through
  • I wasn't trying to make a purchase
Q08
AI 인터뷰

Reconstruct what actually happened during this website visit, anchored on the respondent's stated purpose and purchase outcome. If they gave up or are still deciding, probe exactly where in the journey (search, product page, cart, checkout, shipping cost, payment) things broke down and what would have changed their mind. If they completed a purchase but gave a low recommendation score, dig into what almost stopped them. If everything went smoothly, ask what one thing would make the site even better.

Q09
객관식

Which device did you primarily use for this visit?

  • Smartphone
  • Tablet
  • Desktop or laptop computer
Q10
단문형

What one change would most improve your experience on our website?

Q11
객관식

Which age range best describes you?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
Q12
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
메시지

That's everything — thank you for sharing your experience! Your answers go directly to our web team to guide upcoming improvements to search, checkout, and site speed.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond static ratings with an AI follow-up interview that reconstructs what actually happened during the visit, digging deeper with shoppers who hesitated or abandoned their purchase
  • Combines quantitative measures (opinion scale for findability, rating for visual design, matrix for overall experience) with open-ended and interview-based qualitative insight in one flow
  • Captures purchase completion, device type, and visit intent as structured data points that can be used to segment and trigger the deeper AI conversation
  • Produces an automated report from the responses, so teams get synthesized findings rather than just raw answer counts

QuestionPro

Retail website customer evaluation survey questions + Sample questionnaire template

This is a sample questionnaire/template page covering standard retail website evaluation topics like navigation, checkout, and satisfaction. It reads as a static question set to copy or adapt within QuestionPro's survey tool rather than an adaptive interview experience. Useful as a question-bank reference but not a fielding-ready conversational instrument.

잘하는 점

  • Directly focused on retail website evaluation, so questions map closely to this use case
  • Backed by an established survey platform with broad question-type support
  • Likely includes example questions across multiple experience dimensions

아쉬운 점

  • No adaptive AI follow-up to probe why a shopper hesitated or abandoned checkout
  • No voice AI interview option
  • No published methodology on how questions were validated or scored

Jotform

Website Evaluation Form Template

A general-purpose website evaluation form built on Jotform's drag-and-drop builder, not specific to retail or purchase behavior. It's a ready-to-use static form template, easy to customize visually, but lacks any retail-checkout or conversion-specific framing. Good for basic site feedback collection rather than deep usability diagnosis.

잘하는 점

  • Easy visual customization via Jotform's drag-and-drop builder
  • Quick to deploy as a generic feedback form
  • Flexible field types for general website feedback

아쉬운 점

  • Not tailored to retail purchase journeys or checkout abandonment
  • Purely static questions with no adaptive follow-up logic
  • No mechanism to automatically score response quality or generate an interview-based report

Typeform

Website Evaluation Form

Typeform's conversational-style form format makes for a pleasant one-question-at-a-time UI, but the underlying content is still a fixed sequence of general website feedback questions. It isn't retail-specific and doesn't adapt based on answers. Best suited for lightweight, broad site feedback rather than conversion-focused diagnosis.

잘하는 점

  • Polished, conversational one-question-at-a-time interface
  • Simple to launch for general website feedback
  • Visually appealing, brand-friendly design

아쉬운 점

  • No AI-driven follow-up questioning based on individual answers
  • Not specifically built for retail checkout/abandonment scenarios
  • No automated quality scoring or generated analysis report

자주 묻는 질문

“Retail Website Shopping Experience Evaluation” 템플릿에는 어떤 질문이 포함되어 있나요?

바로 사용할 수 있는 질문 13개가 포함되어 있으며, 처음 질문은 다음과 같습니다: “Thanks for shopping with us! Your responses are completely confidential and anonymized. We'd love to hear about your exp…” · “What was the main reason for your visit to our website today?” · “How easy was it to find what you were looking for on our website?”. 전체 질문은 위에서 미리 볼 수 있고 모두 수정 가능합니다.

이 설문을 완료하는 데 얼마나 걸리나요?

응답자는 보통 질문 13개를 약 7분 안에 완료합니다.

템플릿을 수정할 수 있나요?

네. 설문을 공개하기 전에 모든 질문, 답변 옵션, 순서를 자유롭게 수정할 수 있습니다. 질문을 추가·삭제하거나 AI 편집기에 연구 목표에 맞춘 재구성을 요청할 수도 있습니다.

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